Commercial talent; often it feels as though there isn’t any! And it’s not just a feeling either; in January, the British Chamber of Commerce published findings that skills shortages in both service and manufacturing industries were reaching ‘critical levels’. The headlines make for sobering reading, although it’s not all doom and gloom. Businesses can take specific steps to give themselves a much better chance of attracting, and retaining, the very best talent: a strong employer brand and a reliable recruitment partner could make the difference your company needs.

Building a brand: need to know

If asked to name a famous brand, there’s probably half a dozen or more that you could name off the top of your head. We’ve all heard of consumer brands like Coca-Cola, but what about employer brands?

An employer brand should be to your potential employees what your market branding is to the people that buy your products and services. It should be appealing and should essentially portray your business as a desirable place to work – as it is, no doubt. An employer brand might showcase the following aspects of your company:

• Success stories – what kind of achievements have your staff made since working in your company?
• Culture – is it work hard, play hard, or do you encourage staff to pursue a healthy work/life balance?
• Quality of work – is the work varied, challenging and interesting?
• Training and development – what opportunities are there to enhance skills, and how might a candidate grow their career with you?
• Benefits – apart from salary and financial reward, what are the benefits of working for your business over and above another?

Reassurance

Post-recession and post-Brexit, those on the lookout for a new job want to know that the company they decide to work for is a solid investment of their professional time and skills. Businesses need to reassure potential candidates that their prospects are good and that the company offers a good fit in terms of values.

A strong employer brand shouldn’t just work to attract new talent, it should help to retain existing talent. In fact, one of the most effective ways to devise a strategy for creating an employer brand is to communicate with your existing staff. Find out what motivates them, what they would like to see more or less of, and how their experience could be improved upon and you’ll have a good idea of what potential employees are looking for.

Getting the right support for your employer brand

Having an employer brand is valuable and should pay dividends in the long term. A great employer brand, however, takes time to create, establish and maintain. And all the while the war for talent rages on. The very best talent work hard and it’s hard work to attract them to your company too!

A recruitment partner that works in the background while you concentrate on your own brand-building activity can be incredibly beneficial. An established recruitment agency will already have their own brand and a good reputation, which reflects well on your business and provides reassurance to the candidate. What’s more, a recruitment agency, especially one with a broad spectrum of commercial experience, will have their ear to the ground and be able to keep you informed of candidate feedback and motivations to be aware of when establishing and maintaining an employer brand.

Not just a helping hand

Clayton Recruitment’s regional analysis of recruitment trends in the North West found that vacancies are on the increase across all industries from commercial finance to logistics: it doesn’t appear that the skills shortage will be coming to an end any time soon. The benefit of working with a recruitment partner is that while you’re busy building up your employer brand, the agent can access their existing pool of talent to find you the best candidate.

An agency that understands and has plenty of experience in commercial recruitment is key too. They can use their extensive and wide-ranging sector knowledge to filter out the very best talent that matches up with your needs. And while the skills shortage isn’t likely to disappear overnight, it can take a weight off your shoulders knowing that a professional is handling your company’s recruitment.

If you’re thinking of creating an employer brand or think that your existing brand needs re-developing, then why not get in touch with Clayton Recruitment? We’d be happy to chat about employer branding or help with finding the best talent for your business.

If you’d like to find out more about building an Employer Brand, please download our guide here.

If you’d like to find out more about the benefits of using a specialised recruitment company, have a look at our blog on how to get the best out of your recruitment company.

You place an ad with a recruitment agency, excited to see who will apply and what the crop of candidates will bring. Your business has a great reputation, an attractive benefits package and you offer a generous salary, so why aren’t quality candidates queuing up for an interview?

It’s a familiar story. Plenty of undergraduates show an interest in degrees such as engineering, design, and media, to name but a few. And while the number of students applying for higher education courses are down by 5% according to UCAS, the figure still stands at over half a million. While the numbers appear healthy at first glance, the reality is that businesses in an array of industries are struggling to keep pace with changing demands, and to find the candidates to meet those demands.

What does a talent shortage mean for business?

A lack of talent can sometimes feel like something of a vicious circle for businesses. Training a new staff member or apprentice from scratch incurs costs: the cost of recruiting them in the first place, not to mention the time and money put into expanding their knowledge, skills and experience.

Then there’s the fear that the individual will leave, taking all of that know-how with them, and resulting in further costs as the recruitment and training cycle begins again. And yet if companies don’t have the people to do the job, they’re unable to meet client demands and their bottom line suffers. It’s a catch-22 situation which puts businesses under pressure to retain existing talent and attract new talent from a shrinking pool.

Businesses must take action to remain competitive

When it comes to attracting and retaining talent, investment and training are vital. Whatever sector you work in, technology offers new ways of doing things that simply didn’t exist five years ago: from health and social care to aerospace engineering, technology is playing an increasingly important role in the workplace. If companies don’t move forward by investing in new technologies, they risk alienating candidates that are keen to be at the forefront of developing new processes and innovation.

Alongside investment in best practice for the future, training is another key factor in offering a competitive edge to candidates. If there are no opportunities to grow and develop it’s unlikely that the top-quality candidates will be keen to invest their time in your business. Demonstrating that there are clear progression paths and supporting staff to find better ways of doing things shows that you’re forward thinking, client-centered and interested in being – and employing – the best.
A skills shortage puts businesses in a difficult situation, as industry-specific skills only come from working in industry. Of course, businesses will always want to attract those who already possess those skills, and it can be frustrating having to develop staff when you need them to have the skills now. As time moves on and client demands change so too must the skills offered by business: flexibility is key. It’s important for businesses not to fall into the trap of thinking that recruiting new staff will always solve their current problems; the responsibility also lies with the business itself to train and bring on the next wave of leaders and experts.

The most important factor for businesses

With ways of working changing faster than they have in decades and technological advances continuing apace, flexibility is the defining characteristic businesses in all industries need to display. Investing in better ways of doing things and training staff is all well and good, but it’s only relevant until circumstances and client demands change next week, next month, or next year. Companies need to have one eye on the future, one eye on the lay of the land, and adjust and readjust as times move on to be in with a fighting chance of attracting – and keeping – the very best candidates.

Contact us today to see how we can assist you with your recruitment needs, by calling us on 01772 259121 or Register a Vacancy directly.

Regular readers will know we often use this blog as a platform to provide cutting edge insight and offer tips to professionals on how to get ahead in their careers. However, after a period of rapid growth and expansion we’re now looking to bolster our ranks and take on skilled recruiters – of all experience levels – to work out of our North West base. But could you make it as a recruiter?

Hard-working, but satisfying

It would be remiss to suggest that working as a recruiter is all sunshine and lollipops and the role can include a lot of hard work in order to be successful. However, it’s worth the occasional stressful day because you also get the satisfaction of knowing that you’ve potentially changed someone’s life. Securing a job can often be a pivotal moment for an individual, and their wider network, and contributing to such a major step is a highly gratifying feeling.

Communication

This is a key attribute and there are few, if any, top-level recruiters who don’t possess the ability to convey their point clearly and concisely. You’ll often be dealing with incredibly busy professionals who don’t necessarily want to take time out of their day to speak to a recruiter, which means it’s critically important to get your point across quickly yet accurately. It’s not just oral communication either, you’ll also have to possess the ability to engage effectively with people via email and through employment platforms like LinkedIn.

Belief in your ability

You’ll be placing professionals who are often true subject matter experts and they’re hardly likely to take career advice and guidance from someone they suspect may not know as much as they say. You have to be able to portray confidence to both clients and candidates if you want to be taken seriously, and that only comes from possessing true belief in your ability. As mentioned, changing roles can be one of the most significant moments in an individual’s life and they won’t want to be led on that journey by someone who doesn’t come across as credible and professional. Believe in yourself and those attributes will begin to shine through.

Self-motivation and resilience

As with any other job, recruiters will have good days and bad days. However, unlike some other sectors, it’s near-on impossible to ‘hide’ in the hiring industry and your employer will expect you to be able to take the rough with the smooth while still performing to the best of your ability.

The benefits

Now for the good stuff. After all, that hard work isn’t for nothing and one of the major perks of working as a recruiter are the benefits on offer. While the job descriptions promising you “45K BASIC SALARY OTE AFTER TWO WEEKS 400K” are, frankly, nonsense it’s certainly true that you can earn a significant amount working in the hiring field. Recruiters secure commission on the placements they make so hard-working and adept professionals are able to take home added benefits. Depending on the firm you work for, you’re also likely to get alternative perks. Here at Clayton Recruitment, for example, we offer an annual car incentive, raffles for super prizes, corporate days out and a team and company profit share system. We’re also firm believers in the power of CPD and offer training and development opportunities – along with potential study leave – to all of our consultants. Obviously, not all organisations will offer these types of extra-curricular perks however it can be a good way of identifying which firms will make the best employers.

Could you make it as a recruiter?

So after reading that, could you make it as a recruiter? If the answer is yes then get in touch with our team to find out about the roles we have on offer in our North West headquarters.

Take a look at some of our other blogs to find out what life is really like as a recruiter. Or browse our current roles to find out what’s available outside of the recruitment industry.

We usually use this blog as a platform to offer advice, tips and updates on our specialist sectors including care home nursing, logistics and finance. However, Clayton as a business is also always on the lookout for the next generation of talent to work with us, which is why we’ve outlined our top tips on how to be a successful recruiter.

Fill yourself with confidence

You’ll need to be able to hold your own with people who are experts at what they do, and don’t appreciate their time being wasted. Nobody wants to be consulted on a potentially life changing job move by someone who they suspect might not know their specialist field as well as they say they do. You need to be confident enough to take on new areas of expertise, but also be able to portray that confidence to clients and candidates. In addition, you’ll have to be comfortable picking up the phone and engaging with people who don’t know what your credentials are and likely to be at least mildly sceptical about what you’re doing. Working at Clayton takes a confident self starter who is willing to become a subject matter expert.

Be a great communicator

Along similar lines, you’ll need to be an effective and concise communicator and get your point across quickly. You’ll probably be speaking to people who are busy in their current roles and don’t want to waste hours of their lives chatting to a recruiter. You’ll also need to be able to master your email communications and online marketing on platforms like LinkedIn. After all, you’re not going to have much success if your job advert iz ritten lyk dis, lol.

Be resilient, target driven and motivated

It’s not just applicants who face rejection, recruiters do too and you need to be able to take the bumps in the road and still be able to perform to the best of your ability. You’ll have good days and bad – that’s a given – but the secret is being able to prevent the bad days from affecting your output. At the vast majority of firms, you’ll have certain KPIs to work to. That’s an approach that’s not suited to everyone and while not all organisations have the same model, people who are motivated by the idea of working to specific goals will do well here. More autonomous, freewheeling types who are set on recruitment may have to delve a little deeper to find those few businesses with a softer, more consultative approach.

Be a multi-tasker

As a job applicant it’s unlikely you’ll have used just one recruiter to help your job search and organisations are the same and will look to multiple sources for their own talent. This means that if you can move quickly and efficiently, then you’ll be able to beat your competitors. However, you’ll also have a lot to do at once and will likely be dealing with a lot of vacancies and therefore multiple companies and even more candidates. Consequently, you must be able to juggle multiple projects and tasks simultaneously. You’ll have to keep in mind the details, experience and motivators of a large number of people and this requires a lot of organisational competency. If you can master the idea of ‘less haste, more speed’ (i.e doing things quickly, but well) then you should be ok.

Obviously, there a lot more skills required to be a successful recruiter and the job requires you to have the ability to think on your feet and to back your own ability and knowledge. If you’re looking for a career in a challenging and fast-moving, but also highly rewarding, industry and want to join a successful, supportive and rapidly growing organisation, then get in touch with one of our expert consultants for a chat.