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Seal the deal with a tempting employment offer

  • August 6, 2018

You have interviewed the perfect match and you want to be sure that the offer you put in front of the candidate is tempting enough for them to bite the first time. How can you be sure that they’re as enthusiastic as you are? When you’ve worked so hard to recruit the ideal candidate you want to get them into the role without delay.

This guide gives you the lowdown on putting the right offer together handling the offer stage efficiently, effectively, ending with you employing the very best talent for your business.


According to research carried out by CareerArc, 60% of candidates think that better employer communication would improve their experience. Don’t leave your candidates guessing what might happen: explain the next steps at the interview stage, manage their expectations and ensure that if you say you will follow up by a certain date, you do – even if it’s just to say that there’s no decision yet.

When you’re ready to make an offer, a phone call will give you another chance to speak with the candidate and gauge their interest level. If they seem pleased and verbally accept an offer of employment, you can feel reassured that it’s the right time to make a written offer.


As with communication, the speed with which an offer is made affects the employee experience. And even if you decide not to make an offer, let the candidates who interviewed know. CareerArc also found that those who never heard about a job were three and a half times less likely to apply to that business again. A week allows time to consider your options, two weeks might see the candidate starting to lose interest.

It’s also a good idea to stipulate how long the offer of employment stands for. Seven days is usual, although you may wish to adjust this as per your company’s circumstances. If a candidate hasn’t accepted within a week, it could well signal that they weren’t quite as bought in as you’d hoped.

Use employer branding to your advantage

Treat your employees – and potential employees – as you would your clients. Demonstrate why it’s so good to work with you and what other employees have gained, both professionally and personally, from working for your business. Not only will a strong employer brand attract candidates to you, it’ll encourage them to accept your offer, and it will also help to retain them once they come on board. Check out our extensive guide for more on employer branding and why it’s so important.

Avoid the minefield of counter offers

You’ve found an outstanding candidate, made an offer and are eagerly awaiting them to return their signed contract. What you get in return is a counter offer. Maybe the candidate has had more money offered by their current employer or a competitor. Maybe they’re requesting a more extensive benefits package. Counter offers aren’t the end of the world and can be very revealing about what motivates the candidate you’re interested in.

But don’t get drawn into a bidding war. You may win the battle, although candidate indecision raises a red flag, and if they are playing off two parties for their own gain it begs the question as to whether they’re the kind of team player you want in your business. A trusted recruitment partner will be able to screen candidates for motive initially, which will help to avoid a counter-offer situation and make a first initial successful offer considering all motivations.


It’s frustrating, although keep it in perspective and remember that life happens. Give the benefit of the doubt to the candidate and – maddening though it may be – resist the urge to go in guns blazing if someone doesn’t show as there may be a simple explanation. And keep your employer brand in mind: if the candidate has a bad experience they’ll tell their network and that might make recruitment difficult in future.

The best offer

All stages of the recruitment process require careful thought and planning, and none more so than the offers stage. This crucial final hurdle to placing the right candidate decides the success of the whole operation.

If you’re in need of some support in navigating this – or any – stage of your recruitment process why not contact Clayton Recruitment, either online using our call scheduling service or contact form.

Alternatively, you can phone us on 01772 259 121 – we’d be happy to help you seal the deal with promising candidates.

And if you do find yourself in the position of having to deal with a counter offer, you may find our blog ‘How to handle a counter offer situation’ helpful.

You may also like to download our latest report on trends in recruitment: The 7 critical recruitment trends for businesses that will impact your talent pipeline in 2019.

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Where’s all the talent gone?

  • February 17, 2018

You place an ad with a recruitment agency, excited to see who will apply and what the crop of candidates will bring. Your business has a great reputation, an attractive benefits package and you offer a generous salary, so why aren’t quality candidates queuing up for an interview?

It’s a familiar story. Plenty of undergraduates show an interest in degrees such as engineering, design, and media, to name but a few. And while the number of students applying for higher education courses are down by 5% according to UCAS, the figure still stands at over half a million. While the numbers appear healthy at first glance, the reality is that businesses in an array of industries are struggling to keep pace with changing demands, and to find the candidates to meet those demands.

What does a talent shortage mean for business?

A lack of talent can sometimes feel like something of a vicious circle for businesses. Training a new staff member or apprentice from scratch incurs costs: the cost of recruiting them in the first place, not to mention the time and money put into expanding their knowledge, skills and experience.

Then there’s the fear that the individual will leave, taking all of that know-how with them, and resulting in further costs as the recruitment and training cycle begins again. And yet if companies don’t have the people to do the job, they’re unable to meet client demands and their bottom line suffers. It’s a catch-22 situation which puts businesses under pressure to retain existing talent and attract new talent from a shrinking pool.

Businesses must take action to remain competitive

When it comes to attracting and retaining talent, investment and training are vital. Whatever sector you work in, technology offers new ways of doing things that simply didn’t exist five years ago: from health and social care to aerospace engineering, technology is playing an increasingly important role in the workplace. If companies don’t move forward by investing in new technologies, they risk alienating candidates that are keen to be at the forefront of developing new processes and innovation.

Alongside investment in best practice for the future, training is another key factor in offering a competitive edge to candidates. If there are no opportunities to grow and develop it’s unlikely that the top-quality candidates will be keen to invest their time in your business. Demonstrating that there are clear progression paths and supporting staff to find better ways of doing things shows that you’re forward thinking, client-centered and interested in being – and employing – the best.
A skills shortage puts businesses in a difficult situation, as industry-specific skills only come from working in industry. Of course, businesses will always want to attract those who already possess those skills, and it can be frustrating having to develop staff when you need them to have the skills now. As time moves on and client demands change so too must the skills offered by business: flexibility is key. It’s important for businesses not to fall into the trap of thinking that recruiting new staff will always solve their current problems; the responsibility also lies with the business itself to train and bring on the next wave of leaders and experts.

The most important factor for businesses

With ways of working changing faster than they have in decades and technological advances continuing apace, flexibility is the defining characteristic businesses in all industries need to display. Investing in better ways of doing things and training staff is all well and good, but it’s only relevant until circumstances and client demands change next week, next month, or next year. Companies need to have one eye on the future, one eye on the lay of the land, and adjust and readjust as times move on to be in with a fighting chance of attracting – and keeping – the very best candidates.

Contact us today to see how we can assist you with your recruitment needs, by calling us on 01772 259121 or Register a Vacancy directly.

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