banner image

Talent Attraction: Energising Your Employer Value Proposition

  • February 7, 2022

If you’ve never heard of an employer value proposition or brand before, now’s the time to expand your education.

According to the CIPD, an employer value proposition is a way your business will differentiate itself from competitors when it comes to attracting talent.

The question is, what characteristics do you need to demonstrate to attract talent in your sector today?

The U.K. is currently in the grip of one of the worst skills shortages in the last twenty years. Skilled candidates are in the driving seat of their careers, and many will naturally  pick a company based on their brand presence in the market and the narrative related to how they treat their employees.

The last few years have seen talented people re-evaluate their careers and the expectations of the companies they work for. Today, employees will consider moving to get what they want. That might be better pay and conditions, development opportunities and the option to work remotely, amongst other reasons.

Considering the commercial value good talent brings to your firm, perhaps it’s time to energise your current employer brand to attract the talent you now want to take your business forward.

Let’s explore this more in today’s post.

Definitions: EVP versus Employer Brand

According to various sources online, employer branding became prevalent in the early 1990s. Since then, it has become a recognised term in both H.R. and recruitment circles.

An employer brand is an impression your business gives as a good place to progress your career to current employees and key players in the external market. From a talent perspective, these would be active and passive candidates.

So, EVP versus employer brand, what is the connection? The CIPD reminds us that we have an employer brand whether we have consciously developed it or not.

If we were to sit around a table and talk about Wetherspoons or Uber, we would all have an opinion about their brand and how they treat their employees.

The employee value proposition for both these brands could potentially do with some work when it comes to their EVP; in other words, “why would I want to work for Uber of Wetherspoons?”.

EVP is, therefore, the conversation and communication points around why I would want to work for this brand.

Building a Stronger EVP

The topic of this post relates to energising your current EVP to attract and keep talent.
Fundamentally an employer value proposition is a list of specific and unique benefits an employee can expect to receive when they join your business.

Vision, motivation, development, acceptance, a diverse and inclusive environment, benefits, pay, wellbeing, and community. The CIPD defines EVP in a simple and jargon-free way: “The value proposition describes what an organisation stands for, requires and offers as an employer.”

If your people are leaving your business, your recruiting partner is offering feedback about your perception in the market, and your job offers are being turned down, it’s time to look at your EVP and how you are communicating ‘why you’ into the market place.

Considering the changed expectations of talent today, which parts of your EVP need a revamp?

If you want some ideas, look at Microsoft’s Workplace Trends Index. The report highlights an important point that over 40% of the global workforce are considering leaving their current employer for an opportunity to work remotely.

Remote work has created new job opportunities for some, offered more family time, and provided options for whether or when to commute.

Review and Redefine Your EVP

The much-used term related to talent wars is based on the current volatile market and a shortage of skilled applicants for your roles.

More now than ever, it is critical to communicate your compelling offer and make the connection in a candidate’s mind that you are the firm to join.

As a specialist recruiter for over twenty years, we have seen past clients struggle because they have not given their EVP the importance it deserves.

Our role is to showcase your firm to prospective candidates, but it’s not easy if your EVP isn’t an attractive offering in today’s marketplace.

So how do you become more attractive?

As a starting point, review your current state and EVP as you plan your journey.

  • What is our vision and mission; has it changed?
  • When did we last conduct an employee survey?
  • What is our purpose and ‘why’ as a business?
  • How engaged is our current team?
  • Do we have a strong leadership team to represent our brand?
  • Why would people join us, and why do they stay?
  • Do we have an attractive development culture?
  • Is our current offer relevant and on point for the talent we want today?
  • Do we have an experienced recruitment partner that can support our growth goals?

Create an Action Plan With Milestones and Timelines

Once you have assessed where you are, it is vital to take the necessary action. It is all too easy to procrastinate and blame what has happened and assume the current market will change; it won’t.

We are in an age of rapid innovation and digital disruption, with a workforce expecting more from their employers, including support, vision, direction, and development.

Knowing that candidates’ expectations from you, their employer are different, how will you change?

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.
With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are looking for your next career move, we can help. Call us on 01772 259 121.

If you would like to access our free guides, view them all here.

Share This Post

banner image

Hybrid, Home, and Hub Working – What Does The Future Hold?

  • January 16, 2022

The world of work has undeniably changed during the last two years. Flexible working opportunities, including work from home, hybrid work, and hub (office) working, are rapidly becoming the new norm.

Consider this alongside the new flexible working bill revealed in June 2021, and work environments might change beyond recognition for businesses across a range of sectors in the marketplace.

The flexible working bill introduces several considerations for businesses in search of talent for 2022. That means evaluating working practices for a lot of industries, including if and how people return to the office.

Employers will be required to offer flexible arrangements in employment contracts and explain what work schedules are available when advertising job vacancies.

While the data suggests that employees who work in the professional and commercial sectors, such as law, can be just as efficient in a flexible working environment, the right talent growth strategies will still need to be in place to ensure a business’ ongoing success.

Fail to provide the right working opportunities, and you could risk losing current staff while having your hiring offers rejected.

As a first start, let’s clarify the various working opportunities we are talking about here.

Defining Flexible Working Models

To ensure you’re prepared to welcome the new age of work, you’ll first need to understand what different flexible working modes entail.

    1. Homeworking

Otherwise known as remote working, home working involves allowing employees to work from home or remotely consistently in their role. This may include having video conferences with clients, fellow team members, and other departments.

    1. Hybrid working

Hybrid working combines home working with time in the office. It involves employees coming into the office and working remotely when their role allows.
Hybrid working has been available in many businesses over the last few years, with some partners working from home one day a week.
This is now changing, and even though employers and employees have enjoyed the benefits of working from home, the pandemic has also highlighted the wellbeing and connection needs of everyone. Many people find that a few days in the office helps boost their mood whilst improving collaboration.

    1. Hub working

Hub working often refers to situations where a specific team work together as a resource to each other to improve collaboration and communication. One partner may work in an office in Preston, the other in Carlisle and another from home on the outskirts of Leeds.
The move to flexible working is likely to see this style of approach becoming more prevalent.

For most companies, the hybrid working method is likely to be the preferred option for both partners and employees.
Approximately 70% of employees want flexible working options to continue, while 65% require more time with teams.

Are There Benefits to New Working Styles?

Working from home, in a hybrid environment, or even as part of a flexible hub appears to have several benefits for today’s professionals. With fewer long commutes to worry about, time is saved in getting to and from the office and increased productivity has been documented consistently throughout the last two years.

On top of this, many studies are beginning to indicate hybrid and remote working can positively impact employee engagement satisfaction too.

The ability to work flexibly is something many job seekers have as a criterion before considering accepting an offer from a new employer. According to the Microsoft global work trends study, 40% of the worldwide workforce is now thinking about leaving their jobs in exchange for a career with more flexible options.

How to Implement New Work Styles

To ensure your business stays ahead of the latest trends, it’s critical to start looking at flexible working options that make the most sense for your team. Consider which roles are suitable for hybrid, remote, and hub work and which might require a more traditional schedule.

Hybrid working has multiple benefits, but it can be challenging if not planned correctly. For most businesses, the introduction of hybrid working will require a culture shift alongside new working methods.

We can learn lessons from working from home during the pandemic; however, hybrid working will make greater demands of managers and businesses on an ongoing basis.

People working in a distributed environment can easily suffer from feelings of isolation and disengagement. There’s also the additional concern of cyber security and compliance to think about when team members are working online from multiple environments.

Employers will need to:

  • Consider their options: Look at the different working styles available and which ones are reasonably suited to your current employees.
  • Provide training: Ensure professionals have the tools and training they need to continue providing excellent service in a remote or hybrid environment.
  • Invest in constant optimisation: Use feedback from team members to constantly improve the hybrid or remote working strategy.

The recruiting team at Clayton Recruitment has been working with many local businesses to adapt their talent search and job specifications in line with increased demand from job seekers for flexible working.

If you would like a conversation about how we can support your particular business, do get in touch.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.
With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are looking for your next career move, we can help. Call us on 01772 259 121.

If you would like to access our free guides, view them all here.

Share This Post

banner image

Why now is the time to start planning your growth in Sales and Marketing

  • February 4, 2021

The 2020 job market was undeniably challenging with high levels of unemployment and a seismic shift to homeworking and virtual offices for many industries. And, whilst there is still much uncertainty as we look ahead – particularly amongst those industries hardest hit by the COVID pandemic and subsequent lockdowns, a number of areas are gaining momentum once again with the proactive hiring of Sales and Marketing roles across multiple sectors in response to changing consumer behaviour and business needs.

According to the latest Bellwether Report from The IPA on marketing spend intentions and financial confidence, marketing budgets are still in negative territory as businesses continue to ride out the impacts of COVID as well as uncertainly in many sectors brought about by Brexit. However, there are signs of ‘green shoots ahead’ as 2021 picks up pace and companies recognise the importance of planning now and taking back market share through sales and marketing strategies.

In a special edition of their Emerging Jobs Report, LinkedIn reported on the roles experiencing the highest growth between April to October 2020, with a high % under the widely-cast net of Sales and Marketing including Digital Content Freelancers, Social Media and Digital Marketing specialists as well as other creative roles including screenwriters, illustrators and writers. And, whilst particular specialisms (and budgets) such as those in Event Management and PR are still in a state of flux, businesses with a back-to-basics acknowledgement that Sales and Marketing investment is key to long-term business success will surely reap the benefits as the economy, and society, start to recover.

Nevertheless, company budgets more generally will continue to be closely reviewed and justified, including those attributed to the recruitment of talent. Savvy business owners have long realised the value that they get from relationships and partnerships with Recruitment Agencies in attracting top-tier candidates, and even in tempestuous markets like these, nurturing those collaborations to drive business growth is demonstrably advantageous.

Admittedly, whilst it is our job to shout from the rooftops why businesses should use the services of a Recruitment Consultant to give them tangible competitive advantage, now more than ever, those who are tapping into sector expertise of agencies are reaping the benefits and bringing on board Sales and Marketing professionals that are highly skilled and actively looking for work.

Market Overview

Recruitment Consultants have a vested interest in understanding the sector in which you’re looking to recruit and because of the trusted position that they have with Candidates – both active and on a long-term basis, they will undoubtedly be able to offer you strategic insight around movement and activity they are experiencing in the market. Good agencies will have an in-depth knowledge of Marketing specialists that are in demand and a Consultant will be able to offer you impartial and professional guidance on the things like salary benchmarking and market mapping as part of a truly consultative relationship that ensures you are fully armed and aware of your options.

Time better invested

We know from talking to our Business Owners and professionals in Human Resources that homeworking, whilst necessary over the last year (and of value to many), has resulted in unintentional overtime as the office-commute is depleted and the lines between family and work life are increasingly blurred. Hours worked are increasing, and businesses are perhaps not only cash-poor, but time-poor too.

HR departments are often stretched with many other business priorities, and senior management are unlikely to find the time to dedicate to sifting through hundreds of CVs, shortlisting, interviewing and offer-negotiation. According to job board CV-Library, entry level vacancies attracted many thousands of applications back in August 2020 – a sign of the jobs market and associated redundancies no doubt, and whilst more niche roles may mean this volume is whittled down a little, it is certainly a big ask and expectation that a company undertakes this level of focus on top of the ‘day job’.

Even with the world of technology, multiple job boards and social media channels at your fingertips there is no doubt that a good Recruitment Consultant will want to take time to understand your business and hiring strategy inside out; your growth plans, your objectives for bringing other Sales and Marketing professionals in, and your ‘Employee Value Proposition’ that sets you apart as an employer – but this should be an investment that will pay dividends in better representing you in the market. Agencies that keep you updated on progress, whatever the outcome, are worth their weight in gold and should allow you to have confidence that they will search the market for Candidates that are a best fit on all fronts- freeing up time for you to focus on preparing for interviews and the sharper end of the process that will hopefully lead to an offer.

Access to the inside track

In certain specialisms, the active pool of candidates has increased, yet in others, particularly those within Digital Marketing, talent shortages are still abound. Knowing what is ‘out there’ in real terms can often be overwhelming and unclear. A Recruitment Consultant will not only help to cut through the noise but will also be able to furnish you with the finer detail of Candidates on the market as well as general mobility of those looking for career progression.

In addition, many Recruitment Agencies will represent Sales & Marketing professionals on an exclusive basis meaning that in turn, you will have access to top-drawer individuals often before they are seen as ‘active’ jobseekers; giving you a head start on your own competition. The passive market is truly untapped potential, and Recruitment Agencies will already be strategically communicating with these candidates that you will not find applying to your roles or visiting your website.

Costs-Savings

It does seem counter-intuitive to focus on the savings a Recruitment Agency can offer a business, as the service itself does come with a cost. However, businesses should look instead at the overall value that they get from outsourcing this activity. Costs associated with advertising roles, tech to aid matching and candidate screening can be significant although the impact on not filling the role in a timely manner may be more damaging to the business than such outlays. Many agencies earn their fee only when the successful candidate starts their position and passes their probation period ensuring that agencies are always driven by a targeted approach that demonstrates a deep understanding of your requirements and matches those with only the most relevant individuals. Conversely, the cost of a bad hire (and associated expenditure on training and onboarding) can also be hugely damaging to businesses – so getting it right first time is the goal for all parties,

The human touch

A professional Recruitment Agency should, in this day in age, have a world-class ‘tech stack’ that tangibly benefits their Clients and their search for skilled professionals. Whether that is through systems that produces better matches between roles and candidate profiles or enhances candidate screening with tools like psychometric testing. Technology undoubtedly can aid the recruitment cycle and chance of success of a good fit for your business.

That being said, overwhelmingly where Recruitment Consultants excel is the personal touch that you get from speaking candidly, confidentially and openly with another person. Adding to headcount can be draining – financially and through time spent searching the market with sometimes no experience of that industry, and whilst they may have their part to play, automatic watchdogs and the like alerting you to new candidates pinging into your inbox just won’t offer the emotional support and empathy that you get from Consultants who are fully emersed and experienced in the recruitment cycle and all its nuances.

Salesperson, Negotiator, Arbitrator.

Recruitment Consultants are unashamedly sales-trained and commercially minded, and when you take those skills and couple them with a deep-rooted understanding of their clients, the result is professional representation from someone who knows how to ‘sell’ your business– your culture, working environment, mission and values – and leverage those elements with the non-negotiables of the candidates. This is crucial in a competitive market and smaller more specialised pools of jobseekers.

Moreover, once an offer is on the table, your Consultant will act as negotiator (sometimes arbitrator) with the candidate in order to not only cover off some of the basics like remuneration and package, but set expectations around notice periods, start dates and the finer details of the contract. All without you having to have any forced or awkward conversations at the early stage in your relationship.

Service-led support throughout relationship

Support for Clients should not end once an offer has been accepted either. Many agencies will proactively offer guidance if required around the lead up to start date for your new hire, how to combat counteroffers, and keep lines of communication open between all parties.

Whilst the world is still arguably in a state of flux in many ways across the economical spectrum, we are seeing real confidence once again in a number of Sales and Marketing roles with firms that are committed to their growth strategies and bringing in talent that supports their vision. As demand outstrips supply in several practice areas including Digital Marketing, businesses who are now thinking beyond notice periods will find that now is a good time to strike and take action.

If you would like to speak to us confidentially about market conditions, candidate mobility within your sector or geographical region, or if you are actively looking for talent now and would like us to help navigate the market, we would love to chat. Contact us or call the office on 01772 259121 for more information on how our exceptional recruitment experience can help your hiring strategy.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.
With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are looking for your next career move, we can help. Call us on 01772 259 121.

If you would like to access our free guides, view them all here.

Share This Post

banner image

How Clayton is Responding to Market Needs For In-Demand Sectors

  • December 4, 2020

Many industries are driven by their sales and marketing functions, and in our post-Covid world, these departments in your business have become more critical than ever.

Likewise, finance and accounting teams have been the backbone of businesses throughout the pandemic.

In any organisation, both of these parts of your business need to be staffed with the right, dedicated team, to achieve success; and as you grow your business next year, these departments will play a pivotal role.

Despite the pandemic, many industries such as online retailers are doing well, as the market shifts to accommodate the way businesses and their customers are acting to navigate the new normal, we occupy.

In the UK, the sectors that are doing particularly well include banks, certain food and beverage organisations, construction, financial services, healthcare equipment and technology.

Of course, this is a broad picture of the UK, and each business will have its own story to tell.

But what is true everywhere is that organisations who plan to grow next year and come back stronger from the pandemic will need to concentrate on having the best sales and marketing experts, as well as astute financial professionals in key roles.

Today, we look at the importance of both the sales and marketing and finance and accounting functions in your business, and how Clayton can supply you with the talent you will need here for 2021.

Let’s look at where one of the most significant opportunities is right now – sales.

Capitalising on Sales Opportunities

One area we are seeing vast growth is in sales, both in B2B and B2C.

In times of economic uncertainty, this is historically a prime opportunity to increase sales as businesses and individuals are looking to you as a market expert to provide what they need right now. And we saw this in the immediate aftermath of the pandemic this year. It was not the businesses who furloughed their sales departments who are riding high right now – it is the ones that carried on with their sales processes even in spite of the pandemic.

However, the UK has not experienced the worst of the economic downturn that was expected; in fact, the economy is recovering strongly from the Covid period.

Depending on the nature of your business, you will likely have experienced challenges and opportunities this year, perhaps in some unexpected areas. To grow this year and capitalise on opportunities in the market, many organisations are now expanding their sales teams with experienced, talented sales executives.

The most vital asset to any business now as we enter back into a period of healthy trading is a strong sales team – talk to us today to find out how we can help.

Marketing

Marketing has also evolved massively since the start of the pandemic.

The change in consumer habits, government restrictions in this country and wider global business influences have meant that marketing your business probably looks much different now to what it did at the start of the year.

Having an excellent marketing department in place right now is critical.

Sectors which are doing well since the pandemic include online retail, tech, construction, consumer goods and green energy, will require increasing numbers of talented individuals next year to strengthen these brand messages.

Digital marketing software and CRMs like Salesforce have increased their market share during the pandemic as companies realise the importance of nurturing relationships with customers.

A few questions for you.

  • Have you invested in digital marketing or CRM software recently?
  • Are you getting the most out of your sales team?
  • Do you need to provide them with better tools or better management?
  • How many additional people might you need?

All these are considerations for organisations today. We know because we are working with companies daily who are building marketing talented teams in these areas. If you would like a conversation to understand how we might help you, get in touch with one of our team today.

Accounting and Finance

Accounting and finance have always been a stable sector and in times of uncertainty always moves into a growth phase, as companies navigate the changes in the economy.

As well as dealing with the pandemic, the UK accounting and finance sector is also bracing for Brexit in 2021.

However, as a full leave agreement is yet to be decided, many banks and financial service companies have already made their arrangements to continue to trade with the EU market. As this financial blog points out, trading in the EU market was ‘too inviting to let go’.

In November, the chancellor outlined exciting new plans for the UK financial service sectors, with a focus on financial technology.

Financial technology is going to play a huge part in the future of all businesses, as systems and processes turn digital in the wake of Covid-19.

Do you have financial technology talent in your team that will drive your organisation forwards?

In terms of financial business recovery, despite more tiered restrictions, positive news about a vaccine has shed light on hope for next year. Recent data from the staffing industry shows that positions in Insurance and Finance were up 22% on the previous week for the week starting the 22nd November.

Good news.

Have you found that demand in your finance and accounting departments has increased in the months since the pandemic?

If the answer is yes or you can predict growth for the future, it might be time to start thinking about injecting some fresh finance talent into your team.

How Clayton are Responding

Clayton has been providing expert recruitment services for over 30 years, specialising in the legal sector as well as sales and marketing and accounting and finance.

Because of the huge shifts happening in the jobs market in the UK right now, we have recognised the importance of pivoting to help businesses who need these most in-demand candidates right now.

At Clayton Recruitment, we are repeatedly asked by clients to source the best of these talent pools to place in key roles; for this reason, we are committing to a focus on sales and marketing and finance and accounting. We are doubling down on our efforts to source candidates specifically in these areas.

We’re committing to a laser focus on sales and marketing and accounting and finance, drawing on our previous extensive experience in these sectors and creating a recruitment process to quickly find clients the candidates they need.

So, we can help if you need sales and marketing or finance and accounting candidates with the most in-demand skills.

Get in touch with us today to find out how we can put you in touch with the right candidates to drive growth in your organisation. Call us on 01772 259 121 or contact us here to discuss your recruitment needs.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Industrial, and Engineering appointments, on a permanent basis. If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

Share This Post

banner image

How the Pandemic Has Been the Catalyst for Our New VIP Services

  • November 14, 2020

The pandemic has caused some of the most significant business and personal shifts that many of us will see in our lifetimes.

Social distancing, the wearing of masks, the rise of remote working; there are so many ways our lives are different now. And despite the pandemic being catastrophic in many ways, in others, it has been the catalyst for positive change, and this is something that we have experienced here at the Clayton Group too.

Instead of letting Covid impose a gloomy outlook, we have used this challenging time to increase our products and services – to deliver more for our clients and candidates during their time of need, and this is something we are incredibly proud of.

The Clayton Group is about more than just recruitment – today, I want to share with you how the pandemic has been the catalyst for our new VIP services and how they can help your business right now.

Consultancy

During the pandemic, we have focused our attention on helping CEOs and MDs of businesses, and partners of law firms, to uncover what business skills are needed and planning for the future needs, wheather it be new opportunities uncovered or new skills needed as the business pivots.

For many business owners, the last few months have been about getting through each week. There has been little time to focus on the businesses position; it’s been about survival and shifting.

Restructuring and Sourcing New Skills

Restructuring is something that all businesses want to avoid, but in times of crisis like we have experienced, it is sometimes a necessity.

We can help businesses to understand the impact of restructuring, and help guide them through the process.

Restructuring involves much more than making roles redundant; it requires a consultative approach to ensure your business is not left in a precarious position after a period of change.

Yes, it is possible to come through a restructuring period even stronger than before, and we can help you achieve this. Working closely with your business, our team will help you identify the new skills that you may need. We will support you in writing person specifications to help you find the right talent to deliver your post-Covid business plan.

Interim Solutions

Another vital and popular service that we have been offering since the pandemic is interim solutions for businesses.

These have proven to be invaluable to many organisations who are in a position where they need talent right now, but the future is uncertain, and they cannot guarantee contracts for more than a few months.

Employing talent on an interim, contract or temporary basis might be exactly what your business needs right now. If you would like to know more about how we can quickly find you the interim talent you need, get in contact with us here.

How We Protect Your Investment

As part of our world-class service that we have curated over 20 years, we have a built-in guarantee for your investment.

Our guarantee to you is that your investment is protected 100%, and we do this by offering both trial and extended guarantee periods.

We not only protect your business with our guarantee, but we also make sure that the investment you make with us is spent wisely, and we do this by giving excellent value for money.

Our Recruitment Service

Despite diversifying our services, recruitment is still very much at the heart of what we do.

We have a world-class resourcing team to find the best fit for your vacancy. Our talent attraction team continually works in the market to attract the best candidates that companies are unable to reach on their own.

We offer three different recruitment packages to suit your needs.

Again, your recruitment investment is always protected 100% – we mitigate any complications to provide you risk-free recruitment.

Finally

Don’t underestimate the value of working with a recruiter at this stage, even if you’re not recruiting currently, because they can help with so much more than that.

All business owners need help at some stage, and particularly in the current climate. Whether it’s identifying skills gaps, uncovering business needs and consulting on skills gaps. reating business plans, hiring for current vacancies, or filling your talent pipeline – we can help.

Get in touch with us on 01772 259 121 or contact us here to find out how we can help you get to the next stage of your business plan – whatever that may be.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Industrial, and Engineering appointments, on a permanent basis. If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

Share This Post

banner image

How to Recruit the Right Talent When You No Longer Have A Recruitment Department

  • November 4, 2020

Recruitment should be in every strategic business plan. Recruitment is a necessity in business, yet in times of crisis, some short-sighted organisations start to disband their HR department to cut costs – leaving the company in a precarious position.

Aside from the fact that cutting your HR department will make growth and expansion more challenging – there are also unexpected vacancies to think about. What often happens is that the recruitment process is left to someone who is either unqualified or who lacks time – not an ideal scenario. Today we look at how businesses can approach recruiting when their HR departments have been severely affected by Covid.

Get Your Job Adverts Working Harder

Think of your job advert as an extension of your company brand – it should act as a beacon not just to attract the best candidates to you, but to ensure that the candidates you are attracting are ‘right’ for your business.

Businesses recruiting with an HR department can be tempted to hire the first person who applies who is qualified. And this is understandable.

But you must consider the implications of hiring someone who is not right for your company culture – and this can happen when hiring is done in a rush.

So spend some time crafting your job advert to signal to applicants if they will really be a good ‘fit’ for your organisation.

Some tips include –

  • Skip the buzzwords – say what you really
  • Be as detailed as possible, but keep it succinct
  • Focus on where the company is going – this will attract driven individuals
  • Be honest and realistic – often when companies can’t find the ‘right’ hire, it is because they’re looking for a unicorn.

Of course, you can always work with an expert recruitment company to write your job adverts. At Clayton Recruitment, we can not only compile talent attracting job descriptions for you; we can help you to understand what it is your team is lacking.

Promoting Your Brand To Attract Talent

I have been surprised at the number of businesses who have gone quiet on social media throughout the pandemic.

It has never been more essential to promote your brand and keep your name at the forefront of your customer’s and client’s minds.

But this is also a great way to attract top talent to your business.

Use social media, LinkedIn especially to promote your company brand, to position yourself as an employer with your finger on the pulse.

Many great individuals are looking for new roles right now, and they will be attracted to the companies who have the most engaging profile, whether that’s social media, your website, a YouTube channel or podcasts. Get your name out there, and the best talent will be attracted to you.

If you don’t have a dedicated person to run your social media account, appoint a member of staff to do checking regularly and interacting with people. And this doesn’t have to be a long task, even just 15 minutes a day will help to strengthen your brand.

When you are more active and engaged on social media, you can then build a talent network which will be the next stage of your recruitment drive when you haven’t got a dedicated HR department.

Build a Talent Pipeline

Having an active audience and interacting with people from your sector on social media and LinkedIn is a great way to start building your talent pipeline.

A talent pipeline is the best way to ensure that you have people lined up for your upcoming vacancies – remember that you never know who might be handing their resignation notice in next.

I’ve mentioned LinkedIn and social media, and the following are great ways to build a talent network –

  • Hold or attend sector webinars. Due to the pandemic, networking has gone fully online. Connecting with members of your sector virtually is a great way to increase interest in your brand and your business.
  • Use your existing contacts – do you have an employee referral programme? Do you keep in contact with previous candidates and applicants?

Building a talent pipeline is going to be essential for your business strategy if your HR department is not operating at full capacity. Get in contact with us here if you would like to discuss how we can help you build a talent pipeline.

Consider Temporary and Contract Employees

This is one of the best ways to recruit when you need to fill a vacancy or to help your organisation with what it needs right now – that is not a long-term commitment.

The rise in temporary and contract employees happening right now shows that many employers are using this as a strategy.

Hiring an employee on a temporary basis, whether that’s an interim director or a marketing specialist, is the ideal solution to getting the HR resources you need into your business right now as you figure out what you need in our new normal.

We specialise in temporary and contract work, and we can help you find the talent you need on a non-permanent basis.

If you would like to know more about how we can help you hire for the roles you need during this business-critical time, on a flexible, temporary basis, get in touch with us today.

Call us on 01772 259 121 or contact us here to find out more about our temporary recruitment service.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Industrial, and Engineering appointments, on a permanent basis. If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

Share This Post

banner image

Your Post-Furlough Team – Where Are the Skills Gaps?

  • October 15, 2020

In any organisation, there will always be a certain number of skills gaps. As the Coronavirus Job Retention Scheme comes to and end, it is now that companies realise how vital it is to take stock of their employees, where they want their business to go, and see how the two directly correlate.

You may have had an idea for some time as to who from your pre-Covid team, will be returning to their roles, and also who won’t and therefore it’s time to conduct a skills gap analysis of your post-furlough team. This blog contains a how-to guide. Finding out where the capability gaps are in your organisation are the first step to putting in place a plan to close this gap, and strengthen your team.

So let’s take a look at how to perform a skills gap audit, and what to do if you find any critical gaps in the abilities of your team.

Identifying What Roles Your Organisation Needs

The roles that you had in your organisation pre-Covid might have changed now that your team has returned. Has the size or the nature of your business changed? Are there departments which have grown or decreased due to changes in the market?

During these times, it would be more unusual if your business hadn’t changed, so an audit will likely be in order.

The following is the three-step process of discovering where your skills gaps lie.

Step 1 – Identify the Skills Your Organisation Needs

Identifying skills comes in two parts – finding out which roles are necessary for your organisation, for example, depending on your sector the range might be varied from:

  • the number of packers you need to work in a warehouse to meet demand,
  • or the number of team leaders,
  • or care assistants
  • The number of customer service people,
  • or the number of accountants required in your accountancy firm.

Many organisations are currently trying to cut costs, to deal with the uncertainty that Covid has caused across many sectors. Of course, no employer wants to be overstaffed, but the consequences of being understaffed during this critical time will be more severe. And with the UK economy growing the way it is, from an increase of 11.4% to 15% in the third quarter – planning for growth is a smart idea.

Questions to ask include –

  • Where do we want the organisation to be?
  • In which areas are we planning to expand into?
  • With the current workforce, is our desired level of growth possible?
  • Do we lack knowledge and resources in certain areas?

Once you have identified the number and the nature of the critical roles you need in your organisation, it’s time to find out if your current team have the skills required.

Step 2 – Assess the Current Skills in Your Team

Assessing the skills in your current team will mean individually reviewing your current team’s abilities.

For each role, use the following framework to evaluate team members –

  1. The employee is unaware of this task.
  2. The employee is aware of this task but does not have the skills to perform it.
  3. The employees can undertake the task assisted by someone else.
  4. The employee can perform the task unaided.
  5. The employee possesses the skills to teach others how to perform the task.

This assessment can be performed either by the employee themselves or by their managers or supervisor, and you will get the best results if you work together with your employees to discuss their skills and abilities.

Step 3 – Bridging the Gap

From your analysis, you will quickly see how you might have many employees who are at the same skill level, and a lack of employees who possess the necessary capability to grow in the areas you want.

Where are the expected gaps?

There are skills gaps in many sectors across the globe, with the financial services sector and manufacturing two of the most affected areas.

The skills gap in the financial services sector has been increasing year on year, up 30% in recent years.

In manufacturing, a recent study of organisations found that 81% of employers were finding it difficult to hire employees with the skills they need to expand.

Your Next Steps

Once you have discovered where your skills gaps are, the next logical step is to find the talent you need. When you do this, working with a dedicated recruiter in the commercial sector, you will deliver results faster than internal recruitment alone.

At Clayton Recruitment, we are experts at finding you the talent you need to fill a particular skills gap in your organisation, and many of our clients are finding this service invaluable in the current climate.

We can even provide help if you are unsure where your skills gaps are and would like to talk to an expert about what your organisation might need moving forwards.

You can get in contact with us today by calling 01772 259 121 or send us an email by clicking here.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Industrial, and Engineering appointments, on a permanent basis. If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

Share This Post

banner image

How To Build Your Talent Pipeline This Year

  • October 10, 2020

How to build a talent pipeline for your practice is a question many of our consultants are asked.

Logical when you consider that developing your team and the talent within your organisation will be key to your growth this year.

What Is A Talent Pipeline?

Contrary to what you might expect to read on a recruitment website, building a talent pipeline involves developing your current employees in addition to recruiting talent to ‘plug’ skill or experience gaps or fill your expansion needs.

Both will be critical for your success.

Building A Talent Pipeline: Business Strategy

The first question to inform your talent pipeline is focused on your current business growth strategy.

Are you planning to move into a new geography or perhaps offer a different aspect of your service?

You might have focused on business services and now want to expand into home and family; perhaps even consider wealth management.

The question is, do you have the capability in these areas currently or do you need to bring in a director or consultant to build a new vertical who are keen to move?

Considering these questions, how will you now plan your recruitment and within what time frame?

As a recruitment company with twenty years experience, we notice that many clients when they first come to us haven’t thought through their long term plan.

Remember to factor in budget and time to hire to hit your growth goals and be prepared for people leaving, which will produce gaps which need to be filled.

Building A Talent Pipeline: Your Current Team And Their Development

In today’s current market and depending on the size of your business it’s unlikely that you will be overstaffed with employees, ready, willing and able to be developed into a different role.

However, if you have a robust training and performance development process, it is more than possible that members of your current team will be able to move into different roles. Depending on your timelines it may be viable that some members of staff can develop to fill your growth gaps over the next one to three years.

Remember in today’s workplace; Millennials rule and are increasing in numbers across the globe. Something they deem key in their work is the opportunity to be developed. Therefore factor this into your talent development strategy and your future recruitment plans too.

Building A Talent Pipeline: Your Employer Brand

Recently we were carrying out some of our own research with candidates on why they choose to work with certain clients and not others.

Employer branding, culture and approach were giving as three influencing factors. One candidate even shared a story how after she came out of the interview she had been overwhelmed, in a positive way, by the  ‘feel’ of the organisation and their approach and was ‘keeping everything crossed’ that they made her an offer.

This isn’t an uncommon story, and the impact of your employer brand is more critical than ever.

A strong employer brand showcases the values and company culture in your organisation – all essential for attracting talent to your organisation and engaging your current staff.

More than 59% of managers say that branding is one of the critical components of their HR strategy.

While there are many different definitions for “employer branding” depending on whom you ask, they all mostly say the same thing. Your brand is the way that ‘potential new team members’ in the business world perceive you, and your opportunity to showcase what makes you unique.

Otherwise known as an “Employer Value Proposition”, your brand can help both you and your recruitment partner truly attract talent to your organisation while ensuring that you fill your team full of people who share the same values.

Building A Talent Pipeline: Using A Specialist Recruiter

The majority of clients we work with here at Clayton Recruitment come to us to help them build their talent pipeline because they have neither the time or connections to do the job as well as they would like.

Recruiting is our job; unlike most businesses who have to attract and work with clients, develop their fee earners and growing teams and then, as the business dictates recruit new members of the team.

A challenge for an already time-pressed individual.

Though it is great to recruit from within, it’s also key to bring in new ideas and perspectives from key hires who might have a different portfolio of experience and results.

Finding these individuals in a skill short market takes time.

Though we would always encourage building a network and leveraging your existing contacts and old school connections, this doesn’t always produce the results you want.

For instance, James who you have met at various social gatherings may have a high profile, however, might not have the detailed attributes your role description indicates is pivotal.

This is why working with an experienced recruitment company in the sector will make all the difference in building your talent pipeline.

Utilising all these different ideas and suggestions in your practice will enable you to start the process of building a strong talent pipeline this year.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Industrial, and Engineering appointments, on a permanent basis. If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

Share This Post

banner image

Where Are All the Finance Candidates?

  • May 20, 2020

The COVID-19 outbreak has altered the dynamic in recruitment. While some industries have seen recruitment freezes, others are struggling to locate the employees they need.

With furloughs and some inevitable redundancies in various organisations and sectors, finance and accounting departments remain necessary throughout, which has contributed to a shortage of finance candidates.

With almost half of senior leaders in the financial services sector reporting high competition for finance roles, and now the added challenge of recruiting in the age of coronavirus – finding the right finance candidates is not an easy task.

Companies looking to hire and retain finance employees are struggling to locate the talent they need. Today, I want to discuss why, and what your organisation can do about it.

The Skills Shortage

A general shortage of candidates is the first problem organisations must contend with to hire their next Credit Controller or Payroll Assistant.

Before the COVID-19 outbreak, employers were struggling to hire talent due to a skills gap. Data from the Recruitment & Employment Confederation (REC) Jobs Outlook Report found that between May and July 2019, 46 per cent of employers of permanent staff expressed concern over finding enough suitable candidates for their vacancies.

The skills shortage in the UK has increased year on year, as employers struggle to locate finance candidates for pivotal roles within their team.

Businesses Competing for the Best Finance Talent

The headlines we have seen recently about COVID-19 potentially damaging the UK job market do not tell the whole picture.

Shortly before the coronavirus hit the UK, chancellor Rishi Sunak boasted of a ‘national jobs miracle’. There was indeed a steady growth of jobs in many sectors, and tying in with the skills shortage, many employers were struggling to locate talented employees.

While the hospitality, retail and travel sectors have been affected, in many areas of the UK economy, there is a steady progression.

The coronavirus outbreak, however, has put an unprecedented strain on many finance departments, due to recent financial activity – let’s take a closer look.

Finance Departments Affected by Coronavirus

Finance departments have had to alter their regular schedules in line with new increased financial activity.

Cashflow forecasting, audits, tax, accounts assistants dealing with debts – all of these roles have been put under increased pressure due to changes caused by COVID-19.

Nearly 300,000 companies applied for CBILs (Coronavirus Business Interruption Loans) last month. Pausing and taking stock of all incomings and outgoings is not something which finance departments had planned to do at the start of the year. For this reason, many businesses are seeking extra help in finance departments right now.

There has also been a sharp increase in credit controller roles as businesses futures look uncertain and as some will inevitably close permanently. A quarter of all UK businesses have temporarily closed due to COVID-19, with half a million companies reporting that they are in ‘significant financial distress’.

For now, and the foreseeable future, recovery and debt collection will be a focus for many finance departments, with an increased need for employees within these roles.

For businesses that remain open, getting their finances in order after the significant changes that coronavirus has had is a difficult task, the scale of which we will not know for weeks to come.

Remote Recruitment

Finally, an additional problem that businesses have had to contend with is the physical difficulty with hiring at the moment.

Social distancing measures have meant that the face-to-face interviews have been halted and recruiting in general in lots of companies has ground to a halt – despite there being empty vital positions.

Many businesses are not equipped to conduct virtual recruiting, and in light of the recent situation, there hasn’t been time to set up a process.

If you are in need of finance candidates for a vacant role, and you haven’t got remote recruiting procedures in place – we can help. Get in touch with us here to find out about how our recruitment service is continuing and how it can help you recruit in lockdown.

How We Can Help

If you currently have a finance vacancy in your organisation and are struggling to navigate the current job market to find appropriate candidates, we can help.

Our team of experts are working remotely to help you find the finance candidates you need to help your organisation through this challenging time. If you have a finance vacancy you would like to discuss, get in touch with our team here today.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Industrial, and Engineering appointments, on both a permanent and temporary basis. If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

Share This Post

banner image

5 Reasons Employers Should Take on More Temporary Workers

  • February 18, 2020

The hiring market is changing.

With employment at an all-time high, many companies are finding it hard to locate the right kind of staff they need to help them reach their business goals.

As recruiters in the North West, we have seen an increase in the number of candidates enquiring about temporary work and this is echoed in the UK as a whole, with temp work being one of the fastest areas of recruitment.

However, many organisations are still reluctant to take on temporary staff, and quite often view it as a ‘last resort’. In doing this, many companies are missing out on a vast array of talented employees who are looking for less-permanent positions.

If you are not fully utilising temporary workers in your business yet, and are unsure as to why you should start, here are the five reasons that employers should take on more temporary workers this year.

1. A Clever Staffing Solution

We work with organisations of many different sizes, serving a range of sectors. And what we find more and more often is that they cannot locate the talent they need to help them achieve their business goals.

Many companies will persist with and repeat their recruitment process with the view to finding a permanent member of staff to fill a position. Many organisations would not consider a temporary employee: because the role is permanent, they want a permanent member of staff.

But in doing this, they struggle on with a vacant position, or worse; they employ the ‘wrong’ permanent employee in haste. The cost of rehiring for permanent employees can become very costly indeed.

This is the perfect opportunity to utilise an employee on a temporary contract – to solve an ongoing recruitment issue.

2. For Flexibility

In an ever-changing economy, and especially during the Brexit transition period, many employers are finding that their staffing needs are fluctuating.

Sometimes it is not feasible for employers to take on staff with permanent contracts when they know that they cannot predict how long they will be needed.

Temp workers are perfect for the changing demands of your business. Many employees are looking for short-term and temporary work. You can work with a recruiter to outline your businesses needs, and they can find you staff who fit into exactly what you’re looking for, skills and contract-wise.

3. When Your Team Needs a Lift

On the flip-side, there are times when businesses are booming, and they need all the help they can get. It’s great when you see an increase in custom, but this can have negative repercussions on your team.

Continuing with the same size of team and expecting them to take on extra duties when you need them to can cause stress and anxiety among your employees, and will eventually lead to a drop in productivity.

If your team needs a morale boost in the form of some extra help to see them through unexpected busy times, bringing in some fresh faces for a limited period is a smart solution.

4. Access to Untapped Talent

Is your organisation going through a period of change? Are you changing your services or processes? Are you expanding?

You might already have an excellent team in place, but sometimes you need access to new talent to help you through a transition period.

In the past, there was a stereotype of temp work being associated with low-skilled talent looking for very casual contracts, but this is not the case anymore.

There is a wealth of talent considering temporary work for a variety of reasons, such as alongside part-time studying, new parents looking for employment to fit around raising their family, and those looking to change sectors. All of these employees can add real value to your business in the time you need them most.

5. With a View to a Permanent Hire

Finally, probably the most significant benefit that employers can get out of temporary hires is temp-to-perm positions.

Organisations can work with recruiters to find employees looking for temp-to-perm contracts to ‘try before they buy’. This is a great way to find out if the employee fits into your organisation – if they are the ‘right’ person for the job before you sign on the dotted line.

And it’s a two-way street, too. Many temp workers prefer these type of contracts (when they are looking for permanent work eventually) as they can see if they like the role and the company without being tied down.

Finally

Do you currently employ temporary workers in your organisation? Perhaps you have used them in the past, or only use them at specific points in the year, such as over the Christmas period. Consider taking on temporary workers in your organisation at different times to enjoy the benefits that I have outlined here.

There are plenty of candidates looking for temporary contracts who are waiting to hear from your organisation right now – get in touch with us to find out more.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Industrial, Nursing, and Engineering appointments, on both a permanent and temporary basis. If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

If you would like to download our latest interview checklist, you can do so here.

Share This Post