In today’s competitive landscape – where every aspiring professional’s aim is to stand out and prove as convincing as possible to current or prospective employers, understanding your strengths, weaknesses, and unique qualities is fundamental to individual success – whether you are looking at continued success and promotions in your current role, or are indeed starting to think about new opportunities in the market.

For the latter, merely recognising these attributes isn’t enough; it’s about strategically leveraging them to enhance your professional profile and effectively communicate your value proposition to potential employers. In today’s evolving job market, cultivating a compelling personal brand is indispensable for professionals at any career stage. It serves as a powerful tool, not only in opening doors of opportunity but also in signalling a robust self-awareness, expertise, and dedication. A well-crafted personal brand doesn’t just highlight your potential for success; it embodies it, making you a natural choice for career advancement and recognition within your niche.

As accurately put by company Brand Credential, a cultivated and well-honed personal brand is needed to stand out in ‘the sea of competitors – in order to give you a competitive leg-up, particularly when it comes to client acquisition, business development, and influencing stakeholders. Put simply, it can help to elevate your professional standing, gain trust and build a positive reputation within your company and wider network, a feat that will almost certainly serve you well in your longer-term career ambitions.

With this in mind, we’ve outlined the key strategies you need to be implementing when looking to build a successful personal brand as a professional.

Smarten Up Your Online Presence

Nothing diminishes professional influence as much as an unprofessional online presence and anyone aiming to be taken seriously must first prove that they are deserving of such respect – whether that be on a professional platform or otherwise. Hence, due diligence must be conducted to ensure your digital footprint is tidy. Any rowdy Facebook pictures or LinkedIn interactions must be managed – either by being exceedingly careful with your what kind of content you decide to engage with, careful management of your privacy settings, using an anonymous profile name or getting rid of certain social channels altogether.

It can also be useful to conduct an audit of your online presence through a quick Google search of yourself to find out if any damage control needs to be done on anything that could be viewed as unprofessional by senior leaders at your company.

Replace any unsuitable pictures with well-taken, professional headshots and update your LinkedIn profile, so that it accurately reflects your values and ambitions, and portrays exactly what you would want those in your network thinking about you. LinkedIn has evolved in more recent years, but is arguably still the channel where professionals converse, collaborate, and network – plus it can also be seen as your online CV. So, finding time to make sure it is on point is well-spent.  You could also join any relevant online groups or forums that might prove beneficial career-wise. If you have quite a bit to say about your professional credibility, you can let your achievements and personal interests do the talking for you on an online portfolio.

Make Time To Network

Spend as much time as you can networking with fellow competent and respected professionals in your field; the more connections you build with relevant people in your field, the more your reputation will grow. If you feel you lack the confidence to reach out, know you’re not alone – a lack of confidence when networking – whether face-to-face or virtually – is common – whatever profession you are in, but it is certainly a skill worth honing as the benefits far outweigh the perceived risk that any initial feeling of awkwardness or anxiety might project. Being as visible as possible in situations where you are surrounded by individuals equally passionate about something that resonates with you on a personal level or are leaders in your area of expertise, will significantly strengthen the potency of your personal brand and others’ perception of you – so do take advantage of such opportunities that come your way.

Find Your Voice

Whilst it may very much depend on your employer as to how comfortable they are with you posting on social media, utilising your knowledge and expertise in your fiwls to create valuable, consistent content will go a step further in cementing your reputation and establishing a strong sense of thought-leadership in your brand. You may choose to do this in the form of a blog, a regular LinkedIn newsletter, or simply be an active ‘voice’ in online discussions around topics that interest you – in a professional sense of course (It goes without saying that you want to be mindful of jumping into any particularly controversial topics).

Digital agency owner, Lara Acosta, writing recently for Forbes talks candidly about the various strategies she employed to grow an engaged following of 55k individuals on LinkedIn, stating that contrary to popular belief, it is not synonymous with ‘oversharing’. Rather, it involves looking at the six main components of content marketing: inspire, entertain, educate, promote, empower and validate – and choose to stick to one or several of those. This aspect of personal branding is very much focused on the relationship-building element; being ‘seen’, adding value, and then being discovered by association – to provide tangible benefit to your professional development or your firm’s growth plans for its business.

Increase Your Value Through Continued Education

One of the most important things to bear in mind regarding your personal brand is its continual growth. As various industries undergo a constant evolution propelled by new technologies and emerging trends, it is becoming increasingly incumbent on professionals to proactively anticipate and adapt to these shifts to distinguish themselves in the profession.

A continued commitment to education and staying abreast of current trends will ensure your personal brand maintains its relevance, no matter what direction the wind blows. This may involve honing soft skills like teamwork and communication, as well as periodically evaluating the currency of your technical expertise.

A helpful approach to staying on course is to periodically compare your CV with job listings relevant to your interests. This allows you to observe any evolving requirements within those specifications. For example, some businesses now look for professionals with specialised knowledge and a keen understanding of their clients’ businesses. An employee (or potential candidate) who is always on the lookout for and actively participates in activities that build networks and networking skills, will add significant value to their professional profile compared to those who show little interest in doing so.

Ask Where You Need Development

Sometimes, there might be a behaviour or skill gap you exhibit that is barring your way to promotion, and yet you may not even be aware of it. For example, you might be skilled in winning a lot of clients for your company but find yourself lacking the essential interpersonal skills necessary to effectively interview, advise or negotiate with said clients or other professionals to secure agreed objectives.

It’s also possible that the management in the business may be oblivious to your aspirations for promotion simply because you haven’t communicated it to them. Therefore you are better off being as clear about it as soon as possible, and so when the opportunity presents itself (perhaps at your next performance review) – take some time to discuss your goals and ambitions with them, bearing in mind that you make sure you ask what they believe you could work on to achieve your goals. Embrace all feedback – no matter how uncomfortable – and then begin outlining a step-by-step plan to make any necessary changes. In doing this, your manager will be very clear on your ambitions and will be able to advise on the steps necessary to help you get closer to your stated goals.

Building Trust: Harnessing Social Proof

Leveraging social proof and testimonials is crucial for establishing credibility and trust within your industry – whether that’s from clients you have worked with, or colleagues and managers that can sing your praises. By actively collecting testimonials, endorsements, and reviews from satisfied clients, colleagues, and industry peers, you can demonstrate the value and quality of your work. Plus, showcasing social proof of your expertise and accomplishments through case studies, success stories, awards, certifications, and media mentions further solidifies your reputation as a trusted authority in your field. These testimonials and examples of your achievements serve as powerful validation of your skills and capabilities, helping to attract new clients, opportunities, and partnerships while reinforcing your personal brand’s credibility. LinkedIn makes it easy to request endorsements, as well as display these on your personal profile.

The potential that lies in a well-built personal brand is immense and the only limits to it are really your own imagination and willingness to grow. We hope these strategies have given you some food for thought and perhaps set you on the right path toward achieving your career goals.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are building your existing team or looking for your next career move, we can help. And, if you are currently employed, you can be assured of complete confidentiality, professionalism, and honesty throughout the process – as standard.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

When it comes to selling your value to recruiters and hirers alike, there is always some due diligence and preparation needed in order to ensure your digital profile is up to date and really sells the value you will offer to a new employer.

Getting your CV up to date and reviewed is the most obvious first step as this humble document is still the main catalyst to displaying and demonstrating your skills and experience.

However your LinkedIn profile is often seen as the digital version of your CV and more often than not, will be viewed in parallel with any documents you send directly in the application for a new role. Ignoring this as a marketing channel to ‘sell’ you and your suitability is a mistake some jobseekers make – but the truth is, it should be given the same care and attention as your physical CV, if not more.

As the world’s biggest professional platform with over a billion users currently registered, LinkedIn is the place to broadcast your value as a professional and if utilised properly, can convey this in the most interactive and engaging of ways  ways that a CV alone can never achieve. The benefits it can provide and the edge it gives candidates willing to invest in maximising its potential are numerous and at times, it can be the only thing one actually needs to get a foot through the door of prospective hirers, particularly if you aren’t actively looking for a new opportunity, but would be open to speculative conversations about what’s out there.

Here we look at why a polished LinkedIn profile is indispensable to your job search in the modern age and the quick, easy wins you can amass using a well-crafted profile to help earn – and cement – a place in a hirer’s shortlist.

Headlines And Pronouns

When talking about selling yourself, fewer things make more of a difference in your efforts than a strong first impression. As the first piece of text a recruiter or potential hiring manager will see and the second thing that will tell them about who you are, your headline is what will give the first impression of your skills, credentials and suitability for a role, and you have no more than 220 characters to make it count.

It might be tempting to go with a simple “ Executive at X Company” but to hiring companies this is of little – if any – value. Rather, it is best, according to Mimax Senior Talent Partner Margaret Buj, to go with one of the below formats. You can choose any of the 3, depending on your PQE level, experience and skills but you’ll notice that each one concisely showcases your value in some way to prospective employers. This is because the key to writing a headline that captures attention, whatever the structure used is to succinctly paraphrase what you do and what you bring to the table.

Role & Specific achievement, e.g. Solicitor at BLM.  X (significant) deals closed/X high-profile cases won.

Role & Years of Experience in practice area(s) and region, e.g. Solicitor at BLM. 5+ years of experience in dealing with insurance litigation, housing disrepairs and property damage in Liverpool.

Role & what your expertise is, e.g. Senior Manager at BLM. Business Ethics & Management, London.

You can also add a few other things that make it easier for hirers to identify you in your headline, such as pronouns. The use of pronouns lets hiring managers, colleagues or online connections know how to address you and avoid any misconceptions.

Fix Up – Look Sharp

We live in an era where by and large, seeing is believing, and it is well-documented how influential imagery and media can be in any context, let alone when you want your profile to be viewed by potential hirers.

As such, a profile photo is more of a necessity than a luxury to your job searching efforts should you be looking to remain as visible as possible to prospective employers. As it is right at the introduction section of your profile, it is very likely the first thing people will see immediately after they land on your page and whether consciously or subconsciously, the first thing with which you will be assessed both as an individual and a professional.

Now, to some this is seen as a potential hurdle to their job-searching efforts, as a photo can be a source of discrimination, considering it can also display ethnicity, age, gender, religion and more. While it is an unfortunate reality that certain individuals, hirers included, can write off a potential candidate with unconscious bias, it still serves you well to include a well-taken photo in your profile. There are a few reasons for this:

Firstly, from a purely technical standpoint, profiles without a photo on LinkedIn are categorised by the algorithm as incomplete and are therefore less likely to show up in the search results to hirers and/or recruiters looking for profiles similar to yours.

They also appear inauthentic, as profiles usually tagged as fake are those assumed to be the ones without a photo to showcase proof of identity.

A photoless profile can also lead to a perceived lack of professionalism or ability to utilise LinkedIn, as to many hiring managers, it can be inexcusable to not have one considering the level of technology candidates have at their disposal to get one of good quality.

On that note, it is only photos of such standard that will be deemed acceptable and not just any photo will do, so deliberate effort must be taken to ensure a photo that showcases a good blend of professionalism and personality is used. Remember that your photo is what will most strongly be associated with your professional image and reputation, and what you carry everywhere with you, whether on LinkedIn, another platform or in real life. If your photo is taken on an evening out with friends from several years ago, then it is absolutely right to review and replace with something that illustrates who you are on a professional platform.

Are You Easy To Contact?

If your profile has garnered the attention of a recruiter or hiring manager, and boxes are being ticked on potential suitability for a role, the next step is to make direct contact.

The quickest way to kill your chances of being selected however is a failure to include basic contact details like a phone number and an (appropriate) email address – something a surprising number of candidates still fail to check.

Make sure these are all present and clearly visible in your profile, and that the email address provided is as professional and easy to read as can be. Avoid the likes of informal addresses like tenerifedan69@gmail.com or something indicating personal information as this can trigger subconscious biases. Ensure that this sense of professionalism is reflected in other details present in your profile such as your LinkedIn URL and any possible links to portfolios or achievements and keep them short, clean and easy to access.

If you wish to add anything you have written such as white papers written papers or links to any recorded work done at conferences or events, then you can include them in your featured section. Regardless of where you add them though, make sure these are present in your profile if possible, as they give recruiters a chance to see more of what you can dover and above generic job descriptions and your ‘About’ section.

Your About Section

Contrary to what some may think, this is not a simple regurgitation of what skills and credentials you’ve got on your CV. It is your opportunity to buttress your case for your suitability and is what people will be next interested in if your headline catches their eye.

Think of it as an extension of this part of your profile – if your headline sparks the interest then your About section will do the heavy lifting when it comes to converting that interest to action. Therefore, make the best use of the 2000 characters you are given in this section to write relevant, useful information that sells your skillset and any successes you have seen (that is attractive to potential employers).

Some examples of ‘what good looks like’ from LinkedIn themselves can be found HERE which may give you an idea of how to give yours an upgrade.

Putting Your Best Foot Forward

Underneath your photo and headline you will see buttons that allow you ‘add profile section’ or add a frame to your profile picture. Both can be useful in providing more information on your job-seeking status, as well as adding more depth and insight to your personal profile and achievements.

The ‘open to’ button will give you three options, but as a jobseeker the one to select is ‘open to work’. If you are currently not employed this is one of the easiest ways to let recruiters and hiring managers know you are a potential candidate without even clicking on your profile. Failure to have to take this step can actually keep you out of an employer’s shortlist, as it may lead them to assume you are not open to any potential opportunities. However it goes without saying that caution should be taken if you are currently employed and your current employer is not aware of you looking for a new role.

In the ‘add profile section’ you can add core information (education, skills), recommended (certifications, courses, links to white papers or presentations you’ve delivered), and additional (pro bono work, languages spoken, test results and more).

Whichever section you choose to enhance, we recommend that you write this first person to avoid sounding pretentious, and to give readers a little flavour of your personality. Do you volunteer? Can you speak Russian? No one wants to hire a robot, and these added extras can help to make you more of an attractive prospect to would-be recruiters and employers.

That said, ensure that, whatever you choose to add either in this section or throughout your profile, they tick the below boxes:

Does it showcase your competence as a professional?

Does it communicate your value, with supporting evidence?

Does it help you stand out?

Walk The Walk And Talk The (Right) Talk

Equally important to your job-searching efforts is what you actually say and do on the platform, as this can often tell hirers and recruiters a lot about who you are and whether or not you are worth their attention, without even clicking on your profile.

The content you post, repost, share and take the time to comment on communicates how you want others to interact with you on the platform, whether you are aware of this or not.

Therefore, ensure that you have no track record of any ill or inappropriate communication on your profile and the content you interact with. Get rid of any comments that are distasteful, controversial, or aggressive in nature and keep your feed as clear of such content as possible. This is not to say that personality is unwelcome on LinkedIn but it should not be at the expense of your professional reputation and especially, your job-hunting prospects.

Instead, focus on sharing content that showcases and demonstrates your commitment to professionalism, growth and value in your area of expertise. This will tell anyone who sees you on the platform through your interactions that you are a communicator who likes to stay on top of their game and has a finger on the pulse of the industry and specialism.

Do you share (and comment on) 3rd party news relevant to your practice area? Do you champion awards or events linked to your current company, or the wider industry? If so – it’s always worth glancing at your own feed from time to time to sense-check how those looking at your profile see your activity and how you interact with your own professional network.

Similarly, if you list networking or relationship-building as a skill, but your feed is like a ghost town – there is also a disconnect, so will need amending where necessary.

It’s Not (Just) What You Know…

Following on from this point, capitalise on endorsements from colleagues and clients as these can be significant green ticks to employers and recruiters. Social proof remains a great influencer in people’s decision to ‘buy’ or in this case, get in touch to find out more information and whether online or otherwise, should not be dismissed as a waste of space to include in your profile.

Any recommendations or endorsements you have acquired, you should be adding regularly and if you don’t have any, don’t be afraid to ask. You will be surprised how willing people can be to give you a recommendation (especially if you offer to give one back in return).

Finally,

The key to building a standout LinkedIn profile starts with all of the above but it certainly doesn’t stop there. Your reputation is only as good as the amount of investment you put into maintaining it, and this applies on LinkedIn just as much as it does in real life, so establish a routine that helps you stay on top of your online presence and keeps your status up to date.

In today’s dynamic professional landscape, maintaining an up-to-date LinkedIn profile is not just a formality; it’s a strategic necessity. Your LinkedIn presence serves as a digital representation of your career journey, skills, and aspirations. It’s often the first impression you make on potential employers, recruiters, clients, and collaborators. By keeping your profile current, you signal to others that you’re actively engaged in your field, open to new opportunities, and committed to professional growth.

Furthermore, a well-maintained LinkedIn profile can enhance your visibility, credibility, and networking capabilities, ultimately opening doors to unexpected opportunities and fostering meaningful connections.

So, whether you’re actively job hunting or content in your current role, investing time in curating your LinkedIn profile is a proactive step towards shaping your professional narrative and advancing your career journey.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are building your existing team or looking for your next career move, we can help. And, if you are currently employed, you can be assured of complete confidentiality, professionalism, and honesty throughout the process – as standard.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

A strong brand isn’t just something a growing company needs to build.

In today’s constantly connected world, personal branding is growing increasingly important, as the recruitment process evolves. Around 70% of employers screen candidates by checking their social media presence. What’s more, countless hiring managers and recruitment agencies will assess your online presence before providing a job offer.

Cultivating a successful personal brand is how you ensure you’re sending the right impression to future employers and recruitment agencies.

Used correctly, your brand will augment your CV, cover letter, and job applications, to demonstrate why you’re the perfect legal professional for your ideal role.

The question is, how do you build a great personal brand?

Step 1: Identify your Branding Goals

First, it’s important to determine what you want to achieve with your personal brand. A good personal brand should define who you are to the world, highlighting your unique combination of values, skills, and experiences. How you present and edit your personal brand will determine how potential employers perceive you.

With this in mind, ask yourself what kind of image you want to create. Think about:

• Values: What kind of unique values, strengths and perspectives can you bring to the legal industry? How would an employer identify you as a perfect fit for their company culture?
• Skills: What are your technical skills and what kind of experience do you have putting them to the test? Do you have any certifications or accreditation?
• Personality: What kind of person do you want people to see you as? Are you detail-oriented, creative, passionate, or supportive?

A good way to define the kind of brand you’ll need to build is to look at the kind of personality traits, skills, and values mentioned in job descriptions for the kind of role you want to earn.

Step 2: Audit your Existing Narrative

Once you know what you want your personal brand to look like, it’s worth looking at the impression you’re already giving in the legal space. In today’s digitally-connected world, virtually every employee will already have a personal brand.

You can get a good idea of the perception you’re building by examining your social media pages, and asking yourself what kind of impression you give when sharing content online. It’s also worth looking at the connections you have to other people in your industry, and how your associations might help people to understand who you are.

Check everything from your LinkedIn page to your online portfolio to make sure you’re making the right impression. If you’re not, work on removing anything which goes against the personal brand you’re trying to build, even if this means making some social channels “private”.

Step 3: Create Your Personal Pitch

A good view of your existing reputation, and the personal brand you want to create should help you to make a start on your personal pitch. This is essentially the “elevator pitch” you give to sell yourself to colleagues, employers, and hiring professionals.

Your personal pitch should outline your specific value in the legal space, and what you have to offer in a quick and concise way. It should consider both your past experiences, and the future you’re aiming for.

For instance, if you’ve spent years as a Legal Cashier, but you want to become a Paralegal, you can show people how your experience in the cashier sector helped you to develop the people skills you need to connect with prospects and supporting solicitors.

Once you have your personal pitch, you can also use it to guide the content you share online, and the way you present yourself to others. For instance, every time you’re going to post something on LinkedIn, ask yourself, “Would the person I’m pitching to others also share this?”.

Step 4: Develop Your Presence and Network

Your personal pitch, and the view of the kind of impression you want to send in the legal space will help you to think about where you can develop your existing online presence and identity. Ask yourself whether you’re already active on all the forums and platforms where an employer might look for you, including on industry forums and social media sites.

Look at how active you are on these platforms too. Sharing content regularly will help you to strengthen your position as a thought leader and demonstrate your unique personality.

While you’re working on your digital presence, think about how you can also expand your network. Sharing content should help you to attract the attention of some other leaders in your space, but don’t be afraid to reach out over social media and connect with people too.

A strong network helps to give credibility to the brand you’re building, and it could open the door to new opportunities.

Step 5: Work on Increasing your Value

A personal brand isn’t something you should create once and then never look at again. Like you, your personal brand is a dynamic, evolving thing. You’ll need to make sure you’re constantly working on ways to demonstrate your value through the image you create.

To strengthen the impact of your personal brand:

• Commit to constant learning: Work on regularly developing your knowledge in the legal space and expanding your skills to make yourself more appealing to employers.
• Share content regularly: Build your social presence by regularly sharing content, connecting with others, and expanding your network.
• Work with the professionals: Speak to a specialist legal recruitment agency, like Clayton Legal about the kind of things the employers in your space are looking for, and build your brand based on the information you get.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

Whether you are looking for your next career move, or your next hire as a business owner of HR professional – we can help. Call us on 01772 259 121.

Did you know that Leonardo Da Vinci, in 1482, wrote the first ‘official’ CV? It was addressed to the Duke of Milan in the hope of gaining a specific painting ‘gig’. 

Da Vinci was well known for his intelligence and consequently focused the content of his CV on the project in question. He highlighted his prowess and results in using certain painting techniques he knew the Duke required for the painting in his ‘CV’. 

Fact: Tailoring your CV to the role in question has always been critical. 

I am sure Leonardo would have been astounded to discover that this humble communication piece would continue to be the start of the recruitment process over five hundred and forty years later. 

Though candidates are taking to TikTok and other social channels to promote their personal brand, a CV continues to be the first communication piece your legal hiring manager requests from the team here at Clayton Recruitment. 

So, what are the key elements you need to consider as you craft your CV to stand out to the business you want to work for? 

After over twenty years of reading good, average, and downright diabolical CVs, we have a few suggestions to create a CV that profiles you as the perfect candidate to take to interview. 

Let’s start with the basics hiring managers look for on the first skim through. 

CV Basics 

Before diving into specific content and structure, let’s confirm some CV basics. This is the initial document your new employer will see alongside a cover letter should you choose to use one; more about that in another post. 

It does not need to be more than a couple of pages long; brevity and getting to the point are key. Your hiring manager will explore more about you and your experience related to your CV in the interview. Remember to ask your recruitment consultant for help on this. 

Ensure your full current contact details are visible and correct; name in bold at the top of your CV, followed by your full address, email and mobile phone number. 

It is common for candidates to find their old CV on a hard drive and use this without checking that the details and phone numbers are still accurate. There isn’t a requirement for a photograph in the UK, nor should you add your date of birth or marital status. When it comes to pronouns, she/her, he/him, the decision is yours.  

If you have a disability, it is not necessary to add this though it can be helpful for both your recruitment consultant and hiring manager to know when they are setting up an interview. 

Create a new email address purely for job hunting. There is nothing worse than an overflowing personal inbox where email communication gets lost, and you end up missing vital emails from your recruitment consultant.  

Though your name may be taken on Gmail or Outlook.com, adding private or personal or a number to your name should work.  

For example, Angelasmithprivate@gmail.com looks professional and is easy for a recruitment consultant to remember. Avoid adding your birth year, for instance, AngelaSmith1977, as this could set up age bias. If you were born on the 27th of the month, AngelaSmith27 would be fine. 

This leads to formatting, fonts, and grammar. The more challenging something is to read, the less people concentrate, and key convincers about you and your ability to excel in the role you add to your CV can get missed. 

Use a professional font, nothing less than 10 point and avoid any non-professional style; you are applying to a buiness. It is easy to think that standing out in this way is a good idea. It isn’t -leave that to the answers you give in the interview. 

Have clear headings for sections, use spacing and bullet points and keep a consistent formatting theme in the body of your CV. 

Read through your CV to check for context and content and that it reads well. Typos, spelling, and grammar can trip up the best of us, so treble check everything and get a friend or significant other to read over what you have written. 

CV Content 

As Da Vinci worked out, tailoring your CV to the job you are applying for is critical, which you can do throughout each section I have highlighted below. 

As a start, add a personal statement. This is a concise summary of four or five lines that summarises you, your work history, and your main achievements. 

Your Personal Statement  

Be specific in your work title; for example and avoid jargon. In many professions, years of experience post qualification are critical to add here. Refer to any main achievements, and where possible, make these relevant to the job description as you now start to tailor the CV for the role in question.  

Finally, give a couple of examples of what you can bring to the role. 

Work Experience 

When it comes to work experience, list your current position first and then work backwards. Add the title of the role, the business in question, how long you were there and your main responsibilities. Then list the key results you delivered and align these to the job description. Talk to your recruitment consultant, who will be able to help you pull out what the firm in question is looking for. 

Highlight Work Gaps 

As you add the list of roles and businesses where you have worked, highlight any gaps you have had and why.  

Be transparent; the world is a very different place to what it was, and taking time off to look after our own mental health or family members, new and old, happens. Hiring managers in the working world, as you might expect, are naturally predisposed to look for detail, and if they can’t identify what you were doing between 2011 and 2012, they will be left wondering what other details are missing.  

I am sure you can answer the question well in an interview, but remember this is a screening stage where the hiring manager will likely read your CV in isolation. 

Education and Qualifications 

When it comes to education and qualifications, use a similar format with the most recent qualification first. State the type, result, the dates and the university or college. A brief summary of the areas or specialisms you studied will be relevant here, as would any memberships you are a part of. 

Relevant Skills 

When it comes to skills, list anything relevant to the role here. This might be your new business development skills, a specific software package you can use or languages if they are relevant to the role, geography and the population the business serves. 

Interests and Activities 

If you are involved in activities that relate to your role and profile you as a team player or potential leader, then, of course, add that here. 

Summary 

When it comes to writing a CV, the devil is in the detail, and this is where the help of your recruitment consultant is vital. 

We have shared a basic flow here, and it is up to you to fill in the gaps relevant to the specific role in question. 

If you are ready for your next legal move, check out a selection of our current vacancies here and then upload your current CV here. Our team are based across the UK, and you can find all the relevant phone numbers here.  

While social media can be an excellent way of promoting your individual brand and add a personal context to your CV, it also has the potential to significantly damage your online reputation and may hinder you in your search for your next role. There is no way of knowing what the long term implications of posting content online will be, a status or photo that may seem harmless at the time may discourage a future employer from taking you seriously, or considering you for the position at all.

Protect your online reputation

According to research conducted by cyber security experts Norton, millennials need to be more conscious about their digital footprint. More than a quarter of 18-34 year olds have no idea what appears when their name is searched online, and perhaps more worryingly 48% of hiring managers indicated that they chose not to take on an applicant after discovering something on their social platforms. Moreover social media is a standard used by recruiters to help them select appropriate candidates for interview. So how can you manage your online reputation, and ensure that it bolsters your CV, rather than hinders your job prospects?

Start by googling yourself. This is the first step that any recruiter or potential employer will take, so it’s important that you know what they’re likely to find. As the number of social media profiles we have steadily increases, so too does the amount of information potential employers are able to find out. So it’s important to check your privacy settings. While you may want to have more professional platforms such as LinkedIn and Twitter open to the public, it’s unlikely that you’ll want employers to be able to trawl through your personal photos on Facebook or Instagram.

What would a potential employer think?

It’s also worth considering the type of content you are posting on your profiles and the impression this might give to a future employer. It’s definitely not advisable to post potentially embarrassing photos on any of your public profiles, or to ignore unprofessional ones you might have been tagged in. In addition it’s worth bearing in mind how a rant about how awful your day at work has been might look to someone thinking about hiring you. Impulsive updates are also not a good idea – take Donald Trump for example, who has launched countless Twitter rants and now faces a serious backlash which is likely to hurt his campaign for the most powerful job in the world.

Social media can be great at demonstrating your personality, however in terms of advancing your career it’s important that you find the right balance between personal and professional updates. You might want to tweet pictures of the salad you had for lunch, but you might want to counter that with a link to a recent blog you have written, or write about a professional development course you went on recently. For every five updates you post, it’s recommended that at least one is directly related to your career or personal development, that way an employer only has to scroll through your most recent updates to know you are hardworking and committed to your role.

Finally, make a note of who you are regularly engaging with on Twitter, if you are retweeting or sharing friends’ updates it’s vital that you consider how these might reflect on you. Try to engage with industry professionals or get involved with live chats to show that you are actively engaging with relevant sector conversations.

Don’t let your reputation be tarnished through social media

Social media can be great for interacting with friends, however it can also be a professional minefield so ensure you always remain conscious about how a potential employer may view your online profile, and make sure your profiles and privacy settings are all in order before beginning to search for a new role.

For more tips from the Clayton Recruitment team click here. And if you’re looking for your next role we should be talking. Get in touch today or take a look at our vacancies here.

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