If you want to succeed in your career, cultivating a personal brand is paramount – whatever sector you’re working in.

An impressive personal brand doesn’t just signal to your manager and senior colleagues that you’re someone on the way up; the very process of working on your personal brand also makes you more self-aware, more knowledgeable, and more disciplined, making you a clear choice for promotion if that is the route you wish to take.

A recent article in Entrepreneur also states that a strong personal brand can do the heavy lifting when it comes to differentiating yourself, standing out in a crowded market or industry, and help with future professional growth by positioning you as an expert in your field.

Put simply, it can help to elevate your professional standing, gain trust and build a positive reputation within your own company and wider network, that will almost certainly support your long-term career ambitions. 

With this in mind, we’ve outlined the key strategies you need to be implementing when looking to build a successful personal brand as a working professional. 

Identify Your Strengths, Your Talents, & How You Can Use Them

 The first step is figuring out where your talents and strengths lie. Take the time to understand what sets you apart and focus on letting that shine through your personal brand. Do you have traits that make you particularly collaborative, inspirational or transformational? Furthermore, what particular special skills do you have that will be attractive to businesses when you become a leader? Do you have a large network? Are you particularly IT savvy, or are you good at digital strategy? Once you’ve established what your personal brand’s strengths are, you’ll need to match them with your company’s culture and business needs. When you have a clear idea of how your skills and style match the businesses’ goals, you can develop them further and work on your ‘pitch’ for promotion. In considering how you might best implement your talents, think about becoming ‘the person who helps.’ Certain people can influence the success of your promotion attempt—the most obvious being your direct manager. Consider how you can help that person in their role right now so that you are then perceived as an individual who really does add value.  

Additionally, consider how you can help others in your team, as these people may well be consulted when it’s promotion time, and the more friends you have ‘on your side,’ the better. 

Smarten Up Your Online Presence

Nothing will diminish your professional power as much as an unprofessional online presence. Those rowdy Facebook pictures need to be managed—either be exceedingly careful with your privacy settings, change your profile name to a nickname, or get rid of Facebook altogether.  

It can be useful to conduct an audit of your online presence by Googling yourself and doing damage control on anything that might be viewed as unprofessional by senior leaders at your company. 

Replace any unsuitable pictures with well-taken, professional headshots and update your LinkedIn profile, so it reflects your values, ambitions and how you’d like people to think about you. You could also join some relevant online groups that might prove professionally advantageous. Consider sharing your thoughts, passions and achievements on a website of your own, if you have something to say that builds your professional credibility. 

Make Time To Network

Spend as much time as you can networking with competent and respected professionals in your field; the more connections you build with relevant individuals, the more your reputation will grow. Not having confidence when it comes to networking – either face-to-face or virtually, is common – whatever profession you in. However, it is certainly a skill worth honing as the benefits far outweigh that initial feeling or awkwardness or anxiety. Being visible at events that are relevant to your sector or specialism or indeed mean something to you on a personal level all impact your personal brand and others perception of you (and what is important to you) – so do take advantage of opportunities that come your way.

Add Value To That Network

Whilst it may very much depend on your employer as to how comfortable they are with you posting on social media channels, using your knowledge and expertise in your particular sector to create useful content will further set you apart as a thought-leader. You may choose to write a blog, create a LinkedIn newsletter, or simply be an active ‘voice’ in online discussions on topics that interest you – in a professional sense of course.  It goes without saying that you want to be mindful of jumping of any particularly controversial topics. 

Digital agency owner, Lara Acosta, writing recently for Forbes talks candidly about the various strategies she employed to grow an engaged following of 55k individuals on LinkedIn, stating that contrary to popular belief, this doesn’t mean ‘oversharing’. Rather, look at the six main components of content marketing: inspire, entertain, educate, promote, empower and validate – and choose one or several of those, and stick to them.  This element of personal branding is very much focused on relationship building, being ‘seen’, adding value, and then being discovered by association – to benefit things like business development, or professional development impacting your career. 

Increase Your Value Through Continued Education

One of the most crucial things to remember about your personal brand is that it’s continually evolving. As new technology and trends evolve at an exponential speed it’s up to you to make sure that you’re staying ahead of the curve if you want to stand out in your professional career. 

A continued commitment to education and keeping up to date with the current trends will make sure that you’re always building a relevant personal brand. Part of your training might include soft skills development, like working on your teamwork or communication strategies. Other times, you’ll need to evaluate your technical skills and decide whether they’re starting to go out of date.  

A great way to make sure that you’re on track is to compare your CV to the job listings relevant to your interests. You’ll notice if specific requirements in those specs begin to change over time. 

Ongoing education will simultaneously keep your personal brand up-to-date and show both your current and potential employers that you’re committed to your career. An employee (or potential candidate) who is always on the lookout for upcoming and signing up to attend seminars and networking events will add significantly more value to his professional profile than someone who shows very little interest in actively developing their career. 

Ask Where You Need Development

Sometimes, there might be a behaviour or skill gap you exhibit that is barring your way to promotion, and yet you may not even be aware of it. For example, you might be brilliant at managing multiple projects as a business development manager for example, but lack the necessary interpersonal skills required to effectively interview, advise or negotiate with clients or other professionals to secure agreed objectives. 

Another consideration is that the leadership in your business might not even be aware that you want a promotion because you’ve never told them. Take an opportunity to sit down with them – perhaps at your next performance appraisal – and make your goals and ambitions clear. In stating your case, make sure that you ask them what they believe you could work on to achieve your goals. Be welcoming of any feedback – no matter how uncomfortable – and then start working on a plan to develop yourself (and your brand) accordingly. Your manager will also walk away from the meeting clear on your ambitions and will be able to advise you on the steps you’ll need to take to help you move towards your stated goals. 

The potential that lies in a well-built personal brand is immense and the only limits to it are really your own imagination and willingness to grow. We hope these strategies have given you some food for thought and perhaps set you on the right path toward achieving your career goals. 

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are building your existing team or looking for your next career move, we can help. And, if you are currently employed, you can be assured of complete confidentiality, professionalism, and honesty throughout the process – as standard.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

A strong brand isn’t just something a growing company needs to build.

In today’s constantly connected world, personal branding is growing increasingly important, as the recruitment process evolves. Around 70% of employers screen candidates by checking their social media presence. What’s more, countless hiring managers and recruitment agencies will assess your online presence before providing a job offer.

Cultivating a successful personal brand is how you ensure you’re sending the right impression to future employers and recruitment agencies.

Used correctly, your brand will augment your CV, cover letter, and job applications, to demonstrate why you’re the perfect legal professional for your ideal role.

The question is, how do you build a great personal brand?

Step 1: Identify your Branding Goals

First, it’s important to determine what you want to achieve with your personal brand. A good personal brand should define who you are to the world, highlighting your unique combination of values, skills, and experiences. How you present and edit your personal brand will determine how potential employers perceive you.

With this in mind, ask yourself what kind of image you want to create. Think about:

• Values: What kind of unique values, strengths and perspectives can you bring to the legal industry? How would an employer identify you as a perfect fit for their company culture?
• Skills: What are your technical skills and what kind of experience do you have putting them to the test? Do you have any certifications or accreditation?
• Personality: What kind of person do you want people to see you as? Are you detail-oriented, creative, passionate, or supportive?

A good way to define the kind of brand you’ll need to build is to look at the kind of personality traits, skills, and values mentioned in job descriptions for the kind of role you want to earn.

Step 2: Audit your Existing Narrative

Once you know what you want your personal brand to look like, it’s worth looking at the impression you’re already giving in the legal space. In today’s digitally-connected world, virtually every employee will already have a personal brand.

You can get a good idea of the perception you’re building by examining your social media pages, and asking yourself what kind of impression you give when sharing content online. It’s also worth looking at the connections you have to other people in your industry, and how your associations might help people to understand who you are.

Check everything from your LinkedIn page to your online portfolio to make sure you’re making the right impression. If you’re not, work on removing anything which goes against the personal brand you’re trying to build, even if this means making some social channels “private”.

Step 3: Create Your Personal Pitch

A good view of your existing reputation, and the personal brand you want to create should help you to make a start on your personal pitch. This is essentially the “elevator pitch” you give to sell yourself to colleagues, employers, and hiring professionals.

Your personal pitch should outline your specific value in the legal space, and what you have to offer in a quick and concise way. It should consider both your past experiences, and the future you’re aiming for.

For instance, if you’ve spent years as a Legal Cashier, but you want to become a Paralegal, you can show people how your experience in the cashier sector helped you to develop the people skills you need to connect with prospects and supporting solicitors.

Once you have your personal pitch, you can also use it to guide the content you share online, and the way you present yourself to others. For instance, every time you’re going to post something on LinkedIn, ask yourself, “Would the person I’m pitching to others also share this?”.

Step 4: Develop Your Presence and Network

Your personal pitch, and the view of the kind of impression you want to send in the legal space will help you to think about where you can develop your existing online presence and identity. Ask yourself whether you’re already active on all the forums and platforms where an employer might look for you, including on industry forums and social media sites.

Look at how active you are on these platforms too. Sharing content regularly will help you to strengthen your position as a thought leader and demonstrate your unique personality.

While you’re working on your digital presence, think about how you can also expand your network. Sharing content should help you to attract the attention of some other leaders in your space, but don’t be afraid to reach out over social media and connect with people too.

A strong network helps to give credibility to the brand you’re building, and it could open the door to new opportunities.

Step 5: Work on Increasing your Value

A personal brand isn’t something you should create once and then never look at again. Like you, your personal brand is a dynamic, evolving thing. You’ll need to make sure you’re constantly working on ways to demonstrate your value through the image you create.

To strengthen the impact of your personal brand:

• Commit to constant learning: Work on regularly developing your knowledge in the legal space and expanding your skills to make yourself more appealing to employers.
• Share content regularly: Build your social presence by regularly sharing content, connecting with others, and expanding your network.
• Work with the professionals: Speak to a specialist legal recruitment agency, like Clayton Legal about the kind of things the employers in your space are looking for, and build your brand based on the information you get.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

Whether you are looking for your next career move, or your next hire as a business owner of HR professional – we can help. Call us on 01772 259 121.

When it comes to selling your value to a recruitment company like Clayton Recruitment and the clients we work for, there are a few pivotal documents required to draw attention to yourself. 

The humble CV is one, followed quickly by your LinkedIn profile. 

As LinkedIn is the biggest social business network outside China, with 850 million members listed, it is more crucial than ever to leverage the opportunities your LinkedIn profile provides as a positioning tool for your career. 

Your LinkedIn profile has many positive attributes. Unless you share a name with a well-known person, it is highly likely that your profile, if created properly, will appear on the first page of Google. 

Even though your CV/Resume is a standard document that demonstrates your career journey, a LinkedIn profile can deliver even more insight about you as a potential recruit in an interactive and engaging style that a CV alone cannot achieve. 

In today’s post, I want to share why your profile is so important and the easy, quick wins to ensure your LinkedIn profile stands out from the crowd. 

Headlines and Pronouns

Your headline is often the first piece of text a recruiter or potential hiring manager will see, so make it count. Paraphrase what you do, and the good news is LinkedIn now allows 220 characters, including spaces. Here is an example of a headline that works.  

“Marketing Manager at IKEM Solutions building B2B business and brand growth across the North West” 

With D.E.I. being on most workplace agendas, LinkedIn now allows you to add your preferred pronouns on your profile. The use of pronouns will let hiring managers, colleagues or online connections know how to address you to prevent any misconceptions.  

A Professional Photo

LinkedIn produces numerous reports that demonstrate the power of imagery and media on your profile. Profiles with a professional photograph can get 14 times more profile views vs those with selfie style images or group pictures. 

Phone technology today means there is no excuse not to have a professional LinkedIn profile picture. Ask a colleague or friend to take a photograph with their smartphone in good lighting where you shoulders and face are visible to give an honest and accurate perception of who you are professionally. 

Head and shoulders are the best shots. Your face, preferably smiling in appropriate business attire, makes the best impact. Remember, recruitment consultants viewing your profile are imagining how you will fit into their client’s organisation, so this is an easy way to make an impact.  

How To Get In Contact

As a first start, do you have all your contact details visible?  

Make sure you have a mobile number and a Gmail/Hotmail address that is your most active and professional email account. Try to avoid the likes of 90sbaby@hotmail.com or something with your birth year in as this can indicate age bias subconsciously.  

A professional url demonstrates your attention to detail, for instance, LinkedIn.com/in/Andy Gold as opposed to LinkedIn.com/in/Andy-Gold-2671c567. 

It’s also important to include links to your blog where you share knowledge related to your sector which is a great feature a lot of LinkedIn users forget to utilise.  

Featured Section

Have you written papers or presented at an industry conference, or recorded any work-related videos?  

If the answer is yes, add them here, and this will certainly make you stand out from the crowd and gives recruiters or potential businesses the chance to see more of what you can do rather than just reading it on a CV. 

Your About Section

Please do not add only your essential skills or paste sections from your CV into your summary section. Use it to catch people’s attention as you share relevant information about who you are and your skills and abilities; you have 2000 characters, so make them count. 

In this section, talk about the value you will add to an organisation alongside your skillset. Be different and stand out by explaining how you might help a potential new employer solve their problems while being genuine and authentic. 

Our experience as recruiters is this attracts our attention, plus it makes it easier for us to ‘sell’ the fact you are a ‘must see’ candidate for our client and pick out your best attributes towards their needs. 

Here are some examples from LinkedIn themselves as to what they see as great profile summaries. 

Add to Profile and Open To

On the right-hand side of your profile, you will see a button that says ‘add to profile’. When you click this, it reveals all the additional sections you can add to your profile.  

From featured items to licenses and certifications, and courses and recommendations the list is endless to really boost your profile against your competitors.  

If you are open to work and currently not employed, you can add this to your profile picture by clicking the relevant button. This lets recruiters know instantly without even clicking on your profile that you are a potential candidate for their client and therefor you are most likely to be seen.  

In the ‘add your profile’ section under background, share details of all your work experience that will communicate your capability. Then list all your education and volunteer activities. Today, organisations have an active CSR programme that they love to promote to new starters; therefore, this area is essential to share too should you have experience in those departments. 

Under accomplishments, you can list publications, certifications, patents, courses, projects, honours and awards, test scores, languages and how you are involved with communities that are important to you. 

This makes it easy for a recruitment organisation to identify your skills and expertise as a potential match for their client. 

The big question is, does your profile: 

• Help your standout? 
• Communicate your value, including providing supporting evidence? 
• List your work achievements? 

Share Useful Content

Depending on your current organisation and their social presence, you can share and like content until your heart is content. This unconsciously communicates to everyone how connected you are and what is important to you. When someone arrives on your profile, it is one of the first sections they can see. 

You can now share an article or even upload a compelling image or create a video on your LinkedIn profile. All of which enable you to communicate your personal brand and show recruiters areas of your work you are particularly interested in the most. 

List The Skills You Know Are Important in Your Industry

When it comes to skills, you can add up to 50, which could help you stand out to a recruitment consultant and your future employer. You don’t have to add all of them as only your top ten will be profiled, so make these the most important. 

The UK is in the grip of a skills shortage. Therefore, if you know you have in-demand skills, communicate them on your profile wherever you can. You would be surprised that this is an area often forgotten by even the best of candidates. 

Endorsements and Recommendations

We all now live and work in the review society. Social proof is a significant influencer in our current community. Who has not viewed Trip Advisor before booking a restaurant or holiday with their significant other? It is the same in the business world. 

Therefore, collecting recommendations and endorsements is crucial for your career. If you have not got any, ask for them from your contacts. All too often, people are shy about asking for validations of their work. The good news, which might surprise you, is that many people are more than willing to give you a recommendation as long as you offer to give one back in return. 

Finally, Complete Your Profile in Full

A question for you? Are you using all the features we have mentioned? 

Do you have a presentation or video on your summary? Have you got a link to a paper you have written? 

It is interesting the impression people get from reading a full LinkedIn profile. It sends a message to recruitment companies that you are a person with attention to detail and take their career and work-life seriously – a great candidate for their clients.  

Did you know that Leonardo Da Vinci, in 1482, wrote the first ‘official’ CV? It was addressed to the Duke of Milan in the hope of gaining a specific painting ‘gig’. 

Da Vinci was well known for his intelligence and consequently focused the content of his CV on the project in question. He highlighted his prowess and results in using certain painting techniques he knew the Duke required for the painting in his ‘CV’. 

Fact: Tailoring your CV to the role in question has always been critical. 

I am sure Leonardo would have been astounded to discover that this humble communication piece would continue to be the start of the recruitment process over five hundred and forty years later. 

Though candidates are taking to TikTok and other social channels to promote their personal brand, a CV continues to be the first communication piece your legal hiring manager requests from the team here at Clayton Recruitment. 

So, what are the key elements you need to consider as you craft your CV to stand out to the business you want to work for? 

After over twenty years of reading good, average, and downright diabolical CVs, we have a few suggestions to create a CV that profiles you as the perfect candidate to take to interview. 

Let’s start with the basics hiring managers look for on the first skim through. 

CV Basics 

Before diving into specific content and structure, let’s confirm some CV basics. This is the initial document your new employer will see alongside a cover letter should you choose to use one; more about that in another post. 

It does not need to be more than a couple of pages long; brevity and getting to the point are key. Your hiring manager will explore more about you and your experience related to your CV in the interview. Remember to ask your recruitment consultant for help on this. 

Ensure your full current contact details are visible and correct; name in bold at the top of your CV, followed by your full address, email and mobile phone number. 

It is common for candidates to find their old CV on a hard drive and use this without checking that the details and phone numbers are still accurate. There isn’t a requirement for a photograph in the UK, nor should you add your date of birth or marital status. When it comes to pronouns, she/her, he/him, the decision is yours.  

If you have a disability, it is not necessary to add this though it can be helpful for both your recruitment consultant and hiring manager to know when they are setting up an interview. 

Create a new email address purely for job hunting. There is nothing worse than an overflowing personal inbox where email communication gets lost, and you end up missing vital emails from your recruitment consultant.  

Though your name may be taken on Gmail or Outlook.com, adding private or personal or a number to your name should work.  

For example, Angelasmithprivate@gmail.com looks professional and is easy for a recruitment consultant to remember. Avoid adding your birth year, for instance, AngelaSmith1977, as this could set up age bias. If you were born on the 27th of the month, AngelaSmith27 would be fine. 

This leads to formatting, fonts, and grammar. The more challenging something is to read, the less people concentrate, and key convincers about you and your ability to excel in the role you add to your CV can get missed. 

Use a professional font, nothing less than 10 point and avoid any non-professional style; you are applying to a buiness. It is easy to think that standing out in this way is a good idea. It isn’t -leave that to the answers you give in the interview. 

Have clear headings for sections, use spacing and bullet points and keep a consistent formatting theme in the body of your CV. 

Read through your CV to check for context and content and that it reads well. Typos, spelling, and grammar can trip up the best of us, so treble check everything and get a friend or significant other to read over what you have written. 

CV Content 

As Da Vinci worked out, tailoring your CV to the job you are applying for is critical, which you can do throughout each section I have highlighted below. 

As a start, add a personal statement. This is a concise summary of four or five lines that summarises you, your work history, and your main achievements. 

Your Personal Statement  

Be specific in your work title; for example and avoid jargon. In many professions, years of experience post qualification are critical to add here. Refer to any main achievements, and where possible, make these relevant to the job description as you now start to tailor the CV for the role in question.  

Finally, give a couple of examples of what you can bring to the role. 

Work Experience 

When it comes to work experience, list your current position first and then work backwards. Add the title of the role, the business in question, how long you were there and your main responsibilities. Then list the key results you delivered and align these to the job description. Talk to your recruitment consultant, who will be able to help you pull out what the firm in question is looking for. 

Highlight Work Gaps 

As you add the list of roles and businesses where you have worked, highlight any gaps you have had and why.  

Be transparent; the world is a very different place to what it was, and taking time off to look after our own mental health or family members, new and old, happens. Hiring managers in the working world, as you might expect, are naturally predisposed to look for detail, and if they can’t identify what you were doing between 2011 and 2012, they will be left wondering what other details are missing.  

I am sure you can answer the question well in an interview, but remember this is a screening stage where the hiring manager will likely read your CV in isolation. 

Education and Qualifications 

When it comes to education and qualifications, use a similar format with the most recent qualification first. State the type, result, the dates and the university or college. A brief summary of the areas or specialisms you studied will be relevant here, as would any memberships you are a part of. 

Relevant Skills 

When it comes to skills, list anything relevant to the role here. This might be your new business development skills, a specific software package you can use or languages if they are relevant to the role, geography and the population the business serves. 

Interests and Activities 

If you are involved in activities that relate to your role and profile you as a team player or potential leader, then, of course, add that here. 

Summary 

When it comes to writing a CV, the devil is in the detail, and this is where the help of your recruitment consultant is vital. 

We have shared a basic flow here, and it is up to you to fill in the gaps relevant to the specific role in question. 

If you are ready for your next legal move, check out a selection of our current vacancies here and then upload your current CV here. Our team are based across the UK, and you can find all the relevant phone numbers here.  

While social media can be an excellent way of promoting your individual brand and add a personal context to your CV, it also has the potential to significantly damage your online reputation and may hinder you in your search for your next role. There is no way of knowing what the long term implications of posting content online will be, a status or photo that may seem harmless at the time may discourage a future employer from taking you seriously, or considering you for the position at all.

Protect your online reputation

According to research conducted by cyber security experts Norton, millennials need to be more conscious about their digital footprint. More than a quarter of 18-34 year olds have no idea what appears when their name is searched online, and perhaps more worryingly 48% of hiring managers indicated that they chose not to take on an applicant after discovering something on their social platforms. Moreover social media is a standard used by recruiters to help them select appropriate candidates for interview. So how can you manage your online reputation, and ensure that it bolsters your CV, rather than hinders your job prospects?

Start by googling yourself. This is the first step that any recruiter or potential employer will take, so it’s important that you know what they’re likely to find. As the number of social media profiles we have steadily increases, so too does the amount of information potential employers are able to find out. So it’s important to check your privacy settings. While you may want to have more professional platforms such as LinkedIn and Twitter open to the public, it’s unlikely that you’ll want employers to be able to trawl through your personal photos on Facebook or Instagram.

What would a potential employer think?

It’s also worth considering the type of content you are posting on your profiles and the impression this might give to a future employer. It’s definitely not advisable to post potentially embarrassing photos on any of your public profiles, or to ignore unprofessional ones you might have been tagged in. In addition it’s worth bearing in mind how a rant about how awful your day at work has been might look to someone thinking about hiring you. Impulsive updates are also not a good idea – take Donald Trump for example, who has launched countless Twitter rants and now faces a serious backlash which is likely to hurt his campaign for the most powerful job in the world.

Social media can be great at demonstrating your personality, however in terms of advancing your career it’s important that you find the right balance between personal and professional updates. You might want to tweet pictures of the salad you had for lunch, but you might want to counter that with a link to a recent blog you have written, or write about a professional development course you went on recently. For every five updates you post, it’s recommended that at least one is directly related to your career or personal development, that way an employer only has to scroll through your most recent updates to know you are hardworking and committed to your role.

Finally, make a note of who you are regularly engaging with on Twitter, if you are retweeting or sharing friends’ updates it’s vital that you consider how these might reflect on you. Try to engage with industry professionals or get involved with live chats to show that you are actively engaging with relevant sector conversations.

Don’t let your reputation be tarnished through social media

Social media can be great for interacting with friends, however it can also be a professional minefield so ensure you always remain conscious about how a potential employer may view your online profile, and make sure your profiles and privacy settings are all in order before beginning to search for a new role.

For more tips from the Clayton Recruitment team click here. And if you’re looking for your next role we should be talking. Get in touch today or take a look at our vacancies here.

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