When it comes to selling your value to recruiters and hirers alike, there is always some due diligence and preparation needed in order to ensure your digital profile is up to date and really sells the value you will offer to a new employer.

Getting your CV up to date and reviewed is the most obvious first step as this humble document is still the main catalyst to displaying and demonstrating your skills and experience.

However your LinkedIn profile is often seen as the digital version of your CV and more often than not, will be viewed in parallel with any documents you send directly in the application for a new role. Ignoring this as a marketing channel to ‘sell’ you and your suitability is a mistake some jobseekers make – but the truth is, it should be given the same care and attention as your physical CV, if not more.

As the world’s biggest professional platform with over a billion users currently registered, LinkedIn is the place to broadcast your value as a professional and if utilised properly, can convey this in the most interactive and engaging of ways  ways that a CV alone can never achieve. The benefits it can provide and the edge it gives candidates willing to invest in maximising its potential are numerous and at times, it can be the only thing one actually needs to get a foot through the door of prospective hirers, particularly if you aren’t actively looking for a new opportunity, but would be open to speculative conversations about what’s out there.

Here we look at why a polished LinkedIn profile is indispensable to your job search in the modern age and the quick, easy wins you can amass using a well-crafted profile to help earn – and cement – a place in a hirer’s shortlist.

Headlines And Pronouns

When talking about selling yourself, fewer things make more of a difference in your efforts than a strong first impression. As the first piece of text a recruiter or potential hiring manager will see and the second thing that will tell them about who you are, your headline is what will give the first impression of your skills, credentials and suitability for a role, and you have no more than 220 characters to make it count.

It might be tempting to go with a simple “ Executive at X Company” but to hiring companies this is of little – if any – value. Rather, it is best, according to Mimax Senior Talent Partner Margaret Buj, to go with one of the below formats. You can choose any of the 3, depending on your PQE level, experience and skills but you’ll notice that each one concisely showcases your value in some way to prospective employers. This is because the key to writing a headline that captures attention, whatever the structure used is to succinctly paraphrase what you do and what you bring to the table.

Role & Specific achievement, e.g. Solicitor at BLM.  X (significant) deals closed/X high-profile cases won.

Role & Years of Experience in practice area(s) and region, e.g. Solicitor at BLM. 5+ years of experience in dealing with insurance litigation, housing disrepairs and property damage in Liverpool.

Role & what your expertise is, e.g. Senior Manager at BLM. Business Ethics & Management, London.

You can also add a few other things that make it easier for hirers to identify you in your headline, such as pronouns. The use of pronouns lets hiring managers, colleagues or online connections know how to address you and avoid any misconceptions.

Fix Up – Look Sharp

We live in an era where by and large, seeing is believing, and it is well-documented how influential imagery and media can be in any context, let alone when you want your profile to be viewed by potential hirers.

As such, a profile photo is more of a necessity than a luxury to your job searching efforts should you be looking to remain as visible as possible to prospective employers. As it is right at the introduction section of your profile, it is very likely the first thing people will see immediately after they land on your page and whether consciously or subconsciously, the first thing with which you will be assessed both as an individual and a professional.

Now, to some this is seen as a potential hurdle to their job-searching efforts, as a photo can be a source of discrimination, considering it can also display ethnicity, age, gender, religion and more. While it is an unfortunate reality that certain individuals, hirers included, can write off a potential candidate with unconscious bias, it still serves you well to include a well-taken photo in your profile. There are a few reasons for this:

Firstly, from a purely technical standpoint, profiles without a photo on LinkedIn are categorised by the algorithm as incomplete and are therefore less likely to show up in the search results to hirers and/or recruiters looking for profiles similar to yours.

They also appear inauthentic, as profiles usually tagged as fake are those assumed to be the ones without a photo to showcase proof of identity.

A photoless profile can also lead to a perceived lack of professionalism or ability to utilise LinkedIn, as to many hiring managers, it can be inexcusable to not have one considering the level of technology candidates have at their disposal to get one of good quality.

On that note, it is only photos of such standard that will be deemed acceptable and not just any photo will do, so deliberate effort must be taken to ensure a photo that showcases a good blend of professionalism and personality is used. Remember that your photo is what will most strongly be associated with your professional image and reputation, and what you carry everywhere with you, whether on LinkedIn, another platform or in real life. If your photo is taken on an evening out with friends from several years ago, then it is absolutely right to review and replace with something that illustrates who you are on a professional platform.

Are You Easy To Contact?

If your profile has garnered the attention of a recruiter or hiring manager, and boxes are being ticked on potential suitability for a role, the next step is to make direct contact.

The quickest way to kill your chances of being selected however is a failure to include basic contact details like a phone number and an (appropriate) email address – something a surprising number of candidates still fail to check.

Make sure these are all present and clearly visible in your profile, and that the email address provided is as professional and easy to read as can be. Avoid the likes of informal addresses like tenerifedan69@gmail.com or something indicating personal information as this can trigger subconscious biases. Ensure that this sense of professionalism is reflected in other details present in your profile such as your LinkedIn URL and any possible links to portfolios or achievements and keep them short, clean and easy to access.

If you wish to add anything you have written such as white papers written papers or links to any recorded work done at conferences or events, then you can include them in your featured section. Regardless of where you add them though, make sure these are present in your profile if possible, as they give recruiters a chance to see more of what you can dover and above generic job descriptions and your ‘About’ section.

Your About Section

Contrary to what some may think, this is not a simple regurgitation of what skills and credentials you’ve got on your CV. It is your opportunity to buttress your case for your suitability and is what people will be next interested in if your headline catches their eye.

Think of it as an extension of this part of your profile – if your headline sparks the interest then your About section will do the heavy lifting when it comes to converting that interest to action. Therefore, make the best use of the 2000 characters you are given in this section to write relevant, useful information that sells your skillset and any successes you have seen (that is attractive to potential employers).

Some examples of ‘what good looks like’ from LinkedIn themselves can be found HERE which may give you an idea of how to give yours an upgrade.

Putting Your Best Foot Forward

Underneath your photo and headline you will see buttons that allow you ‘add profile section’ or add a frame to your profile picture. Both can be useful in providing more information on your job-seeking status, as well as adding more depth and insight to your personal profile and achievements.

The ‘open to’ button will give you three options, but as a jobseeker the one to select is ‘open to work’. If you are currently not employed this is one of the easiest ways to let recruiters and hiring managers know you are a potential candidate without even clicking on your profile. Failure to have to take this step can actually keep you out of an employer’s shortlist, as it may lead them to assume you are not open to any potential opportunities. However it goes without saying that caution should be taken if you are currently employed and your current employer is not aware of you looking for a new role.

In the ‘add profile section’ you can add core information (education, skills), recommended (certifications, courses, links to white papers or presentations you’ve delivered), and additional (pro bono work, languages spoken, test results and more).

Whichever section you choose to enhance, we recommend that you write this first person to avoid sounding pretentious, and to give readers a little flavour of your personality. Do you volunteer? Can you speak Russian? No one wants to hire a robot, and these added extras can help to make you more of an attractive prospect to would-be recruiters and employers.

That said, ensure that, whatever you choose to add either in this section or throughout your profile, they tick the below boxes:

Does it showcase your competence as a professional?

Does it communicate your value, with supporting evidence?

Does it help you stand out?

Walk The Walk And Talk The (Right) Talk

Equally important to your job-searching efforts is what you actually say and do on the platform, as this can often tell hirers and recruiters a lot about who you are and whether or not you are worth their attention, without even clicking on your profile.

The content you post, repost, share and take the time to comment on communicates how you want others to interact with you on the platform, whether you are aware of this or not.

Therefore, ensure that you have no track record of any ill or inappropriate communication on your profile and the content you interact with. Get rid of any comments that are distasteful, controversial, or aggressive in nature and keep your feed as clear of such content as possible. This is not to say that personality is unwelcome on LinkedIn but it should not be at the expense of your professional reputation and especially, your job-hunting prospects.

Instead, focus on sharing content that showcases and demonstrates your commitment to professionalism, growth and value in your area of expertise. This will tell anyone who sees you on the platform through your interactions that you are a communicator who likes to stay on top of their game and has a finger on the pulse of the industry and specialism.

Do you share (and comment on) 3rd party news relevant to your practice area? Do you champion awards or events linked to your current company, or the wider industry? If so – it’s always worth glancing at your own feed from time to time to sense-check how those looking at your profile see your activity and how you interact with your own professional network.

Similarly, if you list networking or relationship-building as a skill, but your feed is like a ghost town – there is also a disconnect, so will need amending where necessary.

It’s Not (Just) What You Know…

Following on from this point, capitalise on endorsements from colleagues and clients as these can be significant green ticks to employers and recruiters. Social proof remains a great influencer in people’s decision to ‘buy’ or in this case, get in touch to find out more information and whether online or otherwise, should not be dismissed as a waste of space to include in your profile.

Any recommendations or endorsements you have acquired, you should be adding regularly and if you don’t have any, don’t be afraid to ask. You will be surprised how willing people can be to give you a recommendation (especially if you offer to give one back in return).

Finally,

The key to building a standout LinkedIn profile starts with all of the above but it certainly doesn’t stop there. Your reputation is only as good as the amount of investment you put into maintaining it, and this applies on LinkedIn just as much as it does in real life, so establish a routine that helps you stay on top of your online presence and keeps your status up to date.

In today’s dynamic professional landscape, maintaining an up-to-date LinkedIn profile is not just a formality; it’s a strategic necessity. Your LinkedIn presence serves as a digital representation of your career journey, skills, and aspirations. It’s often the first impression you make on potential employers, recruiters, clients, and collaborators. By keeping your profile current, you signal to others that you’re actively engaged in your field, open to new opportunities, and committed to professional growth.

Furthermore, a well-maintained LinkedIn profile can enhance your visibility, credibility, and networking capabilities, ultimately opening doors to unexpected opportunities and fostering meaningful connections.

So, whether you’re actively job hunting or content in your current role, investing time in curating your LinkedIn profile is a proactive step towards shaping your professional narrative and advancing your career journey.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are building your existing team or looking for your next career move, we can help. And, if you are currently employed, you can be assured of complete confidentiality, professionalism, and honesty throughout the process – as standard.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

Networking doesn’t necessarily come easy to everyone, and sometimes even the thought of it can be met with apprehension or worse, sheer anxiety when placed in a situation that can be emotionally or mentally draining. 

That being said, investing time to hone your skills will pay dividends in the long run, not only helping you to expand your customer base but also providing opportunities for mentorship, career growth, and collaboration.  

As an essential skill, networking has huge potential to open up new opportunities for aspiring professionals across a number of sectors, and play a major part in their career success. And, whilst it’s a given that not everyone is comfortable networking, those in customer or business development-type roles will certainly benefit from being at least competent in this area. Yes…you might be worried about what to say, or how to introduce yourself to new people, especially if you’re surrounded by reputable professionals, but, in reality, it’s relatively easy to become a pro with a little bit of extra practice.

Here are some key tips to keep in mind. 

Seek Guidance from a Fellow Professional  

Consider who you know to be an impressive networker and could provide you with some helpful advice on how to approach it to form professional bonds. This could be a family member or friend, colleague or even someone from your time at university or college. At the very least, they are likely to let you bounce some ideas off them which will enable you to sharpen and hone your skills. 

Be Proactive

Waiting for networking opportunities to come your way won’t yield significant results – you need to be proactive. Take the initiative to attend and relevant industry events, seminars, conferences, and sector-specific get-togethers. Through your employment, you may be invited to join more formal professional networking events. However, do seek out other associations that can equally provide fantastic opportunities to widen the net in your professional network. A well-known organisation that attracts businesses from many sectors is the British Chambers of Commerce and whose whole premise is built on the value of professional networking. Being an active member of such platforms and associations will undoubtedly give you a great foundation and springboard to networking in usually informal settings, yet still add a huge amount of value to those starting out and progressing in their career.

Always Come Prepared

Perhaps an old-school networking method, but still an effective one, having a business card on hand can be extremely useful when actively networking with other professionals, and even more so in the non-professional conversations you have on a daily basis that could give rise to networking opportunities. When they come your way, you want to have a way of capitalising on them – and this leads to an even more important factor in networking – having an ‘always on’ mindset is crucial if you want to do this as effectively as possible. While you don’t need to shoehorn your career passion into every interaction, looking at networking this way can help you improve your social skills in these ‘lower-risk’ situations and build confidence for the bigger conversations you might have with employers or reputable professionals down the line.

When it comes to preparation in the more conventional sense, a set of simple but clear pointers is your best friend, no matter the size or type of network event you are attending. As these events are ultimately about getting you in front of, and eventually front of mind of other like-minded legal professionals, it is essential that on the day you are confident in your ability to navigate the most common social scenarios you find yourself in. 

Set Realistic Targets

This starts with going in with realistic expectations about your interactions at the event. Under no circumstance should you be expecting yourself to speak to the majority of people at any event, whether that be an event of 50 or 500. Consider your reasons for being there in the first place. Are you looking for new commercial opportunities or are you perhaps lining up your potential next employer? This will help you narrow down the scope of your search for individuals to speak with to a select few targets, and make planning for those conversations far easier and consequently more productive.

Your next step should then be to ensure you have a few pointers in mind about said conversations, how to begin them and keep them going. A simple but firm handshake and a brief introduction of yourself, your work and what you wish to speak about, before asking them about theirs, should be enough. Avoid kicking things off by firing questions at them as it disregards the other person’s involvement in the conversation and is a quick way to get them uncomfortable with talking about themselves to you.

Prepare Your Pitch

One of the most important parts of networking is your initial pitch – and first impressions count.  How will you introduce and describe yourself to people in an engaging yet concise way? Again, the best way to do this effectively is to get feedback from fellow professionals in your network; ask them to listen to your pitch and offer constructive criticism if required. However, you should also be careful not to over-rehearse, nothing sounds less authentic than an overly polished introduction.

Find Common Ground

In terms of the content of the conversation itself, this will vary depending on who you meet on the day of course, but there are certain scenarios you can prep for beforehand. For example, if you know a certain guest or speaker will be present at the event, then you should be doing your research on their background – where they graduated from/are studying, what company they work with and what their own personal interests are.

The best networkers don’t just stick to the stuffier topics when networking. They recognise it’s about showing empathy and finding out more about the person that they’re talking to. Finding common ground is of paramount importance. Whether that’s football, cycling, your children or anything else you can think of, it’s easier to build stronger relationships if you have some sort of shared interest. 

Your research should not just be limited to LinkedIn or a simple Google search either, or even the person themselves, but also around what you find out about the above areas like the university, or company they studied/work at. These can commonly be found in any interviews, podcasts or panels they’ve spoken at. The reason for this is that in reality most professionals attending the event will already have done their research on at least a surface level, and will therefore ask largely the same questions like: what motivated you to move into this profession, what are your personal interests outside of work, etc. which the person in question will quickly find boring.

As your goal for attending the event is to build lasting relationships and expand your network, particularly with other well-known professionals, you need to ensure you leave as strong an impression as possible on with whom you are speaking and to do that you need to make it less like an interview and more like an opportunity to talk about their most enjoyable aspects of their life/career. For example, if you have already done your homework on the above and know they happen to also regularly play badminton in their downtime, you could ask a question like:

“I found out in your interview with X talk show that you’re really into your badminton and I also happen to love playing with my friends on the weekend! I was wondering how you manage to fit it around your schedule considering your line of work demands so much of your time. Is it a serious interest you have outside of work?”

See the difference between this and a casual ‘how do you balance work with personal hobbies?’ While the latter really only is concerned about what the answer is, the former takes care to make it relevant and personable to both parties with the aim of learning more about the person, thereby making the chances of getting an equally engaging and unscripted answer more likely.

Follow Up

It’s all well and good meeting people at an event, but it means little if you don’t keep the conversations going by following them up. If it helps, make a short note on the business cards that you’re given to remind you about the individual and then follow up on any information you promised to send over the next day. This leads on to another key point; the importance of reciprocity. People are likely to feel much more inclined to help you if you can offer something that helps them. That means if you know a solution to a problem that someone you met was struggling with, pass it across to them. People are more likely to remember you based on how you make them feel, and one of the easiest ways to do this is to make their lives easier by addressing problems they have. This is how you facilitate reciprocity in professional relationships.

Find Value in Online Networking

Whilst face-to-face interactions are perhaps the first thing that springs to mind when you think of ‘networking’ in today’s digital age, some of the most invaluable opportunities to connect with professionals outside of one’s local vicinity come from online networking. Platforms like LinkedIn offer a wealth of resources for individuals to showcase their expertise, connect with peers, join industry-specific groups, and share valuable insights through thought leadership content. Actively participating in online discussions, and engaging with other professionals worldwide can equally be hugely beneficial – building your personal brand, marketing your services and that of your company, and gaining insight and updates relating to your specific role and sector. For industry specific online networks, groups like the Meetup are also a virtual hive of activity, promoting access to news and resources to support career and personal development, as well as opportunities to connect with other like-minded individuals who share the same interests, passions, and career goals.

In Conclusion

Networking in any sector isn’t straightforward and some professionals will find it much more difficult than others, whilst others may choose to bypass it altogether.  

However, learning the skills around professional networking is essential for those looking to thrive and progress from a career perspective – not only forging strong relationships for their own personal development, but using it as an opportunity to market themselves (and their bussiness) to potential stakeholders and customers. 

By being proactive, building genuine relationships, utilising online platforms, and staying connected, individuals can create a robust professional network that opens doors to new opportunities, enhances their careers, and contributes to long-term success.  

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are building your existing team or looking for your next career move, we can help. And, if you are currently employed, you can be assured of complete confidentiality, professionalism, and honesty throughout the process – as standard.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.