Many industries are driven by their sales and marketing functions, and in our post-Covid world, these departments in your business have become more critical than ever.

Likewise, finance and accounting teams have been the backbone of businesses throughout the pandemic.

In any organisation, both of these parts of your business need to be staffed with the right, dedicated team, to achieve success; and as you grow your business next year, these departments will play a pivotal role.

Despite the pandemic, many industries such as online retailers are doing well, as the market shifts to accommodate the way businesses and their customers are acting to navigate the new normal, we occupy.

In the UK, the sectors that are doing particularly well include banks, certain food and beverage organisations, construction, financial services, healthcare equipment and technology.

Of course, this is a broad picture of the UK, and each business will have its own story to tell.

But what is true everywhere is that organisations who plan to grow next year and come back stronger from the pandemic will need to concentrate on having the best sales and marketing experts, as well as astute financial professionals in key roles.

Today, we look at the importance of both the sales and marketing and finance and accounting functions in your business, and how Clayton can supply you with the talent you will need here for 2021.

Let’s look at where one of the most significant opportunities is right now – sales.

Capitalising on Sales Opportunities

One area we are seeing vast growth is in sales, both in B2B and B2C.

In times of economic uncertainty, this is historically a prime opportunity to increase sales as businesses and individuals are looking to you as a market expert to provide what they need right now. And we saw this in the immediate aftermath of the pandemic this year. It was not the businesses who furloughed their sales departments who are riding high right now – it is the ones that carried on with their sales processes even in spite of the pandemic.

However, the UK has not experienced the worst of the economic downturn that was expected; in fact, the economy is recovering strongly from the Covid period.

Depending on the nature of your business, you will likely have experienced challenges and opportunities this year, perhaps in some unexpected areas. To grow this year and capitalise on opportunities in the market, many organisations are now expanding their sales teams with experienced, talented sales executives.

The most vital asset to any business now as we enter back into a period of healthy trading is a strong sales team – talk to us today to find out how we can help.

Marketing

Marketing has also evolved massively since the start of the pandemic.

The change in consumer habits, government restrictions in this country and wider global business influences have meant that marketing your business probably looks much different now to what it did at the start of the year.

Having an excellent marketing department in place right now is critical.

Sectors which are doing well since the pandemic include online retail, tech, construction, consumer goods and green energy, will require increasing numbers of talented individuals next year to strengthen these brand messages.

Digital marketing software and CRMs like Salesforce have increased their market share during the pandemic as companies realise the importance of nurturing relationships with customers.

A few questions for you.

• Have you invested in digital marketing or CRM software recently?
• Are you getting the most out of your sales team?
• Do you need to provide them with better tools or better management?
• How many additional people might you need?

All these are considerations for organisations today. We know because we are working with companies daily who are building marketing talented teams in these areas. If you would like a conversation to understand how we might help you, get in touch with one of our team today.

Accounting and Finance

Accounting and finance have always been a stable sector and in times of uncertainty always moves into a growth phase, as companies navigate the changes in the economy.

As well as dealing with the pandemic, the UK accounting and finance sector is also bracing for Brexit in 2021.

However, as a full leave agreement is yet to be decided, many banks and financial service companies have already made their arrangements to continue to trade with the EU market. As this financial blog points out, trading in the EU market was ‘too inviting to let go’.

In November, the chancellor outlined exciting new plans for the UK financial service sectors, with a focus on financial technology.

Financial technology is going to play a huge part in the future of all businesses, as systems and processes turn digital in the wake of Covid-19.

Do you have financial technology talent in your team that will drive your organisation forwards?

In terms of financial business recovery, despite more tiered restrictions, positive news about a vaccine has shed light on hope for next year. Recent data from the staffing industry shows that positions in Insurance and Finance were up 22% on the previous week for the week starting the 22nd November.

Good news.

Have you found that demand in your finance and accounting departments has increased in the months since the pandemic?

If the answer is yes or you can predict growth for the future, it might be time to start thinking about injecting some fresh finance talent into your team.

How Clayton are Responding

Clayton has been providing expert recruitment services for over 30 years, specialising in the legal sector as well as sales and marketing and accounting and finance.

Because of the huge shifts happening in the jobs market in the UK right now, we have recognised the importance of pivoting to help businesses who need these most in-demand candidates right now.

At Clayton Recruitment, we are repeatedly asked by clients to source the best of these talent pools to place in key roles; for this reason, we are committing to a focus on sales and marketing and finance and accounting. We are doubling down on our efforts to source candidates specifically in these areas.

We’re committing to a laser focus on sales and marketing and accounting and finance, drawing on our previous extensive experience in these sectors and creating a recruitment process to quickly find clients the candidates they need.

So, we can help if you need sales and marketing or finance and accounting candidates with the most in-demand skills.

Get in touch with us today to find out how we can put you in touch with the right candidates to drive growth in your organisation. Call us on 01772 259 121 or contact us here to discuss your recruitment needs.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Industrial, and Engineering appointments, on a permanent basis. If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

George Osborne (remember him?) and the idea of the Northern Powerhouse have been absent from the public eye in recent times. While the former left politics altogether and now holds approximately 47 different jobs, including Editor of the Evening Standard, the latter suffered from the Brexit vote and the ensuing general election and has, until recently, been relegated to the back burner. However, according to recent reports, the Northern Powerhouse is back on track, but what will it mean for recruitment?

Rising optimism

Jim O’Neil, the former Goldman Sachs economist – who quit as Treasury minister last year after a series of disagreements with the government – is now feeling more positive about the prospect of the Northern Powerhouse project actually happening following the departure of two key advisors. He commented that the resignation of Nick Timothy and Fiona Hill removed two significant barriers that had previously held back the development from taking place. “[Theresa May] has lost the two main internal opponents of the Northern Powerhouse…They would not even use the term.” He also insisted there was now ‘sufficient momentum’ from government to press ahead, adding, “It is up to people locally to take that momentum and carry it on.”

But what would the Northern Powerhouse mean for recruitment in the UK?

The development of the Northern Powerhouse would spell good news for firms based in the Northern regions of the country. In a survey we conducted last year, 75% of companies were optimistic about the potential impact of the project with the main reasons cited as improved transportation links between major employment hubs as well as an increase in population, meaning a larger, skilled talent pool for organisations to hire from.

The success of businesses – aside from those that are now employing robots – tends to hinge on the skills and expertise within their workforces. Without access to skilled talent, firms have little chance of being successful, regardless of the strength or willpower of their leadership. However, in recent years many have struggled to attract the potential employees they need to facilitate growth and expansion and instead have faced significant hiring challenges. The introduction of improved links with the rest of the country, and the knock on investment and development that this infrastructure would attract, could bring thousands of professionals to other areas of the UK, removing the current economic mismatch between the North and the South and potentially creating a myriad of jobs across a wide range of industries.

The Powerhouse is still certainly in the concept stage and there is a major amount of work and activity that needs to take place to even get it off the ground. However, if Jim O’Neill’s predictions are correct and it does get closer to being given the green light, firms across the UK, but particularly in the Northern part of the country are likely to benefit.

Businesses in the North specifically are justified in feeling that the region has been neglected in favour of the South in recent years, however the development of the Northern Powerhouse could change all that. It could level the playing field, respread investment across the UK and mean that businesses in areas that had previously struggled to hire, would now have access to much larger talent pools, what’s not to like?

What benefits do you think the Powerhouse could create for northern businesses?

Take a look at some of our other blogs to find out about employment opportunities in the North.

Or take a look at our current jobs to find your next game changing role.