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Your Guide to Employer Branding to Attract The Talent You Want

If you’ve never heard of an employer brand before, now’s the time to expand your education. According to the CIPD, a brand is the way organisations differentiate themselves from competitors in the labour market. With the right reputation, you can recruit, retain, and engage the perfect professionals for your team.

Now that the world is more “connected” than ever, with social media, review websites and online forums leading the way for digital communication, people have endless ways to talk about your company. With the right branding strategy, you can get involved in the conversation and begin to influence it in a positive way.

With the help of the right recruitment and staffing organisation, you can differentiate yourself from other businesses, improve staff satisfaction and give yourself the edge over an increasingly competitive marketplace.

Remember, today’s employees don’t choose a job for its salary and title -they’re looking for a community and an organisation they ‘buy’ into that will pave the way to their future success.

This guide includes:

• What is employer branding?
• Why is it important?
• What important attributes do employees look for?
• How to build a strong employer brand