In today’s competitive landscape – where every aspiring professional’s aim is to stand out and prove as convincing as possible to current or prospective employers, understanding your strengths, weaknesses, and unique qualities is fundamental to individual success – whether you are looking at continued success and promotions in your current role, or are indeed starting to think about new opportunities in the market.

For the latter, merely recognising these attributes isn’t enough; it’s about strategically leveraging them to enhance your professional profile and effectively communicate your value proposition to potential employers. In today’s evolving job market, cultivating a compelling personal brand is indispensable for professionals at any career stage. It serves as a powerful tool, not only in opening doors of opportunity but also in signalling a robust self-awareness, expertise, and dedication. A well-crafted personal brand doesn’t just highlight your potential for success; it embodies it, making you a natural choice for career advancement and recognition within your niche.

As accurately put by company Brand Credential, a cultivated and well-honed personal brand is needed to stand out in ‘the sea of competitors – in order to give you a competitive leg-up, particularly when it comes to client acquisition, business development, and influencing stakeholders. Put simply, it can help to elevate your professional standing, gain trust and build a positive reputation within your company and wider network, a feat that will almost certainly serve you well in your longer-term career ambitions.

With this in mind, we’ve outlined the key strategies you need to be implementing when looking to build a successful personal brand as a professional.

Smarten Up Your Online Presence

Nothing diminishes professional influence as much as an unprofessional online presence and anyone aiming to be taken seriously must first prove that they are deserving of such respect – whether that be on a professional platform or otherwise. Hence, due diligence must be conducted to ensure your digital footprint is tidy. Any rowdy Facebook pictures or LinkedIn interactions must be managed – either by being exceedingly careful with your what kind of content you decide to engage with, careful management of your privacy settings, using an anonymous profile name or getting rid of certain social channels altogether.

It can also be useful to conduct an audit of your online presence through a quick Google search of yourself to find out if any damage control needs to be done on anything that could be viewed as unprofessional by senior leaders at your company.

Replace any unsuitable pictures with well-taken, professional headshots and update your LinkedIn profile, so that it accurately reflects your values and ambitions, and portrays exactly what you would want those in your network thinking about you. LinkedIn has evolved in more recent years, but is arguably still the channel where professionals converse, collaborate, and network – plus it can also be seen as your online CV. So, finding time to make sure it is on point is well-spent.  You could also join any relevant online groups or forums that might prove beneficial career-wise. If you have quite a bit to say about your professional credibility, you can let your achievements and personal interests do the talking for you on an online portfolio.

Make Time To Network

Spend as much time as you can networking with fellow competent and respected professionals in your field; the more connections you build with relevant people in your field, the more your reputation will grow. If you feel you lack the confidence to reach out, know you’re not alone – a lack of confidence when networking – whether face-to-face or virtually – is common – whatever profession you are in, but it is certainly a skill worth honing as the benefits far outweigh the perceived risk that any initial feeling of awkwardness or anxiety might project. Being as visible as possible in situations where you are surrounded by individuals equally passionate about something that resonates with you on a personal level or are leaders in your area of expertise, will significantly strengthen the potency of your personal brand and others’ perception of you – so do take advantage of such opportunities that come your way.

Find Your Voice

Whilst it may very much depend on your employer as to how comfortable they are with you posting on social media, utilising your knowledge and expertise in your fiwls to create valuable, consistent content will go a step further in cementing your reputation and establishing a strong sense of thought-leadership in your brand. You may choose to do this in the form of a blog, a regular LinkedIn newsletter, or simply be an active ‘voice’ in online discussions around topics that interest you – in a professional sense of course (It goes without saying that you want to be mindful of jumping into any particularly controversial topics).

Digital agency owner, Lara Acosta, writing recently for Forbes talks candidly about the various strategies she employed to grow an engaged following of 55k individuals on LinkedIn, stating that contrary to popular belief, it is not synonymous with ‘oversharing’. Rather, it involves looking at the six main components of content marketing: inspire, entertain, educate, promote, empower and validate – and choose to stick to one or several of those. This aspect of personal branding is very much focused on the relationship-building element; being ‘seen’, adding value, and then being discovered by association – to provide tangible benefit to your professional development or your firm’s growth plans for its business.

Increase Your Value Through Continued Education

One of the most important things to bear in mind regarding your personal brand is its continual growth. As various industries undergo a constant evolution propelled by new technologies and emerging trends, it is becoming increasingly incumbent on professionals to proactively anticipate and adapt to these shifts to distinguish themselves in the profession.

A continued commitment to education and staying abreast of current trends will ensure your personal brand maintains its relevance, no matter what direction the wind blows. This may involve honing soft skills like teamwork and communication, as well as periodically evaluating the currency of your technical expertise.

A helpful approach to staying on course is to periodically compare your CV with job listings relevant to your interests. This allows you to observe any evolving requirements within those specifications. For example, some businesses now look for professionals with specialised knowledge and a keen understanding of their clients’ businesses. An employee (or potential candidate) who is always on the lookout for and actively participates in activities that build networks and networking skills, will add significant value to their professional profile compared to those who show little interest in doing so.

Ask Where You Need Development

Sometimes, there might be a behaviour or skill gap you exhibit that is barring your way to promotion, and yet you may not even be aware of it. For example, you might be skilled in winning a lot of clients for your company but find yourself lacking the essential interpersonal skills necessary to effectively interview, advise or negotiate with said clients or other professionals to secure agreed objectives.

It’s also possible that the management in the business may be oblivious to your aspirations for promotion simply because you haven’t communicated it to them. Therefore you are better off being as clear about it as soon as possible, and so when the opportunity presents itself (perhaps at your next performance review) – take some time to discuss your goals and ambitions with them, bearing in mind that you make sure you ask what they believe you could work on to achieve your goals. Embrace all feedback – no matter how uncomfortable – and then begin outlining a step-by-step plan to make any necessary changes. In doing this, your manager will be very clear on your ambitions and will be able to advise on the steps necessary to help you get closer to your stated goals.

Building Trust: Harnessing Social Proof

Leveraging social proof and testimonials is crucial for establishing credibility and trust within your industry – whether that’s from clients you have worked with, or colleagues and managers that can sing your praises. By actively collecting testimonials, endorsements, and reviews from satisfied clients, colleagues, and industry peers, you can demonstrate the value and quality of your work. Plus, showcasing social proof of your expertise and accomplishments through case studies, success stories, awards, certifications, and media mentions further solidifies your reputation as a trusted authority in your field. These testimonials and examples of your achievements serve as powerful validation of your skills and capabilities, helping to attract new clients, opportunities, and partnerships while reinforcing your personal brand’s credibility. LinkedIn makes it easy to request endorsements, as well as display these on your personal profile.

The potential that lies in a well-built personal brand is immense and the only limits to it are really your own imagination and willingness to grow. We hope these strategies have given you some food for thought and perhaps set you on the right path toward achieving your career goals.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are building your existing team or looking for your next career move, we can help. And, if you are currently employed, you can be assured of complete confidentiality, professionalism, and honesty throughout the process – as standard.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

When it comes to selling your value to recruiters and hirers alike, there is always some due diligence and preparation needed in order to ensure your digital profile is up to date and really sells the value you will offer to a new employer.

Getting your CV up to date and reviewed is the most obvious first step as this humble document is still the main catalyst to displaying and demonstrating your skills and experience.

However your LinkedIn profile is often seen as the digital version of your CV and more often than not, will be viewed in parallel with any documents you send directly in the application for a new role. Ignoring this as a marketing channel to ‘sell’ you and your suitability is a mistake some jobseekers make – but the truth is, it should be given the same care and attention as your physical CV, if not more.

As the world’s biggest professional platform with over a billion users currently registered, LinkedIn is the place to broadcast your value as a professional and if utilised properly, can convey this in the most interactive and engaging of ways  ways that a CV alone can never achieve. The benefits it can provide and the edge it gives candidates willing to invest in maximising its potential are numerous and at times, it can be the only thing one actually needs to get a foot through the door of prospective hirers, particularly if you aren’t actively looking for a new opportunity, but would be open to speculative conversations about what’s out there.

Here we look at why a polished LinkedIn profile is indispensable to your job search in the modern age and the quick, easy wins you can amass using a well-crafted profile to help earn – and cement – a place in a hirer’s shortlist.

Headlines And Pronouns

When talking about selling yourself, fewer things make more of a difference in your efforts than a strong first impression. As the first piece of text a recruiter or potential hiring manager will see and the second thing that will tell them about who you are, your headline is what will give the first impression of your skills, credentials and suitability for a role, and you have no more than 220 characters to make it count.

It might be tempting to go with a simple “ Executive at X Company” but to hiring companies this is of little – if any – value. Rather, it is best, according to Mimax Senior Talent Partner Margaret Buj, to go with one of the below formats. You can choose any of the 3, depending on your PQE level, experience and skills but you’ll notice that each one concisely showcases your value in some way to prospective employers. This is because the key to writing a headline that captures attention, whatever the structure used is to succinctly paraphrase what you do and what you bring to the table.

Role & Specific achievement, e.g. Solicitor at BLM.  X (significant) deals closed/X high-profile cases won.

Role & Years of Experience in practice area(s) and region, e.g. Solicitor at BLM. 5+ years of experience in dealing with insurance litigation, housing disrepairs and property damage in Liverpool.

Role & what your expertise is, e.g. Senior Manager at BLM. Business Ethics & Management, London.

You can also add a few other things that make it easier for hirers to identify you in your headline, such as pronouns. The use of pronouns lets hiring managers, colleagues or online connections know how to address you and avoid any misconceptions.

Fix Up – Look Sharp

We live in an era where by and large, seeing is believing, and it is well-documented how influential imagery and media can be in any context, let alone when you want your profile to be viewed by potential hirers.

As such, a profile photo is more of a necessity than a luxury to your job searching efforts should you be looking to remain as visible as possible to prospective employers. As it is right at the introduction section of your profile, it is very likely the first thing people will see immediately after they land on your page and whether consciously or subconsciously, the first thing with which you will be assessed both as an individual and a professional.

Now, to some this is seen as a potential hurdle to their job-searching efforts, as a photo can be a source of discrimination, considering it can also display ethnicity, age, gender, religion and more. While it is an unfortunate reality that certain individuals, hirers included, can write off a potential candidate with unconscious bias, it still serves you well to include a well-taken photo in your profile. There are a few reasons for this:

Firstly, from a purely technical standpoint, profiles without a photo on LinkedIn are categorised by the algorithm as incomplete and are therefore less likely to show up in the search results to hirers and/or recruiters looking for profiles similar to yours.

They also appear inauthentic, as profiles usually tagged as fake are those assumed to be the ones without a photo to showcase proof of identity.

A photoless profile can also lead to a perceived lack of professionalism or ability to utilise LinkedIn, as to many hiring managers, it can be inexcusable to not have one considering the level of technology candidates have at their disposal to get one of good quality.

On that note, it is only photos of such standard that will be deemed acceptable and not just any photo will do, so deliberate effort must be taken to ensure a photo that showcases a good blend of professionalism and personality is used. Remember that your photo is what will most strongly be associated with your professional image and reputation, and what you carry everywhere with you, whether on LinkedIn, another platform or in real life. If your photo is taken on an evening out with friends from several years ago, then it is absolutely right to review and replace with something that illustrates who you are on a professional platform.

Are You Easy To Contact?

If your profile has garnered the attention of a recruiter or hiring manager, and boxes are being ticked on potential suitability for a role, the next step is to make direct contact.

The quickest way to kill your chances of being selected however is a failure to include basic contact details like a phone number and an (appropriate) email address – something a surprising number of candidates still fail to check.

Make sure these are all present and clearly visible in your profile, and that the email address provided is as professional and easy to read as can be. Avoid the likes of informal addresses like tenerifedan69@gmail.com or something indicating personal information as this can trigger subconscious biases. Ensure that this sense of professionalism is reflected in other details present in your profile such as your LinkedIn URL and any possible links to portfolios or achievements and keep them short, clean and easy to access.

If you wish to add anything you have written such as white papers written papers or links to any recorded work done at conferences or events, then you can include them in your featured section. Regardless of where you add them though, make sure these are present in your profile if possible, as they give recruiters a chance to see more of what you can dover and above generic job descriptions and your ‘About’ section.

Your About Section

Contrary to what some may think, this is not a simple regurgitation of what skills and credentials you’ve got on your CV. It is your opportunity to buttress your case for your suitability and is what people will be next interested in if your headline catches their eye.

Think of it as an extension of this part of your profile – if your headline sparks the interest then your About section will do the heavy lifting when it comes to converting that interest to action. Therefore, make the best use of the 2000 characters you are given in this section to write relevant, useful information that sells your skillset and any successes you have seen (that is attractive to potential employers).

Some examples of ‘what good looks like’ from LinkedIn themselves can be found HERE which may give you an idea of how to give yours an upgrade.

Putting Your Best Foot Forward

Underneath your photo and headline you will see buttons that allow you ‘add profile section’ or add a frame to your profile picture. Both can be useful in providing more information on your job-seeking status, as well as adding more depth and insight to your personal profile and achievements.

The ‘open to’ button will give you three options, but as a jobseeker the one to select is ‘open to work’. If you are currently not employed this is one of the easiest ways to let recruiters and hiring managers know you are a potential candidate without even clicking on your profile. Failure to have to take this step can actually keep you out of an employer’s shortlist, as it may lead them to assume you are not open to any potential opportunities. However it goes without saying that caution should be taken if you are currently employed and your current employer is not aware of you looking for a new role.

In the ‘add profile section’ you can add core information (education, skills), recommended (certifications, courses, links to white papers or presentations you’ve delivered), and additional (pro bono work, languages spoken, test results and more).

Whichever section you choose to enhance, we recommend that you write this first person to avoid sounding pretentious, and to give readers a little flavour of your personality. Do you volunteer? Can you speak Russian? No one wants to hire a robot, and these added extras can help to make you more of an attractive prospect to would-be recruiters and employers.

That said, ensure that, whatever you choose to add either in this section or throughout your profile, they tick the below boxes:

Does it showcase your competence as a professional?

Does it communicate your value, with supporting evidence?

Does it help you stand out?

Walk The Walk And Talk The (Right) Talk

Equally important to your job-searching efforts is what you actually say and do on the platform, as this can often tell hirers and recruiters a lot about who you are and whether or not you are worth their attention, without even clicking on your profile.

The content you post, repost, share and take the time to comment on communicates how you want others to interact with you on the platform, whether you are aware of this or not.

Therefore, ensure that you have no track record of any ill or inappropriate communication on your profile and the content you interact with. Get rid of any comments that are distasteful, controversial, or aggressive in nature and keep your feed as clear of such content as possible. This is not to say that personality is unwelcome on LinkedIn but it should not be at the expense of your professional reputation and especially, your job-hunting prospects.

Instead, focus on sharing content that showcases and demonstrates your commitment to professionalism, growth and value in your area of expertise. This will tell anyone who sees you on the platform through your interactions that you are a communicator who likes to stay on top of their game and has a finger on the pulse of the industry and specialism.

Do you share (and comment on) 3rd party news relevant to your practice area? Do you champion awards or events linked to your current company, or the wider industry? If so – it’s always worth glancing at your own feed from time to time to sense-check how those looking at your profile see your activity and how you interact with your own professional network.

Similarly, if you list networking or relationship-building as a skill, but your feed is like a ghost town – there is also a disconnect, so will need amending where necessary.

It’s Not (Just) What You Know…

Following on from this point, capitalise on endorsements from colleagues and clients as these can be significant green ticks to employers and recruiters. Social proof remains a great influencer in people’s decision to ‘buy’ or in this case, get in touch to find out more information and whether online or otherwise, should not be dismissed as a waste of space to include in your profile.

Any recommendations or endorsements you have acquired, you should be adding regularly and if you don’t have any, don’t be afraid to ask. You will be surprised how willing people can be to give you a recommendation (especially if you offer to give one back in return).

Finally,

The key to building a standout LinkedIn profile starts with all of the above but it certainly doesn’t stop there. Your reputation is only as good as the amount of investment you put into maintaining it, and this applies on LinkedIn just as much as it does in real life, so establish a routine that helps you stay on top of your online presence and keeps your status up to date.

In today’s dynamic professional landscape, maintaining an up-to-date LinkedIn profile is not just a formality; it’s a strategic necessity. Your LinkedIn presence serves as a digital representation of your career journey, skills, and aspirations. It’s often the first impression you make on potential employers, recruiters, clients, and collaborators. By keeping your profile current, you signal to others that you’re actively engaged in your field, open to new opportunities, and committed to professional growth.

Furthermore, a well-maintained LinkedIn profile can enhance your visibility, credibility, and networking capabilities, ultimately opening doors to unexpected opportunities and fostering meaningful connections.

So, whether you’re actively job hunting or content in your current role, investing time in curating your LinkedIn profile is a proactive step towards shaping your professional narrative and advancing your career journey.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are building your existing team or looking for your next career move, we can help. And, if you are currently employed, you can be assured of complete confidentiality, professionalism, and honesty throughout the process – as standard.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

The job market is evolving more rapidly than ever. The recent surge in the development and use of AI and digital technology has ushered in a highly competitive period that has seen a spike in demand for its incorporation in hiring practices and also to combat skills shortages gathering pace in certain sectors. Throw in a tumultuous economic background and it is clear that candidates today still find themselves having to navigate uncertain waters, in order to stay visible and attractive as a prospect to hirers.

Nothing epitomises this more than the well-documented skills shortage widely seen across several industry today. A recent article in Fortune focused on this particular challenge being experienced across many sectors and is likely (according to the Future Of Jobs Report by the World Economic Forum) to get worse before it gets better – referring to a ‘skills gap is so big that nearly half of workers will need to retrain this decade’.

And whilst employers are already feeling the impact and squeeze on their hiring and business objectives, employees too are well aware of the need to keep pace with the changing landscape and ensure their employability in the long-term. Upskilling and reskilling have become the talk of the town amongst professionals today, but one thing that most commentators agree on the likelihood of a skills-based revolution, where certain soft skills are quickly rising in importance.

While functional or hard skills are an ever-crucial skill area for professionals to develop, they are often given the lion share of attention, sometimes at the expense of some core soft skills that have proven to be crucial for career success. Regardless of whether you’re a fresh graduate or a seasoned professional, these are skills that will make the most difference in accelerating your career, as they equip you with the necessary qualities to help you manage your mind, communicate well consistently, and influence your team to improve their performance.

This is particularly pertinent when discussing the future of work for professionals across a variety of industries, as the role of AI and digital technology in streamlining processes, commoditising work and automating less complicated aspects of the job, is only set to increase going forward. In such a scenario what will be left for aspiring candidates to shield themselves from the resulting job slash is the chance to prove their worth in the high-value or newest aspects of their line of work, among which is the human-to-human interaction necessary for effective client and relationship management.

Considering this increasingly becoming the general consensus around the impact of digital technology, it’s clear to see where the demand is going skill-wise.

Soft Skills for Growth

A highly desirable aspect of a professional’s skillset is the ability to manage themselves and their relationships with others through profound self-awareness, effective communication, willingness to listen and capacity take on feedback. And it isn’t just required to excel in your role, it is indispensable for personal and professional growth.

Here at Clayton Recruitment, we assist candidates in developing their careers where we consistently share the softer skills that need to be developed. Below are the ones most important to build:

Self-Awareness

One of the key challenges when managing and developing a team is a lack of self-awareness from the employee.

You will hear the term emotional intelligence shared in many circles. The term was defined as a person’s ability to manage their feelings and to express those feelings appropriately and effectively.

(The original book on this topic by Daniel Goleman, is definitely worth a read).

Who has not come across a colleague in the business who has zero idea about their impact on others? A candidate once approached us looking for a new role because of the behaviour of a new manager in the business; yes, managers can lack self-awareness too.

It appears that every morning the manager in question would appear with a sore head, grumbling and snapping at people. The individual had no idea how his behaviour affected the team.

Self-awareness also covers motivation, empathy, self-regulation, and appropriate social skills.

Communication Skills

All professions include varied people with effective communication skills and some that don’t hold the ability to have a conversation. Summing up a procedure to employees with jargon-free lingo are all expected skills for someone to hold. However, talking over a team member in a meeting does not demonstrate communication excellence.

A large part of being a great communicator is the ability to listen. We can all tell the difference when someone hears the words you are saying or when they are actively listening.

As an experiment, notice how often people have their phones open during conversations or look over your shoulder at other people and what’s going on when speaking with you; worse, they sit on the edge of their seats waiting to interrupt.

Active listeners, meanwhile, pay close attention to meeting presenters, offer up clarifying questions or responses, and refer back to notes in future discussions. They do not need things repeated to them because they heard them the first time, making active listeners respectful colleagues.

Openness to Feedback

This might sound like a different soft skill, yet a lack of openness to feedback often indicates an individual is stuck in a pattern and unwilling to learn.

The ability to accept developmental feedback is critical for all of us; otherwise, how will we improve? Think about it; constructive feedback will help you do the best job possible when it comes to your role, and yet often, people take it personally and react defensively; when this happens, feedback is not heard.

No one is ever perfect, no matter how long they have been in a role. Reflecting on this, when did you last ‘overreact’ to feedback?

Growth Mindset

Having a growth mindset leads to the ability to accept feedback. Individuals with a growth mindset see feedback as the gift that it is.

Their mind is focused on what is possible rather than what is not. No matter what role, you will encounter roadblocks, disappointments, and other situations that might frustrate you. A soft skill critical to your ability to persevere is having a growth mindset.

Dr Carol Dweck conducted the original work on this several years ago. Her book is well worth reading to identify if you have a growth or fixed mindset.

For instance, someone with a growth mindset who did not achieve their billable target would look at this as an opportunity to double down and focus on what they could do differently in the next quarter.

Whereas someone with a fixed mindset would see this differently, complaining that the target was too high, the clients they were working with were demanding, and the list of complaints goes on.

Adaptability & Flexibility

The last few years have been a challenge for many, yet certain employees have stood out above others; Two words describe them.

• Adaptable
• Flexible

No matter your role in your business, the ability to adapt to change and a positive, flexible attitude about what is happening never go unnoticed.

Many people have no idea how negative they can be when something does not go their way. Worse still, they become a classic mood hoover.

Fact: Our business landscape is changing, and no matter what role you hold in an organisation, you have to be willing to adapt and change.

Analytical & Creative Thinking

Analytical and creative thinking are reported to be the two most important skills for employees in 2023 according to the Future of Jobs Report, with over 70% of businesses surveyed as part of the research, citing these as the most valued core skills. A purposeful increase in both of these cognitive skills clearly reflect the increasing importance of complex problem-solving in the workplace.

Analytical thinking is the ability to approach complex problems or situations in a systematic and logical way, breaking them down into smaller components, analysing the data, identifying patterns and relationships, and using that information to draw conclusions and make informed decisions.

It is of particular value in roles that require problem-solving, critical thinking, and decision-making skills such as data analysts, business analysts, financial analysts, engineers, scientists, strategists, and management consultants, among others.

Employees who display these skills are deemed to make sound judgments and decisions, and solve problems effectively. Analytical thinking is also useful for identifying trends, opportunities, and potential risks in a business, which can help organisations to innovate and stay competitive.

As a jobseeker, there are several ways you can highlight these skills during the process – starting with your CV; using relevant that demonstrate your skills here such as:

• “data analysis”
• “problem-solving”
• “critical thinking”
• “research”
• “logic”
• “strategic planning”
• “quantitative analysis”

Simply put, if you can provide concrete examples of when you have applied analytical or creative thinking, all the better.

In your interview, be prepared to demonstrate your skills and discuss specific examples of how you have used analytical thinking to solve problems or make decisions. You could even prepare a case study or work sample that showcases your analytical thinking skills.

Technological Literacy

Technological literacy is also deemed to be one soft skill that is growing in prominence and importance across a variety of sectors and roles. However, it is not just about using technology for everyday tasks like sending emails or using social media. It also involves having a deeper understanding of the underlying concepts and principles of technology, as well as its societal, ethical, and environmental implications.

In today’s fast-paced and constantly evolving technological landscape, technological literacy has become increasingly important in many industries and professions. Jobs in fields such as engineering, software development, digital marketing, and healthcare require a high level of technological literacy, as employees need to understand and use various types of software, hardware, and digital tools.

Moreover, technological literacy is essential for individuals to participate fully in a rapidly changing society and workplace.

Demonstrating technological literacy is relatively easy to do on your CV and during the interview process – although it is important to list those that are relevant for the job in question. It is a good idea to include specifics here such as level of qualification so a hiring manager can assess your exact competencies from the get-go. Additionally, be prepared to talk about examples where you have used your skills to solve problems or improve processes. This is arguably where you will stand out as a candidate… focusing on the impact these skills have had in your previous roles.

In Summary

Amongst the many developments we have seen emerge in the past few years, such as the gradual shift towards greater flexibility in the work life of professionals, the incorporation of AI technology into business and hiring practices and the transition of the industry away from established traditional norms comes a particularly pertinent point of discussion – and contention – one that has (and will continue to) influenced how businesses will operate in years to come: The well-documented skills shortage experienced by companies across the market.

Having an awareness of what these skills ‘are’ exactly is important – particularly if you are to be successful in your hunt for a new opportunity (and know the areas where you yourself may need to upskill).

Upskilling is more than just a buzzword doing the rounds – it is very much centred on the wider issues of skills shortages and ever-changing working conditions and environments that are affecting jobseekers and employers alike. And it seems like the focus on the importance of soft skills in giving you a competitive advantage (again, in your capacity as a jobseeker or employer) is not going away.

Simply put, soft skills focus on developing a positive can-do attitude. A well-worn statement perhaps – yet developing abilities like this will help you navigate most things that are thrown your way while making you stand out as a potential new hire for a company (as well as being areas to focus on if you are indeed in the hiring seat, and looking for a standout candidate to bring on board).

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability. With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

Has the time come for you to make a new move in your professional career? 

While it’s advisable to give the idea of leaving your current job some thought before coming to a decision – there are certainly red flags that when present in your work life, signal an immediate need for a fresh start in pastures new.

These could include signs of burnout, difficulty in maintaining the same level of interest and engagement you once had in your job, or frustration borne of the lack of opportunities afforded to you to grow and develop as a professional.

If you find yourself grappling with any of the above, you might have already begun your job search either online or by asking peers, and have come up short. That is where you can benefit greatly from the support of a specialist recruiter, and in such cases, we highly recommend giving us a call – however, bear in mind that you are not the only candidate that will have contacted a specialist recruiter like us.  

It’s not unusual at all for consultants to receive many candidates for each job vacancy, and their reputation (as well as yours) is on the line with each placement recommendation they make. So how do you sell your value to recruiters and give them a reason to recommend you to employers looking for nothing but the best talent available? 

In short… how can you ensure that they become your advocate and help to ‘sell’ your worth and fit for the role(s) in question?

Getting The Basics Down

Here at Clayton Recruitment, we have been receiving candidate CVs for over 25 years, and we can (still) say with confidence that this document remains an essential part of how candidates get their profile noticed and progressed to the interview stage. 

Whether you’re in the early stages or more into the twilight years of your career, your CV is a document that both employers and recruiters will expect to be crafted and polished to perfection. A standout CV creates a compelling case for you to be considered as the ideal candidate not only by backing up your (relevant) list of skills and experience with tangible results but also by doing so without being peppered with unnecessary and overused CV cliches and with a clear structure and format to keep it easily digestible. If CV writing is proving to be a challenge for you, check out our blog here on how to craft a CV that catches the eye of employers. If you can write one capable of grabbing their attention, you can be sure it’ll grab ours. 

All of which bodes well for you, the candidate. So how do you get on the radar of a great recruiter and maximise your chances of securing that dream job? 

Conduct An Online Health Check

You will likely be well aware by now of the importance of having an online presence that underscores your suitability to prospective employers, but if you haven’t yet done due diligence in this particular area, then now is the time to take it seriously.

It is well known by hiring experts that a first impression of a candidate usually comes before the interview, and with social media screening becoming increasingly popular as a prerequisite amongst employers to progress candidates’ applications to the interview stage, giving your digital footprint a thorough examination (especially if you have a strong online presence) should be a must if you want to appear as the top candidate for selection by a recruiter. 

This is especially pertinent when it comes to LinkedIn, as it is the go-to social media platform for prospective employers, and consequently recruiters for potential candidates. It’s therefore vital to make the most of the opportunities your LinkedIn profile provides to help you in professional career progression and opportunity. Tidy up your profile, ensuring that keywords & key phrases relevant to roles you might be on the lookout for are present in your skills experience section and make sure your interaction on the platform – both past and present – reflect the professional image your profile is trying to portray. Get rid of anything you don’t want potential employers or any recruiter to see, (pictures, bio, comments).

We go into further detail on how to create a LinkedIn profile that stands out to employers here. 

Both employers and recruiters will be looking for certain skills that highlight how well a candidate meets the criteria of the role in question. While you will naturally have ones acquired from your qualifications present on your CV and LinkedIn profile, you should also be paying equal attention to transferable skills, as they are not only always applied across roles, but they also highlight how you work in terms of communication, integrity and experience. If you have gained four, six or eight years PQE since you were last on the job market, you will have extended your skillset considerably and so now is an appropriate time to review them and ensure you use them to sell yourself as much as possible. Make sure to back up each skill mentioned with an example of how you demonstrated it. 

Are You Spotlighting Your Skillset?

Both employers and recruiters will be looking for certain skills that highlight how well a candidate meets the criteria of the role in question. While you will naturally have ones acquired from your qualifications present on your CV and LinkedIn profile, you should also be paying equal attention to transferable skills, as they are not only always applied across roles, but they also highlight how you work in terms of communication, integrity and experience. If you have gained four, six or eight years PQE since you were last on the job market, you will have extended your skillset considerably and so now is an appropriate time to review them and ensure you use them to sell yourself as much as possible. Make sure to back up each skill mentioned with an example of how you demonstrated it. 

Could you talk about any of the following perhaps?

Teamwork – Show you can work effectively within a team towards mutual goals.

Time Management – Demonstrate how you prioritise and manage your workload (and potentially that of others). Include examples of taking responsibility for your own work, balancing tasks and hitting deadlines.

Leadership – Indicate initiative and motivation. Examples of how you have built rapport with clients, colleagues and influenced decisions. How have you inspired others?

Technology – Knowing how to use the latest software and technology is essential. Additional skills such as being able to troubleshoot complex problems, or understand data security, will provide an added benefit.

Adaptability – Nothing stays the same forever. Everyone has to adapt, adjust and change. Showing you are versatile and agile indicates a willingness to move forward and embrace change. This sort of positivity is crucial to progress your long-term career.

Problem-Solving – Offering solution-orientated answers indicates your ability to use emotional intelligence, manage risk and make decisions.

Communication – As well as being able to communicate your own ideas to others verbally or on paper, being able to listen is a great skill, and developing listening skills can help alleviate potential misunderstandings and costly mistakes.

Does The Shoe Fit?

It might sound obvious, but working with a recruiter is a two-way street and meant to benefit both parties, meaning that decision of which recruiter to work with is just as vital as their decision to collaborate with you. 

Therefore, before making the decision to partner with a particular recruiter, do your homework to ensure their values align with yours. How long have they been in business? Do they put the needs of their clients and candidates at the heart of everything they do, striving to nurture and build relationships? Are they trustworthy and transparent? Do they highlight ethical recruitment practices?

 Make sure they strive to provide the best possible fit for candidates (and clients) alongside ongoing support, pertinent information, ability to evaluate a candidate’s potential fit into the company culture, and a great retention rate for placements. Take the time to thoroughly research their credentials and check that they are respected in the recruiting world – online testimonials are a good indication of this. 

Be Proactive

Showing commitment and enthusiasm goes a long way to putting you ahead of the pack. Once you’ve chosen your recruiter, don’t sit waiting for them to contact you (even though they are likely to). Becoming proactive in building a relationship with your recruiter is a great way to get on their radar. 

Reach out to them via email, LinkedIn or telephone. Many recruiters have a page where you can upload your CV, getting you in the system quickly. 

Whatever method you use, a proactive response will enable you to engage with the recruiter, brief them on your skills, requirements and PQE experience, and allow them to quickly identify the best opportunities for you in your practice area, or discuss exploring a change of direction and what that entails for you. 

They will have also valuable tips and advice to offer you during your search. For best results, treat your communication with your recruiter rather like how they treat theirs with a candidate – check in regularly and demonstrate your enthusiasm and commitment to securing a new role. The more you do so, the clearer the picture they can get of where the next chapter of your career lies and the better their advice will be. 

Next Steps

If you’re here because you believe a move is on the cards at this stage of your career, you’ve come to the right place. Clayton Recruitment has been partnering with businesses across the northwest for over 30 years and during that time has built up an enviable reputation for trust and reliability.

If you need general guidance as you exit one role for another, or are at the very start of your search for a new opportunity, do give our recruitment specialists a call today.

• 01772 259 121
• enquiries@clayton-recruitment.co.uk

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Industrial, and Engineering appointments, on a permanent basis. If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

A strong brand isn’t just something a growing company needs to build.

In today’s constantly connected world, personal branding is growing increasingly important, as the recruitment process evolves. Around 70% of employers screen candidates by checking their social media presence. What’s more, countless hiring managers and recruitment agencies will assess your online presence before providing a job offer.

Cultivating a successful personal brand is how you ensure you’re sending the right impression to future employers and recruitment agencies.

Used correctly, your brand will augment your CV, cover letter, and job applications, to demonstrate why you’re the perfect legal professional for your ideal role.

The question is, how do you build a great personal brand?

Step 1: Identify your Branding Goals

First, it’s important to determine what you want to achieve with your personal brand. A good personal brand should define who you are to the world, highlighting your unique combination of values, skills, and experiences. How you present and edit your personal brand will determine how potential employers perceive you.

With this in mind, ask yourself what kind of image you want to create. Think about:

• Values: What kind of unique values, strengths and perspectives can you bring to the legal industry? How would an employer identify you as a perfect fit for their company culture?
• Skills: What are your technical skills and what kind of experience do you have putting them to the test? Do you have any certifications or accreditation?
• Personality: What kind of person do you want people to see you as? Are you detail-oriented, creative, passionate, or supportive?

A good way to define the kind of brand you’ll need to build is to look at the kind of personality traits, skills, and values mentioned in job descriptions for the kind of role you want to earn.

Step 2: Audit your Existing Narrative

Once you know what you want your personal brand to look like, it’s worth looking at the impression you’re already giving in the legal space. In today’s digitally-connected world, virtually every employee will already have a personal brand.

You can get a good idea of the perception you’re building by examining your social media pages, and asking yourself what kind of impression you give when sharing content online. It’s also worth looking at the connections you have to other people in your industry, and how your associations might help people to understand who you are.

Check everything from your LinkedIn page to your online portfolio to make sure you’re making the right impression. If you’re not, work on removing anything which goes against the personal brand you’re trying to build, even if this means making some social channels “private”.

Step 3: Create Your Personal Pitch

A good view of your existing reputation, and the personal brand you want to create should help you to make a start on your personal pitch. This is essentially the “elevator pitch” you give to sell yourself to colleagues, employers, and hiring professionals.

Your personal pitch should outline your specific value in the legal space, and what you have to offer in a quick and concise way. It should consider both your past experiences, and the future you’re aiming for.

For instance, if you’ve spent years as a Legal Cashier, but you want to become a Paralegal, you can show people how your experience in the cashier sector helped you to develop the people skills you need to connect with prospects and supporting solicitors.

Once you have your personal pitch, you can also use it to guide the content you share online, and the way you present yourself to others. For instance, every time you’re going to post something on LinkedIn, ask yourself, “Would the person I’m pitching to others also share this?”.

Step 4: Develop Your Presence and Network

Your personal pitch, and the view of the kind of impression you want to send in the legal space will help you to think about where you can develop your existing online presence and identity. Ask yourself whether you’re already active on all the forums and platforms where an employer might look for you, including on industry forums and social media sites.

Look at how active you are on these platforms too. Sharing content regularly will help you to strengthen your position as a thought leader and demonstrate your unique personality.

While you’re working on your digital presence, think about how you can also expand your network. Sharing content should help you to attract the attention of some other leaders in your space, but don’t be afraid to reach out over social media and connect with people too.

A strong network helps to give credibility to the brand you’re building, and it could open the door to new opportunities.

Step 5: Work on Increasing your Value

A personal brand isn’t something you should create once and then never look at again. Like you, your personal brand is a dynamic, evolving thing. You’ll need to make sure you’re constantly working on ways to demonstrate your value through the image you create.

To strengthen the impact of your personal brand:

• Commit to constant learning: Work on regularly developing your knowledge in the legal space and expanding your skills to make yourself more appealing to employers.
• Share content regularly: Build your social presence by regularly sharing content, connecting with others, and expanding your network.
• Work with the professionals: Speak to a specialist legal recruitment agency, like Clayton Legal about the kind of things the employers in your space are looking for, and build your brand based on the information you get.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

Whether you are looking for your next career move, or your next hire as a business owner of HR professional – we can help. Call us on 01772 259 121.