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How to Create a LinkedIn Profile That Stands Out To Employers 

When it comes to selling your value to a recruitment company like Clayton Recruitment and the clients we work for, there are a few pivotal documents required to draw attention to yourself. 

The humble CV is one, followed quickly by your LinkedIn profile. 

As LinkedIn is the biggest social business network outside China, with 850 million members listed, it is more crucial than ever to leverage the opportunities your LinkedIn profile provides as a positioning tool for your career. 

Your LinkedIn profile has many positive attributes. Unless you share a name with a well-known person, it is highly likely that your profile, if created properly, will appear on the first page of Google. 

Even though your CV/Resume is a standard document that demonstrates your career journey, a LinkedIn profile can deliver even more insight about you as a potential recruit in an interactive and engaging style that a CV alone cannot achieve. 

In today’s post, I want to share why your profile is so important and the easy, quick wins to ensure your LinkedIn profile stands out from the crowd. 

Headlines and Pronouns

Your headline is often the first piece of text a recruiter or potential hiring manager will see, so make it count. Paraphrase what you do, and the good news is LinkedIn now allows 220 characters, including spaces. Here is an example of a headline that works.  

“Marketing Manager at IKEM Solutions building B2B business and brand growth across the North West” 

With D.E.I. being on most workplace agendas, LinkedIn now allows you to add your preferred pronouns on your profile. The use of pronouns will let hiring managers, colleagues or online connections know how to address you to prevent any misconceptions.  

A Professional Photo

LinkedIn produces numerous reports that demonstrate the power of imagery and media on your profile. Profiles with a professional photograph can get 14 times more profile views vs those with selfie style images or group pictures. 

Phone technology today means there is no excuse not to have a professional LinkedIn profile picture. Ask a colleague or friend to take a photograph with their smartphone in good lighting where you shoulders and face are visible to give an honest and accurate perception of who you are professionally. 

Head and shoulders are the best shots. Your face, preferably smiling in appropriate business attire, makes the best impact. Remember, recruitment consultants viewing your profile are imagining how you will fit into their client’s organisation, so this is an easy way to make an impact.  

How To Get In Contact

As a first start, do you have all your contact details visible?  

Make sure you have a mobile number and a Gmail/Hotmail address that is your most active and professional email account. Try to avoid the likes of 90sbaby@hotmail.com or something with your birth year in as this can indicate age bias subconsciously.  

A professional url demonstrates your attention to detail, for instance, LinkedIn.com/in/Andy Gold as opposed to LinkedIn.com/in/Andy-Gold-2671c567. 

It’s also important to include links to your blog where you share knowledge related to your sector which is a great feature a lot of LinkedIn users forget to utilise.  

Featured Section

Have you written papers or presented at an industry conference, or recorded any work-related videos?  

If the answer is yes, add them here, and this will certainly make you stand out from the crowd and gives recruiters or potential businesses the chance to see more of what you can do rather than just reading it on a CV. 

Your About Section

Please do not add only your essential skills or paste sections from your CV into your summary section. Use it to catch people’s attention as you share relevant information about who you are and your skills and abilities; you have 2000 characters, so make them count. 

In this section, talk about the value you will add to an organisation alongside your skillset. Be different and stand out by explaining how you might help a potential new employer solve their problems while being genuine and authentic. 

Our experience as recruiters is this attracts our attention, plus it makes it easier for us to ‘sell’ the fact you are a ‘must see’ candidate for our client and pick out your best attributes towards their needs. 

Here are some examples from LinkedIn themselves as to what they see as great profile summaries. 

Add to Profile and Open To

On the right-hand side of your profile, you will see a button that says ‘add to profile’. When you click this, it reveals all the additional sections you can add to your profile.  

From featured items to licenses and certifications, and courses and recommendations the list is endless to really boost your profile against your competitors.  

If you are open to work and currently not employed, you can add this to your profile picture by clicking the relevant button. This lets recruiters know instantly without even clicking on your profile that you are a potential candidate for their client and therefor you are most likely to be seen.  

In the ‘add your profile’ section under background, share details of all your work experience that will communicate your capability. Then list all your education and volunteer activities. Today, organisations have an active CSR programme that they love to promote to new starters; therefore, this area is essential to share too should you have experience in those departments. 

Under accomplishments, you can list publications, certifications, patents, courses, projects, honours and awards, test scores, languages and how you are involved with communities that are important to you. 

This makes it easy for a recruitment organisation to identify your skills and expertise as a potential match for their client. 

The big question is, does your profile: 

  • Help your standout? 
  • Communicate your value, including providing supporting evidence? 
  • List your work achievements? 

Share Useful Content

Depending on your current organisation and their social presence, you can share and like content until your heart is content. This unconsciously communicates to everyone how connected you are and what is important to you. When someone arrives on your profile, it is one of the first sections they can see. 

You can now share an article or even upload a compelling image or create a video on your LinkedIn profile. All of which enable you to communicate your personal brand and show recruiters areas of your work you are particularly interested in the most. 

List The Skills You Know Are Important in Your Industry

When it comes to skills, you can add up to 50, which could help you stand out to a recruitment consultant and your future employer. You don’t have to add all of them as only your top ten will be profiled, so make these the most important. 

The UK is in the grip of a skills shortage. Therefore, if you know you have in-demand skills, communicate them on your profile wherever you can. You would be surprised that this is an area often forgotten by even the best of candidates. 

Endorsements and Recommendations

We all now live and work in the review society. Social proof is a significant influencer in our current community. Who has not viewed Trip Advisor before booking a restaurant or holiday with their significant other? It is the same in the business world. 

Therefore, collecting recommendations and endorsements is crucial for your career. If you have not got any, ask for them from your contacts. All too often, people are shy about asking for validations of their work. The good news, which might surprise you, is that many people are more than willing to give you a recommendation as long as you offer to give one back in return. 

Finally, Complete Your Profile in Full

A question for you? Are you using all the features we have mentioned? 

Do you have a presentation or video on your summary? Have you got a link to a paper you have written? 

It is interesting the impression people get from reading a full LinkedIn profile. It sends a message to recruitment companies that you are a person with attention to detail and take their career and work-life seriously – a great candidate for their clients.  

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Posted By

Lynn Sedgwick

Managing Director

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Why Soft Skill Development Will Be A Success Factor In Your Growth This Year

  • April 12, 2022

Last week, I watched an old comedy re-run and interview featuring Joan Rivers, an iconic U.S. comedian.  

During the interview, she shared a quote; “life doesn’t get better; you get better”. As you manage your way through the relevant training for your job and/or education required to progress, you also need to work on the core skills you carry throughout your working life. 

Enter the ability to develop your soft skills. 

Soft Skills For Growth 

Functional or hard skills are one skill area to develop. Yet, the skills that make the most difference to accelerating your career or growing your business are the ‘soft skills’ that will help you manage your mind, communicate well consistently, and influence your team to improve their performance. 

Here at Clayton Recruitment, we help our clients craft role descriptions for candidates who are critical for their firm’s growth.  

Alongside this, we assist candidates in developing their careers where we consistently share the softer skills that need to be developed. 

Self-Awareness 

One of the key challenges when managing and developing a team is a lack of self-awareness from the employee.  

You will hear the term emotional intelligence shared in many circles. The term was defined as a person’s ability to manage their feelings and to express those feelings appropriately and effectively.

The original book on this topic is worth getting from Amazon by Daniel Goleman. 

Who has not come across a colleague in the business who has zero idea about their impact on others? Only last week, a candidate approached us looking for a new role because of the behaviour of a new manager in the business; yes, managers can lack self-awareness too. 

It appears that every morning the manager in question would appear with a sore head, grumbling and snapping at people. The individual had no idea how his behaviour affected the team. 

Self-awareness also covers motivation, empathy, self-regulation, and appropriate social skills. 

Communication Skills 

All professions include varied people with effective communication skills and some that don’t hold the ability to have a conversation. Summing up a procedure to employees with jargon-free lingo are all expected skills for someone to hold. However, talking over a team member in a meeting does not demonstrate communication excellence. 

A large part of being a great communicator is the ability to listen. We can all tell the difference when someone hears the words you are saying or when they are actively listening. 

As an experiment, notice how often people have their phones open during conversations or look over your shoulder at other people and what’s going on when speaking with you; worse, they sit on the edge of their seats waiting to interrupt. 

I hope I have not just described you. 

Active listeners, meanwhile, pay close attention to meeting presenters, offer up clarifying questions or responses, and refer back to notes in future discussions. They do not need things repeated to them because they heard them the first time, making active listeners respectful colleagues. 

Openness to Feedback 

This might sound like a different soft skill, yet a lack of openness to feedback often indicates an individual is stuck in a pattern and unwilling to learn. 

The ability to accept developmental feedback is critical for all of us; otherwise, how will we improve? Think about it; constructive feedback will help you do the best job possible when it comes to your role, and yet often, people take it personally and react defensively; when this happens, feedback is not heard. 

No one is ever perfect, no matter how long they have been in a role. Reflecting on this, when did you last ‘overreact’ to feedback? 

Growth Mindset 

Having a growth mindset leads to the ability to accept feedback. Individuals with a growth mindset see feedback as the gift that it is. 

Their mind is focused on what is possible rather than what is not. No matter what role, you will encounter roadblocks, disappointments, and other situations that might frustrate you. A soft skill critical to your ability to persevere is having a growth mindset. 

Dr Carol Dweck conducted the original work on this several years ago. Her book is well worth reading to identify if you have a growth or fixed mindset. 

For instance, someone with a growth mindset who did not achieve their billable target would look at this as an opportunity to double down and focus on what they could do differently in the next quarter. 

Whereas someone with a fixed mindset would see this differently, complaining that the target was too high, the clients they were working with were demanding, and the list of complaints goes on. 

Adaptability and Flexibility 

The last few years have been a challenge for many, yet certain employees have stood out above others; Two words describe them. 

Adaptable and Flexible. 

No matter your role in your business, the ability to adapt to change and a positive, flexible attitude about what is happening never go unnoticed. 

Many people have no idea how negative they can be when something does not go their way. Worse still, they become a classic mood hoover. 

Fact: Our business landscape is changing, and no matter what role you hold in an organisation, you have to be willing to adapt and change. 

In summary, soft skills focus on developing a positive can-do attitude. A well-worn statement, I know, and yet developing abilities like this will help you navigate most things that are thrown your way while making you stand out as a potential new hire for a firm (as well as being areas to focus on if you are indeed in the hiring seat, and looking for a standout candidate to bring on board). 

How Can We Help? 

Here at Clayton Recruitment, we have multiple clients looking for skilled and ambitious candidates to join their teams. For a confidential conversation about your career goals and your next move, please contact one of one of our team here. 

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