You’ve crafted a great CV, made a stellar application, and you’ve been selected for interview. Congratulations! You can rest assured that your personal brand is working well if you’ve made it this far. However, don’t be complacent. According to experts, only 2% of job seekers will be offered an interview. And just because your personal brand looks great on paper, don’t fall into the trap of thinking that an interview guarantees success. The work to secure your ideal role is only just beginning.

Acing an interview is not about being a business or an industry genius, it’s about the small practical things you can do that will give you the best chance at success. View the interview as an opportunity to enhance your personal brand further – our interview checklist will help you prepare for the challenge and to secure the best outcome.

Here’s a brief overview of what you need to know.

Practicalities

First of all, arrange time off with your current employer. Don’t just go AWOL on the day, as you want to retain good relations with the company that is currently paying your wages. Gather all of the relevant information from the recruiter – the who, what, when, where and format of the interview. Allow plenty of time to reach the destination and factor in time to find a parking space – don’t let traffic woes stress you out ahead of the important meeting with those you’re trying to impress.

First impressions count for a lot, so make sure you are dressed appropriately for the work environment you’re hoping to join. Even if you’re entering a creative field, anything too ‘out there’ is unlikely to be appreciated. Be smart – iron your clothes, clean your shoes and make sure your hair is freshly washed. Smile, and shake the interviewer’s hand firmly to portray a confident, relaxed demeanour.

Research, research, research. The best way to ensure interview success is to be clear what the job involves, and what is being asked of the candidate. If it’s a multi-stage interview process, ensure you have plenty of examples to showcase your skills as repeating the same anecdote will risk you sounding like a one-trick pony. Demonstrating that you have a wide range of skills and experience is much more impressive to company bosses and HR personnel. They want to see that you can cope with a range of everyday demands and situations.

The interview

There are plenty of steps you can take to enhance your interview success. If you have a phone interview speak slowly and clearly. You may well be on a speaker phone in a meeting room – not favourable acoustics at the best of times – and you want to make sure that everyone in the room hears you properly. A phone interview may be the first time you speak to a potential employer – put across what you need to well, and it won’t be the last.

Whatever interview stage you’re at, bear these tips in mind:

• Hone in on your skills and have the job spec in front of you – or at least review it before your interview. Relate your past experience to what the new company is looking for.
• Be specific when talking about your experience. The STAR method helps you to answer questions fully while staying focused. It stands for Situation, Task, Action, Result. Explain the situation you were faced with, the task that needed to be done, what action you took, and the end result.
• Asking about development opportunities is fine, as this shows that you want to stick around, but do not ask about salary or benefits!
• Your reasons for leaving may be a question the interviewer asks, so have a professional answer prepared. It’s OK to be honest but do frame it in a positive light – saying that the business was moving in a different direction to where you wanted to go, or that you feel you’ve achieved all that you can in the role will be sufficient.
• Don’t talk down your current employer. Following the previous point, this is absolutely vital. Any unprofessional or personal comments will not win you brownie points with the interviewer.
• Ask the interviewer questions, for example: how they plan to grow, or where the leadership want to develop key business areas. It’s important you show an interest in the employer you may work for.

Popular interview questions still revolve around the topics of: teamwork, sales ability, planning and organisational skills, customer focus, initiative, and motivation/drive for results. Prepare for questions you may be asked ahead of time. Just make sure that you answer the question you’re asked on the day, and you’re not just shoehorning what you want to say into the conversation. Consider these interview questions and how you might answer them. We’ve put some tips and tricks to give you a head start:

1. Tell me about one of the toughest groups you’ve had to work with. What made it difficult? – What did you do?

Talk about why the group was tough, without talking down other people. Was there a deadline, or a mix of abilities and experience in the group, for instance? Focus on your actions, not other people’s.

2. Tell me a situation in which you were able to turn around a negative customer? – What was the issue? – How did you accomplish the turnaround?

Again, don’t vent about the customer. Explain how they came to be upset. Demonstrate that you took positive actions, like listening and being patient, to resolve the situation.

3. Give me an example of when a mistake you made provided you with a learning experience?

This isn’t a trick question – we all make mistakes, so don’t say you haven’t! Focus on how your rectifying the mistake resulted in a better way of working for you, the team or the business.

Celebrations and learnings

So, you excelled at the interview and have been offered a position – great news! However, if you didn’t receive an offer this time, don’t panic! You can still take a lot away from the experience. Ask the interviewer or your recruitment consultant for feedback – understanding areas where your interview performance could have been better gives you insight into what you need to change next time.

Our interview checklist for candidates is full of practical tips and information to help you make the best of an interview. From preparation to the big day, it has everything to help you land your dream job. Visit our website or call 01772 259 121 to request your free copy.

And if you enjoyed this blog, you may also like to read our blog on ‘What is your interviewer actually thinking?’. Don’t forget to have a look at our recent job vacancies too.

Over the past few months, we’ve given a considerable amount
of advice on how to write a CV that will make a hiring manager sit up and take
note and how to nail a job interview amongst various other things. However,
we’re regularly asked what a job interviewer is actually looking for and what
they’re thinking when they meet a candidate.

It’s perfectly natural to feel nervous and slightly uneasy
in an interview, after all, it’s an important process and one that could shape
your career prospects for years to come. Getting a job, as we all know, can
change lives – particularly if it’s one you’re desperately keen to get – so
it’s hardly surprising that for many people, interviewing can be highly
stressful.

However, it helps to get inside the head of an interviewer
and put yourself in their shoes. If you were hiring for your own company, what
traits and skills would you be looking for?

Are they who they say
they are?

This may sound obvious, but you’d be blown away by the
number of people who openly lie on their CV. It’s easy to make yourself sound
employable on your application if you just lie and any experienced hirer will
likely want to run through your CV to clarify that you are who you say you are
and that you’ve done what you’ve said you’ve done. They’ll probably want to
throw a few open ended questions at you to allow you to talk through your CV in
your own time and – as long as you are telling the truth – this should come
naturally. It’s important to remember to consider how your past experiences can
help you carry out the role. So rather than simply stating what you did, try
and use examples and make a link with what you’ve done in your past and how it
could help you in the position you’re applying for.

Cultural fit

One of the hardest things for an interviewer to gauge is
whether the person sitting opposite them will fit into their current line-up.
There are two distinct schools of thought. Some people like building teams with
‘disruptive’ characters who can challenge the status quo and create results and
innovation by being different. Others recognise the value of employing people
who can get on with their current employees and won’t upset the apple cart.
Unfortunately, there’s no golden solution to this and if the employer doesn’t
think you’ll work at their company for whatever reason, they’re unlikely to
take you on. Your best bet is to be yourself. Your true personality will reveal
itself further down the line and putting on a persona only raises the risk of
you not actually being well suited to the organisation.

Are you up to the
job?

Finally – and perhaps most obviously – the interviewer will
want to know whether you’ve actually got the skills to do the job. This is
where pinning examples to things you’ve done in your past really becomes
valuable. If you can actually highlight times when you’ve made a difference to
your former employer it saves them the task of linking your skills with the job
specification and working out whether you’re cut out for the role. Others will
do it in their interview and if a hiring manager has an obvious fit for a role,
they’re hardly likely to think about other candidates quite so much. It also
doesn’t come down to what you just say. If the role involves a lot of
interaction with senior partners or associates then you’ll want to consider
your speech patterns and ways of communicating. In addition, you should
consider any obvious reasons why the company wouldn’t hire you and don’t let the interviewer jump to their own
conclusions (which they will). If your CV shows signs of job hopping, for
example, then provide reasons for why you’ve done so ahead of being asked.

For more insights from the team visit our blog or get in touch with the team for more career tips and tricks. 

During a job interview, you might find yourself being asked some tricky questions which put you on the spot. Anticipating them and preparing your responses in advance will help you to manage your nerves and stay composed on the day. So, here are some of the most common questions that trip up interviewees and our top tips on answering them.

‘Tell me about yourself.’

This seems like a very straight forward question but many candidates fall into the trap of thinking this is just a warm-up question to put them at ease and end up telling the interviewer all kinds of irrelevant things that don’t relate to the job. This is an opportunity for you to give a brief outline of your current role and state the personal and professional work experiences that relate to the position you have applied for. One way to prepare for this question is to plan and rehearse a brief statement – a paragraph or so – that quickly describes who you are and what you can bring to the company. Don’t focus too much on your childhood, school life, early career, personal likes and dislikes or hobbies, unless they are relevant to the post.

‘What is your biggest weakness?’

This is tricky because the point of an interview is to present yourself positively. The best way to approach this is to identify a gap in your knowledge or an area where you are seeking to improve yourself, which can be addressed through training or learning. For example, you may need to refresh your skills at using certain software. If you can’t think of anything, look at the person specification before the interview and identify a ‘desirable’ skill that you don’t yet have but are willing to work towards. Whatever you do, don’t tell them about a character weakness such as being continually late or forgetful.

‘What do you like least about your current job?’

The interviewer is looking to see how you speak about your existing employer and role. Be utterly professional and never criticise any individuals that you work with. The best bet here is to mention an aspect that’s far removed from the job you’re seeking. Finish by explaining that, despite the unappealing element, you have learned something useful from it or achieved something fulfilling. This shows that you have resilience and a positive attitude.

‘What has been your biggest failure?’

This is a tough question because it asks you to go over something that you’d probably rather forget, and at a time when you are already feeling under pressure. It is designed to find out more about your previous job performance and anticipate how you might behave in the future. Most importantly of all, the interviewer wants to know what lesson you learned from your failure. The number one rule here is to keep focused on your career: don’t talk about a divorce or anything similar. Equally, don’t mention something minor from years ago, like not passing a school test. Some candidates avoid the question and claim never to have failed at anything, but that also suggests that they’ve never taken any risks.

A top tip is to use the STAR framework (Situation/Task, Approach, and Results) to explain what happened. For example, you had to pitch to an existing client to win £10,000 of additional business. You approached it casually because you felt certain that the work was a dead-cert. Unfortunately, the client felt that a rival went the extra mile and gave the work to them. You have learned to treat every pitch with equal attention, regardless of your existing client relationship.

‘Where do you expect to be in five years’ time?’

This one is so common that we have written a blog specifically on answering this question.

Remember that employers just want to get a better idea about your background, your communication skills and how you’ll perform if they offer you the job. If you rehearse answering tricky questions and frame your responses so that you present yourself in the best possible light, you will impress interviewers, even when talking about your mistakes or weaknesses.

​For more job interview advice from the team, check out our other posts here.

If you are looking for a new role check out our current jobs or if you want some career advice get in touch today.

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When an interviewer asks, “Where do you see yourself in five years?” many interviewees find themselves flummoxed. They haven’t thought that far ahead. All they know is that, right now, they want this particular job. Where it will have taken them in 1825 days is anybody’s guess. And, after all, how can they possibly say what they’ll be doing then when they don’t even know what they’ll be doing this weekend?

So, why do interviewers like asking this question? The aim of the interviewer is, of course, not to test your psychic ability, but to dig deeper and find out more about you as a potential employee. In particular, they want to find out what your mid-term career goals are to see if they align with both the role and what they are able to offer you as employers. Will you be satisfied with the position and prospects, work hard and stay in their employment for a long time? They want to hire someone who is genuinely excited about the job and who sees it as a great career move.

Let’s start with what not to say.

• Don’t joke about wanting to do your interviewer’s job. Nobody wants their own job prised from them by a competitive new hire.
• Don’t go into a very detailed plan about how you will get promoted. It can look over-confident and inflexible.
• Don’t mention unrelated dreams such as writing a novel or owning a business. An employer is interested in what you will do for them. Don’t joke about winning the lottery and retiring, either.
• Don’t ponder for ages, suggest a few different things or – worst of all – say that you haven’t thought that far. It will make you look directionless.
• Don’t make any references to their rivals. Some interviewees think that mentioning an aspiration to gain the skills to work for another notoriously selective or popular employer makes them look ambitious, but why would any firm invest in you just so that you can go to a rival?

When you give your response, the ideal answer will portray you as ambitious but not entitled; forward-thinking but adaptable; realistic but aspirational. The main thing to do is show that you are excited about this position and what you will learn over the next five years: you have a desire to succeed and be the best you can at it. The interviewer will be looking for evidence that this job will meet your goals for several years and that you will stay in it long enough to repay any investment – of both time and money – in you. Then, rather than focusing too much on where you want to go next, present a vaguer and more flexible desire to progress and develop, should opportunities arise. If you can do a bit of research into your employer’s long-term goals and show that your personal career goals align with them, even better. They’re looking for nurses to mentor new staff as part of a recently introduced induction programme? Great – that suits your ambition to guide and eventually train others.

Finally, be prepared for one or two follow-up questions which might be used to see if your answer is a rehearsed one or if it genuinely reflects who you are.

For more interview advice from the team, check out our posts here.

You’ve applied for a series of new jobs, and finally secured the all-important interview for your dream role. While it may seem like you are just steps away from hearing the words ‘you’re hired’, the hard work starts now. You need to be fully prepared for the interview to ensure you have every chance of success. Often candidates will have worked really hard on job applications but let themselves down at the interview stage by either not preparing adequately or presenting a bad image. So what are the top five interview mistakes you need to avoid?

Not doing your homework

With the internet at your fingertips, there is absolutely no excuse for not doing your homework before an interview. Despite this, however, clients often tell us that a candidate didn’t get the job because they didn’t know even the basics about the company and role they applied for despite having all the skills required. Take the time to thoroughly research the business – look at the website for information about the history, values, and culture. Seek out information on social media to glean an insight into the type of work and activity the business does. It’s also worth researching the person who will be interviewing you – you will be able to source information about their role and length of time at the business which will help you establish a rapport at the outset.

Too much talking, not enough listening

Another big mistake candidates make – often due to nerves – is talking too much and not listening to the questions being asked. Take the time to really take in each question and, if you are unsure of how to answer, ask the interviewer to repeat it. This will buy you some time and enable you to prepare an answer better. Candidates often go wrong by responding too quickly and going off on a tangent which means they haven’t given the interviewer the information they are seeking. Often this happens due to a combination of nerves and a failure to prepare. If you have researched properly you will not only be less nervous, but you will likely be able to answer the questions asked.

No questions

Another big no no is not asking any questions yourself. Almost every interviewer will factor in time at the end of the meeting for the candidate to ask anything about the role and company. Don’t make the mistake of not preparing questions in advance. Think about what queries will demonstrate that you are serious about the job and your progression within the company. Could you ask about the training and development opportunities or about the team you will be working with, for example? Don’t, however, make the mistake of asking about when your first pay rise will be or how many sick days you are entitled to!

Moaning about your current employer

Most interviewers will ask you about your previous role and employer. And regardless of why you left the company never make the mistake of criticising the people or business you worked for. No prospective employer wants to hear a potential staff member bad mouthing people they have worked with before – not only will it cause concern that you might do the same at their business, but it will also almost certainly move your application to the no pile!

Wrong attire

Even if you know that, if you secure the role, you won’t be expected to be suited and booted every day, don’t turn up to the interview in jeans and a t-shirt. Don’t however, go to the other extreme and turn up looking like you are about to go on a night out!

The interview is often the last stage of a lengthy application process. Don’t ruin your chances of securing the role you deserve by making the mistakes listed above. Preparation is key and remember, if you have been invited in for interview, it is because you have already demonstrated your suitability for the role. Good luck!

For more advice from the team, check out our other posts here.