Even after a tumultuous couple of years during and following the Covid-19 pandemic, 2023 also brings with it certain challenges for businesses in the UK

Economic pressures, talent retention, and for many, adapting to the permanency of hybrid working are all factors that make business-as-usual still pretty unpredictable.

And, as well as a necessary focus on retention and recruitment of employees, companies will no doubt be conscious of their own business strategy, plans for growth, and the retention of their client or customer base.

It goes without saying that earning a client’s trust is paramount to the success of your business.

Additionally, you work hard for your clients and to maintain and build your reputation and professionalism. Retaining clients and your place in your own specific market requires strategies to help build relationships and keep those clients coming back to you as their business or brand of choice.

Client retention means you can avoid spending a lot of valuable time in marketing your services or products to earn new business. Also, happy clients who return to you may even provide a lead to additional work if they recommend you to others in their network. This can be a huge boost, especially if they have wide-reaching connections.

So, how can you help retain those valuable clients and increase your repeat business, thus placing yourself well ahead of the pack>? Here are our five top tips that could accelerate retention levels and see your businesses’ reputation rise.

1. Communicate

How often do you hear clients complaining that someone from customer service doesn’t return their calls, or that they don’t know where things are up to should there be an outstanding query with the order or service?

Your clients want to feel valued, and it’s easy to make them believe their business is important to you. Start by returning their phone calls or emails. You can delegate some of this work if necessary, but if correspondence requires your personal attention – make the time to address it. This could be as simple as setting aside a specific time each day and blocking off your diary to give you space without interruption to answer clients’ questions.

2. Be Honest

Things don’t always go to plan. It’s critical for your team to be able to handle bad news, as well as good, and deal with unexpected results.

Therefore, it’s vital to be clear with your client that you can’t guarantee results. Managing potential outcomes can be tricky, but preparing your client from the start will make results easier to handle.

Honesty is essential. Don’t be tempted to give false hope and be clear that there may be problems or even a negative outcome if you believe this to be the case.

It’s also essential to be honest about your own performance as a provider of specific services and/or products. For example, if you are late with order fulfilment or dispatch, admit it. If a client or customer discovers you were untruthful about a small issue like late delivery, they will doubt you over more significant issues. Aim to protect your business’ integrity in all circumstances.

3. Charge Customers Accurately

Depending on the nature of your business and the services provided, overbilling or charging in a way that was not clearly communicated to the client will not help establish your business’ professionalism.

Therefore, invoices should always correctly reflect the work done. Time tracking and billing software can help your business to create accurate bills, avoiding unhappy clients who believe they have been overcharged, and resulting in faster payments and higher levels of customer confidence in your services.

Additionally, you may wish to offer various billing options such as hourly billing, retainer or flat fees for services – clients have different preferences, and to keep ahead of the pack it’s a good idea to consider offering different options. Being agile in this way could be the difference between keeping and losing a client.

4. Remain Professional

Of course, the most critical aspect of retaining clients and gaining market position is to complete the instruction of work you have taken on; providing services that are effective and offer value to your clients.

Meeting deadlines, employing skilled professionals, and offering service excellence at all touchpoints will ensure clients recognise your professionalism and return to use your services again – as well as recommend you to others.

Equally pivotal to ensuring your business remains relevant is to keep any relevant employee certifications/qualifications up to date, and where possible (and budget and time allow) invest in training your people to continue to offer the very best service at all ‘moments of truth’ in the customer journey.

5. Consider Diversifying

It may seem a bold move, but diversification can give you an advantage over competitors and place you ahead of the curve. Addressing the ‘where’ and ‘how’ to scale your business should be considered carefully and will be dependent on your current position – both geographically and in terms of customer base and marketplace.

Dramatic strategy changes may seem radical, and remaining credible is paramount, so you may wish to consider small steps if looking to increase your service offer. If you choose to consider this route, a good place to start is by re-examining your strategic plan to highlight areas you could develop as well as ensure you are on the right track for success.

Following these top tips will help you create better client retention, enhance your reputation and keep you one step ahead of the competition in a still-uncertain business operating environment.

Next Steps

If you’re reading this article because you are looking to develop your team, we’d love to be part of that conversation.

Don’t hesitate to call one of our sector specialists on 01772 259 121.

About Clayton Recruitment

Clayton Recruitment has been partnering with organizations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are building your existing team or looking for your next career move, we can help. And, if you are currently employed, you can be assured of complete confidentiality, professionalism, and honesty throughout the process – as standard.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

The average time it takes to hire a new individual for your business is increasing.

According to a recent post from LinkedIn, it can take more than forty days for a hiring manager to find and make an offer to the right employee. While part of this problem may be attributed to skill shortages across a number of professional sectors, there’s a larger underlying issue.

Businesses are taking too long to make decisions.

While it’s important to be cautious when choosing the right employee to bring onto your team, a slow hiring process can have a number of negative repercussions. As competition for skilled individuals grows, taking too long to select a candidate could/will mean you miss out.

At the same time, there’s a risk you could end up impacting your employer brand, prompting future candidates to avoid applying for your roles.

Remember candidates talk to each other and especially online.

So let’s talk about why hiring faster is a good idea.

Hiring Fast vs Hiring Slow: Why Speed Wins

The best candidates are always highly coveted and receive multiple offers from a variety of different employers. If you’re not fast to act, the chances of losing your ideal employee are higher than ever.

As a recruitment specialist, we can only do so much to persuade candidates to wait.

Recruiting faster doesn’t mean abandoning your standards when choosing the correct candidate. Instead, it means reworking your process so you can make intelligent decisions quickly.

Here are some of the reasons why businesses need to increase the speed of their hiring strategy if they want to remain competitive.

1. Increases Your Chances of Securing the Right Talent

The hiring marketplace has changed drastically in the last three years. Today’s employees don’t have time to wait around for a company to offer them a role. More importantly, they usually don’t have to. Even if you don’t offer a role to a candidate straight away, there’s a good chance another business will.

Making slow decisions about who to bring onto your team doesn’t necessarily improve your chances of getting a high-quality candidate. While you’re busy consulting with your recruitment team about whom to hire, your ideal candidate is already looking for alternative roles.

The longer you take to decide, the more chance you have of someone else swooping in and recruiting your top choice. This could mean you need to settle for a less-than-ideal alternative, just so you can fill the gap in your team.

2. Better Existing Employee Experiences

A slow hiring process isn’t just a problem for future employees, it can cause issues with your current workforce too. When positions go unfilled for too long in a business, many leaders need to distribute the tasks associated with those roles to other team members, to fill the gaps.

This means staff ends up focusing more of their time on projects and initiatives not included within their general job description. This can increase your risk of burnout and overwhelm, and even encourage employees to start searching for new roles too.

Placing more strain on your existing team also means they’re more likely to be prone to making mistakes in their day-to-day work. Overwhelmed staff need to rush through tasks, rather than giving each job their direct focus.

3. Enhanced Candidate Experiences

Jobseekers are no longer just searching for great salary options and benefits when it comes to assessing their options to move roles. Amongst other things (and there is quite a list these days) they’re also looking for evidence their employer will treat them with empathy and respect. This means the candidate experience has become more important than ever to companies in search of new talent. Fail to deliver a good experience, and you’ll miss out on future opportunities.

A speedy hiring process delivers a better all-around experience for your candidates, showing them, you respect their needs.

The faster you provide your candidates with an offer, the more likely they are to feel committed to your brand and their role within your business. The longer your hiring process takes, the more your new team members are likely to lose their enthusiasm about their new role.

Ethical recruitment (something we’ve looked at recently) means in simple terms, doing the right thing – always. This should be the very foundation and principles on which your hiring activity is built.

4. Improved Employer Brand and EVP

Ensuring you can attract and retain the best quality talent in the current market requires significant effort. You need to ensure you’re promoting an employer brand that convinces potential candidates you have the right opportunities to offer.

Your employer brand is influenced by everything you do when interacting with both your existing employees and future staff. This means if your candidate experience is poor, due to a long recruitment time and lack of communication, you could risk scaring off new employees. In fact, around 43% of job-seekers say they might even write a negative review about an employer when the hiring process takes too long.

Committing to quickly providing your candidates with insights into the success of their interview, and making decisions fast about who to hire will ensure you stand out in your sector and amongst competing businesses.

Speed Up Your Hiring Process

In the current market, the best candidates won’t wait around for a long hiring process. And it goes without saying that the more in demand they are, the more options will be open to them when it comes to choosing where to make that next move.

If you can’t act quickly to secure the best for your business, simply put – you’ll miss out.

Recruiting faster doesn’t have to mean lowering your standards, but it could mean looking for ways to optimise your hiring process.

And, whilst time may be of the essence, it’s equally as important not to make any rash decisions or rush into a decision that could ultimately come back to bite you. After all, there is a significant commercial cost of a bad hire too.

Working with a recruitment agency can help to focus your activity – helping to source, and shortlist candidates faster, so you can get the right talent quickly  – whilst also ensuring that no balls get dropped along the way in ensuring that the candidates that are presented to you are still the right ‘fit’ for your business.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

Finding the ideal talent for your team is the first stage of building a successful business. Once you’ve attracted top-performing candidates to your workforce, you also need to ensure you’re taking steps to keep them around.

And with hiring activities still healthy In today’s market, employees have many opportunities to switch employers and businesses should they find that they’re unsatisfied with their current employment. That means learning how to retain your top talent is more important than ever.

Employees can choose to leave a business for a variety of reasons. Sometimes, they feel they’re not getting enough satisfaction from their role, or they lose interest in the company’s vision for the future.

Other times, employees may feel they don’t thrive in their current position due to issues with colleagues or managers.

While the cost of replacing a lost employee can be significant, it’s worth remembering that anywhere up to 75% of turnover can be avoided.

That is why it is critical to recognise the signs that your employee might be looking elsewhere. So in this post, we are going to share several signs to be aware of.

1.    They’re Avoiding Long-Term Projects and Growth

When an employee decides they no longer want to work with a company, they often begin to reduce their involvement in long-term projects and strategies for development or growth. They stop envisioning a “future” with the business, which means they generally spend more of their time on short-term tasks and simply “checking boxes” on their to-do list.

When an employee who previously volunteered for various challenging projects no longer raises their hand in meetings or delegates long-term work to other employees. In that case, this could signify they’re not planning on being around for long.

Pay close attention to whether your staff members still invest in their future with the company by agreeing to learning and development opportunities or discussing goals during one-on-one meetings. If your employees no longer see a future with you, change their perspective by offering them insights into progression opportunities, they might miss out on if they leave.

2.    They Show Visible Signs of Stress

The World Health Organisation says “burnout” is a significant occupational phenomenon that has increased drastically in recent years. Burned-out and overwhelmed employees disengage from the workplace, show clear signs of exhaustion, and often look for alternative work opportunities. With this in mind, tracking your employee’s mental and physical health is important.

Pay attention to signs of exhaustion, like the heavy reliance on caffeine, yawning, or even a slower-than-usual pace in your team member’s workflow.

The attitude of your employee might begin to change too. They may appear to be overwhelmingly negative towards other colleagues or attempt to isolate themselves from their peers, taking part in meetings less than usual. In some cases, they could even become more argumentative or aggressive. If you notice signs of burnout, speak to your staff member about how you can help them manage their workload.

3.    They’re Not as Creative or Intuitive as Usual

When employees decide to leave a business, they stop actively contributing to its growth. You may notice some of your top performers who used to share ideas for development in previous meetings are now quieter when you’re asking for suggestions or advice.

Rather than trying to solve problems with out-of-the-box ideas and collaboration, your team members may simply pass difficult tasks onto other employees. They could stop taking the initiative with their work and may focus on doing just the “bare minimum” to get by.

An employee who’s occasionally quiet during business meetings isn’t necessarily a cause for alarm. However, if your team member seems to have lost their passion for helping the company grow, they may no longer feel inspired by your company’s mission or values.

A good way to address this issue is to give your team members regular feedback and let them know how much you value their input. Employees are more likely to contribute when they feel recognised and rewarded for their hard work.

4.   They Focus More on External Networking

Networking is important in building a thriving career as a professional. It’s not unusual for dedicated employees to visit industry events and connect with other experts on social media. However, there may be a problem if your team members focus more on external networking than on building internal relationships.

If you notice your team members are disconnecting from their internal peers, failing to attend meetings, or spending less time chatting with colleagues, check out their external networking efforts. If they’re heavily invested in adding new connections on LinkedIn and improving their personal brand, this could be a sign they’re looking for a way to branch into new opportunities.

There are a few ways managers and supervisors can tackle this issue. Preventing staff from building external connections isn’t an option, but you can encourage your team to bond with their colleagues through team-building exercises and more consistent internal communication.

5.    Their Performance Begins to Suffer

For an employee to thrive in their role, they need to do a lot more than just show up and follow the instructions given by a manager. The best staff members are constantly pushing themselves to be their best. However, if your employee is disengaged and disinterested in their work, you may begin to notice performance issues.

You might be able to notice more errors in their work, which they never used to make before. Or perhaps your customers are providing negative feedback concerning a specific employee’s behaviour. Other colleagues may even complain that one team member is no longer pulling their weight around the office.

If your staff member is no longer reaching their targets or making the right amount of effort, the first step shouldn’t always be to engage in disciplinary action. Speak to your team member and discover what’s happening behind the scenes.

Don’t Lose Your Top Performers In today’s changing landscape, issues like disengagement, burnout, and even “quiet quitting” are becoming increasingly common. Fortunately, if you can recognise these signs ahead of time, there are still things you can do to re-ignite your staff’s passion for your company and prevent them from seeking other employment options.

Pay attention to your top performers, and make sure you’re not actively pushing them away.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help you hire talent for your team.

We’re living in a world where the demand for talent significantly outweighs the number of available candidates in search of  roles. More than half of U.K. businesses are experiencing skill shortages, and countless worldwide organisations struggle to fill critical positions.

Factors like the Great Resignation, the rise of remote working, and changing employee priorities have made it harder than ever for employees to fill their employment pipeline. In this environment, businesses must access the right support.

A specialist recruitment partner with expertise and experience in your industry makes it easier to find the people capable of transforming your team. Here’s how you can identify the right one to work with in 2023

Why Your Company Need Recruiting Partners

Currently, around 80% of organisations say they have difficulty filling positions due to a lack of available skills. As unemployment levels continue to drop, the quest for talent will likely become even more challenging for modern brands.

A recruitment partner can be the ultimate way to stay one step ahead of the competition and ensure your business can thrive in the years ahead. Companies like ours have spent years cultivating networks which offer extensive access to top talent.

We can tap into “passive” candidates who may not be actively searching for new roles. As recruitment experts, we are skilled at positioning businesses to the right candidates by offering help with social media marketing, job description writing, and interview setting.

A recruitment partner gives your company the extra support to quickly track down the right talent and build a pipeline of available experts. They know where to look for talent and can help your business to appeal to every part of the workforce.

How to Choose the Right Recruiting Partner

A recruitment expert has the potential to save companies time, money, and headaches in the search for talent. However, the success of your new strategy will depend on your ability to choose the most suitable company for your business. Here’s how to get started.

1. Look at Their Brand Presence

Branding and online presence are growing increasingly important to the recruitment landscape. Countless candidates check a company’s “employer brand” before deciding whether to work for them. They’re also increasingly active on digital channels when searching for jobs. Around 90% of candidates now use social media in their job search.

To ensure you can adhere to the changing recruitment landscape, you’ll need a recruitment partner with an excellent image and strong online presence. After all, if the company fails to market itself effectively online, they may also struggle to promote your vacancies.

Search for active social media pages across LinkedIn, Facebook, and Twitter. It’s also worth looking at how frequently your recruitment team shares thought leadership content and blog posts to support their sector.

2. Prioritise Industry Experience

Every industry has its specific nuances to consider when it comes to recruitment. People in the technology landscape are looking for different things from their employers than those in the engineering space. These groups have different messaging, unique priorities, and different expectations. As such, finding a recruitment partner who knows your space is important.

An expert recruitment partner will understand your landscape and the kind of candidates you’re trying to reach perfectly. They’ll know how to position your job descriptions, what types of copy and content to use to attract employees, and even where to look for passive candidates.

A recruiter with a good knowledge of your sector will also be able to match a specific individual’s skills more easily to the goals and requirements of the role in question.

3. Explore Recruitment Service Options

Different recruitment partners can offer different kinds of services to their clients. Some work on specifically filling roles as they emerge in the company, while others fill talent pipelines with various candidates. This may even involve reaching out to the 70% of candidates who aren’t actively searching for a new job when you’re hiring.

Various recruitment partners can also offer different levels of assistance with the recruitment process. Some can help with writing job descriptions and social media posts, so you can improve your chances of reaching the correct audience with the right language. They may also be able to offer help with your interview and shortlisting process.

The level of assistance you need and the extent of the service you’re looking for will help you to determine which partner is right for you.

4. Check Case Studies and Testimonials

Reviews and testimonials are an excellent way to get a behind-the-scenes look at the kind of support you can expect from your recruitment partner. Your chosen company should have a website to showcase case studies and details about previous client interactions.

Look through the messages left by other companies, and find out as much as you can about how happy they were with the speed, accuracy, and guidance offered by the recruitment team. Aside from checking the company’s website, you can also look in other online environments for additional business comments.

A recruitment company’s social media pages can be a good place to look for quick messages from happy clients or posts showcasing recent reviews.

5. Speak to the Company First

Finally, once you have a shortlist of the recruitment partners you might want to work with, it’s worth reaching out and arranging a time to talk. A conversation with your recruitment partner can help you to answer a lot of questions you might have about their service, how much support they can give, and how they’re going to communicate with you in future.

Speaking to the recruitment experts also allows you to test their knowledge and expertise and build a rapport for future interactions. A good recruitment company should be ready and willing to arrange a meeting with the stakeholders in your time where you can discuss all of your concerns. Depending on their location, they may offer various forms of communication, such as video conferencing, calling on the phone, or face-to-face meetings.

Whether you already have an internal team responsible for hiring, or you outsource this to sector or regional specialists, using the services of a reputable recruiter can add a huge amount of value to your hiring strategy. Finding a partner that can act as an extension to your own business and is flexible and adaptable in their approach is key.

Ultimately, in our 30-year experience, the clients we speak to are looking for four things – speed, a reduced workload, personalised relationships and ultimately, results.

And, although time is a precious commodity (seemingly now more than ever), doing your due diligence in selecting and identifying an agency you can trust to deliver is time well spent in the long run.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist fivisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

How to build a talent pipeline for your practice is a question many of our consultants are asked.

Logical when you consider that developing your team and the talent within your organisation will be key to your growth this year.

What Is A Talent Pipeline?

Contrary to what you might expect to read on a recruitment website, building a talent pipeline involves developing your current employees in addition to recruiting talent to ‘plug’ skill or experience gaps or fill your expansion needs.

Both will be critical for your success.

Building A Talent Pipeline: Business Strategy

The first question to inform your talent pipeline is focused on your current business growth strategy.

Are you planning to move into a new geography or perhaps offer a different aspect of your service?

You might have focused on business services and now want to expand into home and family; perhaps even consider wealth management.

The question is, do you have the capability in these areas currently or do you need to bring in a director or consultant to build a new vertical who are keen to move?

Considering these questions, how will you now plan your recruitment and within what time frame?

As a recruitment company with twenty years experience, we notice that many clients when they first come to us haven’t thought through their long term plan.

Remember to factor in budget and time to hire to hit your growth goals and be prepared for people leaving, which will produce gaps which need to be filled.

Building A Talent Pipeline: Your Current Team And Their Development

In today’s current market and depending on the size of your business it’s unlikely that you will be overstaffed with employees, ready, willing and able to be developed into a different role.

However, if you have a robust training and performance development process, it is more than possible that members of your current team will be able to move into different roles. Depending on your timelines it may be viable that some members of staff can develop to fill your growth gaps over the next one to three years.

Remember in today’s workplace; Millennials rule and are increasing in numbers across the globe. Something they deem key in their work is the opportunity to be developed. Therefore factor this into your talent development strategy and your future recruitment plans too.

Building A Talent Pipeline: Your Employer Brand

Recently we were carrying out some of our own research with candidates on why they choose to work with certain clients and not others.

Employer branding, culture and approach were giving as three influencing factors. One candidate even shared a story how after she came out of the interview she had been overwhelmed, in a positive way, by the  ‘feel’ of the organisation and their approach and was ‘keeping everything crossed’ that they made her an offer.

This isn’t an uncommon story, and the impact of your employer brand is more critical than ever.

A strong employer brand showcases the values and company culture in your organisation – all essential for attracting talent to your organisation and engaging your current staff.

More than 59% of managers say that branding is one of the critical components of their HR strategy.

While there are many different definitions for “employer branding” depending on whom you ask, they all mostly say the same thing. Your brand is the way that ‘potential new team members’ in the business world perceive you, and your opportunity to showcase what makes you unique.

Otherwise known as an “Employer Value Proposition”, your brand can help both you and your recruitment partner truly attract talent to your organisation while ensuring that you fill your team full of people who share the same values.

Building A Talent Pipeline: Using A Specialist Recruiter

The majority of clients we work with here at Clayton Recruitment come to us to help them build their talent pipeline because they have neither the time or connections to do the job as well as they would like.

Recruiting is our job; unlike most businesses who have to attract and work with clients, develop their fee earners and growing teams and then, as the business dictates recruit new members of the team.

A challenge for an already time-pressed individual.

Though it is great to recruit from within, it’s also key to bring in new ideas and perspectives from key hires who might have a different portfolio of experience and results.

Finding these individuals in a skill short market takes time.

Though we would always encourage building a network and leveraging your existing contacts and old school connections, this doesn’t always produce the results you want.

For instance, James who you have met at various social gatherings may have a high profile, however, might not have the detailed attributes your role description indicates is pivotal.

This is why working with an experienced recruitment company in the sector will make all the difference in building your talent pipeline.

Utilising all these different ideas and suggestions in your practice will enable you to start the process of building a strong talent pipeline this year.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Industrial, and Engineering appointments, on a permanent basis. If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

Taking the right approach to training your new hires is one of the most important things any employer can do. The right education and guidance sets your employees up for success in any role and ensures they can thrive in your company.

What’s more, today’s employees crave training more than ever before.

A 2021 global workforce report from Randstad revealed that the vast majority of employees worldwide (especially those in the younger age brackets) believe they need to upskill to keep up with the labour market changes since the beginning of the Pandemic. Some other studies show that around 40% of staff members worry their skills will become outdated in today’s quickly-evolving landscape.

However, according to the same studies, 49% of employees want to enhance their skills but are unsure where to begin, and this correlates with the findings from the aforementioned report, which saw the majority of survey respondents say that they are unsure of which skills to acquire due to the rapid changes occurring in the global workforce.

For those in leadership positions at your company, the focus areas for training an initial new hire should revolve around developing critical soft skills. Most of your new team members already have the technical talents required for their roles. However, you can always look into upskilling and expanding this knowledge later.

Your team members need help with the critical skills that will define their future with your business. Here are the three areas you need to focus on.

Skill 1: Goal Setting

Goals are critical in any role. According to research from Harvard Business School, people who successfully visualise and write down their professional goals are often 20% more successful. Goals act as a compass in any career, giving direction and guidance to your team members.

Start by providing your new employees with a clear insight into your business values and expectations for their work. This will help them monitor and measure their performance to ensure they’re delivering the right results. Next, arrange for a meeting during the onboarding process, where you can set different types of goals with your new team member, such as:

• Short-term goals: Define what your new employee should be working towards during the first few months of their position in your company. As a manager, outline what you’d like to see from them, and ask what they would like to accomplish during this time.
• Long-term goals: Ask about where your employee sees themselves in the future. Do they want to work towards a promotion or a higher-paying role? Together, you can outline a plan for how they can make their targets a reality.
• Development goals: Where would your employees like to improve their skills or become more proficient during their time with your company? What training opportunities would they want access to, and where do they feel they need the most help?

It’s also worth providing your employees with key tips on improving their chances of successfully reaching their goals. Discuss the difference between setting realistic and unrealistic targets, and look at how you can help your employee to become more focused.

One option could be to set your new team member up with a mentor, so they can constantly get feedback on their progress. It’s also worth having regular meetings with each employee throughout the year to see whether they’re accomplishing their goals and what you can do to assist them.

Skill 2: Relationship Building

Relationships form the foundation of a strong work culture. Research shows positive relations between employees and their managers and colleagues lead to better job satisfaction, increased retention, and boosted productivity. However, many employees struggle with creating the right connections throughout the company.

During the initial onboarding process, when you’re bringing your new team member into your company, introduce them to the people they will be working with. Some bonding activities can be extremely useful during this stage to help with breaking the ice.

Next, provide tips on strengthening your team members’ relationships with colleagues and managers. For instance, you can encourage them to:

Be proactive in offering help: Employees who constantly look for ways to support and assist their other team members are more likely to be appreciated by the rest of the team. Encourage your staff to be proactive team players.

Take part in meetings: While not all of your business meetings may be mandatory, many provide networking and communication opportunities. Asking staff members to participate in regular video and in-person meetings will help to strengthen bonds.

Develop emotional intelligence: Training your employees on how to demonstrate good emotional intelligence is fantastic for enhancing their relationship-building abilities. They should be aware of how to recognise and understand the emotions of others.

Communicate constantly: Make sure your team has a strong culture of constant communication and collaboration. Everyone should feel included in conversations, and every team member should feel as though they have a voice.

Network whenever possible: Allow team members to attend events and networking opportunities. This is a good way to help them expand their relationships in their sector and feel more confident communicating with others.

It’s also helpful to have diversity, equity, and inclusion policies, which highlight how each team member should show respect for their fellow workers. If any of your employees seem to be isolating themselves from the group or show a negative attitude towards others, jump in and see what you can do to fix the problem.

Skill 3: Productivity

All employers want productive, efficient, and engaged team members. While the support you give your employees in the form of the right technical skill training and tools will help to enhance productivity, there are also steps employees will need to take themselves.

Ask your staff members how they currently pursue productivity in their workflows and where they’re most likely to struggle. If your team members are working in a remote or hybrid environment, they may need more assistance with scheduling their work and ensuring they adhere to deadlines.

Introduce your employees to different methods of boosting productivity, such as:

• Arranging their to-do list: Some employees will find it easier to tackle the toughest jobs first thing in the day. Others will prefer to start with easier tasks and work on complex challenges later. Encourage your staff members to discover what works for them.
• Taking regular breaks: While pushing your employees to be productive at all hours of the day is tempting, we all need breaks. Help your employees to take time out when they need it, by allowing them to step away from their schedule from time to time.
• Tackling one task at a time: Teach your employees that multi-tasking is rarely the best way to generate the right results when it comes to productivity. Breaking large tasks into smaller pieces and working on targets one at a time is more likely to generate results.
• Managing energy (not just time): Give your employees the freedom to adjust their work schedule according to when they have the best sense of focus. In today’s hybrid and remote work world, giving your employees more autonomy can boost productivity.
• Leveraging useful tools: Certain tools and technology in the workplace can assist with productivity. For instance, some team members might use time-tracking applications to discover how long they spend on different tasks. Others might organise their day with a centralised project management system.

If any of your employees are struggling with productivity, it’s important to reach out and find out what’s happening. The problem could be with their schedule and how they organise their day. Alternatively, you could find your employees are experiencing the early stages of burnout. Either way, you can work together to develop a plan to promote the best workflow.

Finally, remember that the success of any new hire depends as much on the kind of training and guidance you give them as their own input and engagement into their work. Getting this part of the onboarding process right not only provides them with what they need to thrive at your company, but can also help to improve employee retention, and avoid high employee turnover.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Marketing and Engineering appointments, on a permanent basis.

Whether you are looking for your next career move, or your next hire as a business owner of HR professional – we can help. Call us on 01772 259 121.

The interview process can be a gruelling task for all parties involved. When most hiring managers think about the complexity of interviewing, they focus on the challenges facing the person being interviewed. However, those hosting the interview also have their own hurdles to overcome too.  

From avoiding unconscious bias, avoiding ageism, and making sure you sell your candidates on the idea of working with your business, there are several important points to keep in mind as well as remembering all the main points covered at the end of the session.  

Here are some of the top strategies to follow as a hiring manager if you’re concerned you might not be getting the most out of your interviews. 

1. Know Your Interview Options

The first step in ensuring you can master your interviews as a hiring manager is knowing what methods you can use to best connect with potential candidates.  

Today, the traditional face-to-face interview isn’t your only option. Video interviews have increased by 67% due to the pandemic and the rise of remote working with technology advancements being key. As hybrid employment options continue to thrive and companies look for ways to streamline the interviewing process, video conversations will likely grow to be more common in many businesses throughout the upcoming years if not already popular.  

But not forgetting, there’s also the time-old classic of picking up the phone for simple phone interviews as well to simply hear the person who could potentially be working with you. 

Each type of interview has its own challenges to consider. For instance: 

• In-person interviews: You’ll need to think about where you’re going to host your interview, whether it’s a welcoming space, who will attend, and whether the candidate will present or just have a simple face to face conversation. 
• Video interviews: Consider what kind of video meeting software you’ll be using, the background you’ll have in your video, and how you can present yourself as professionally as possible over a webcam. Always test the sound and camera quality beforehand and check whether all those participating are visible on screen. 
• Phone interviews: Ask yourself whether you may need to record any phone interviews to go back over them later and how you can ensure you get a promising idea of what the candidate is like based on voice alone. 

2. Avoid Inappropriate Questions

Inappropriate questions are becoming more common than you would think in interviews. While certain topics of conversation can feel like polite small talk at first, they often cause more problems than you’d think. For instance, asking people about what they did on the weekend can create an unconscious bias if you also have a shared hobby with them – but also at the same time, could be harmless conversation to break the ice. 

Unconscious bias could favour one candidate over another because you like certain things about their lifestyle or personality, which have nothing to do with the role or the ability to complete their tasks. 

Some other questions to avoid are: 

• Where do you live?  

• How did your childhood shape your professional life?  
• If you could choose a different career, what would you choose?  
• What is the worst trait of your previous manager? 

All the above questions could be classed as too personal, too confronting and encouraging speaking badly about others – all traits you want to avoid when interviewing someone for the first time and something you don’t need to hear to assess their capabilities for this role. 

3. Interview Styles and Formats

There are many kinds of interviewing techniques that today’s business leaders and hiring managers can use, including competency-based or collaborative interviews, presentations, and group interactions to get a real feel for the potential candidates. 

Interviews are always best performed with two people from the hiring company, which can help avoid bias. It also gives those hiring the chance to discuss different opinions on those they are interviewing and not decide based solely from one person’s perspective and therefore giving the candidate a fair chance. 

Other methods are to consider using a first and second stage interview format before the final decision is made. In today’s environment, many first and second stage interviews can take place over Zoom or Teams so that it suits all parties involved. Carrying out interviews online also gives you more chance to interview more people, without the need for travel, time allocation and gives the candidates a better chance of being able to partake at a time that suits them and you best. 

4. Generalise Your Interview Questions

Standardising your interview questions makes it easier to assess your candidates when you have interviewed several people for a role. It also means you’re less likely to allow unconscious biases to get in the way of your hiring decisions because you’re evaluating everyone based on the same set of guidelines, criteria, and questions. 

Create specific competency-based interview questions for the specific role in question, which allows you to score each potential employee based on their specific values, behaviours, and results.  

For instance, you can ask questions like; “share examples of times they’ve acted as a leader” or “shown exceptional teamwork”, and then make notes about their responses. Assigning scores to answers will also help you see who you should be shortlisting based on their answers compared to others if you are interviewing a larger number of people. 

Your interviews need to maintain a level of flexibility. It will be logical to ask follow-up questions to elicit more detail at times when needed if the candidate doesn’t elaborate themselves. 

“Tell me more about X or Y or why you decided to do B or C” are classic follow-up questions that work well to get more of an understanding of the candidates’ experiences.  

To make sure you know about a candidates’ hard skills, behavioural and soft skills there are some questions that LinkedIn Talent Solutions suggests you cover.  

• “Say you’re negotiating a contract or administrative action or settlement in which the parties are far apart in what they want. Use a past example of this to talk me through your negotiation process.” 
• “What would you do if you were asked to work on a case, contract, or business scenario that gave you ethical qualms? Has this ever happened to you—and what did you do?” 
• “Tell me about a time you had to make a tough call that required you to decide between a gut feeling and the strategic decision-making of outside counsel.” 

5. Make Notes and Follow Up

Finally, make sure you take notes as often as possible as you progress through the interviews. It’s easy to get caught up in the moment of the conversation and then forget everything you needed to know about the candidate when you come back to review later.  

Always set aside some time at the end of each interview to gather your thoughts and catalogue what stood out to you most about the candidate (good and bad) before heading into another interview or meeting.  

Making notes can also help when you’re following up with your candidates by allowing you to provide a more contextual and relevant message and feedback, should they be successful or not. Showing you remember what you said (like any requirements for their starting dates or training they need) shows the potential candidate you’re invested in working with them and that you are attentive to what they were talking about during their time with you. 

Remember, if you’re struggling with your interviewing process, it’s often helpful to seek some help from a specialist recruitment company like ourselves that can help with a lot more than just finding you new candidates – we can also give you advice on how to interview more effectively, with tips on questions you might need to ask. 

The job market in 2020 was undeniably challenging with across-the-board hiring freezes, redundancies, and re-structures that hit many professional sectors; marketing, sales, and finance being no exception. And, whilst much has been documented about the inferred bounce-back this year the arguably still-present backdrop of the global pandemic, and ongoing economic pressure, it’s clear that it’s not plain sailing just yet for those in the hiring seat.

The general UK labour market in hiring terms is certainly buoyant as we near the second half of 2022 following a real step-change in vacancies advertised from February last year when volumes far surpassed the hiring activity of 2019. Yet, the wide range of choice for Candidates – real golden opportunities across all many sectors – is coupled with market uncertainty and jobseekers that are still relatively cautious about a move in the current climate. Whilst this competitive landscape certainly creates strategic organisational challenges, there are steps that businesses can take to ensure they tap into active and passive talent pools and focus firmly on their retention strategies to ensure their existing talent is not being lost to competitors.

Don’t discount the cost of employee retention

While there is certainly a renewed appetite for hiring and recruitment of new talent across most professional sectors, it goes without saying that business owners should keep a keen eye on staff retention and attrition particularly those operating in niches or regions that have a short supply of skilled and/or qualified professionals. And whilst generally speaking we’re not seeing illimitable job-hopping (at the moment at least), the commercial cost of losing A-grade employees can be significant as well as impacting team productivity, and the loss of knowledge and skill from the business. To rely solely on recruitment would be unwise; instead, concomitantly focusing on employee engagement, remuneration and rewards, clear progression, and staff development as part of a wider retention strategy is essential in the current climate.

Be aware that your reputation (and brand) will precede you

A strong employer brand undoubtedly aids recruitment strategies to attract top-tier candidates, especially in competitive markets where a candidate may have multiple opportunities, and offers, on the table. Jobseekers will always be mindful of your brand, market position and reputation as well as prestige amongst their professional networks.

Employees, perhaps more so in the last decade, are engaged by laser-sharp Corporate and Social Responsibility programmes that give the organisation (and their work) purpose, a sense of worth and impact on the wider society – so it’s imperative that jobs advertised go above and beyond the basic role profile. Successful hiring campaigns should focus on what the candidate can expect as an employee of that business – there should be an element of ‘selling’ the benefits, the culture, and the development opportunities available.

Savvy jobseekers will no doubt do their research and lift the bonnet on the inner workings of your Firm – so ensuring your employer brand is reflected well across review sites (Glassdoor, Google Reviews) and across your own social channels will help to bring advocates within your existing workforce to the fore, and really add to the credibility and authenticity of your brand. Directing jobseekers to internal success stories and case studies on your site, or a vibrant ‘Work for Us’ section will really help to bring the role to life and give creative insight that allows candidates to visualise themselves working for you and being part of the fabric of your business.

Don’t discount contracts that offer training

We often speak to candidates who are considering a move to new sector. And, whether that catalyst is redundancy, a change in personal circumstances or because of a prolonged career break – we do advise that it is indeed possible – although not always easy or straightforward.

It is often par for the course that business owners and Hiring Managers will primarily look to attract candidates with proven track records, specific sector-experience, and demonstrable evidence of suitability for the role – but offering training opportunities if you are able could really open the door to candidates that are a great fit culturally, and willing to upskill.

The onus may not necessarily be on the end Hirer to provide or run the retraining course – there are a multitude of free and subsidised training online for a plethora of subjects and skill sets, so as hirers, being receptive to candidate profiles that indicate more recent training, or discernible industry knowledge could pay dividends.

Casting the net wider…consider home/remote/hybrid options

The pandemic has certainly brought about a lot of change across many professional sectors, not least the urgent acceleration in technical solutions to support homeworking en masse. And, after arguably a shaky start, most businesses have on the whole embraced the advancement of systems development to support everything from project management to internal communications channels to drive business forward across a fragmented workforce.

We are still, even a couple of years on from the first national lockdown, inundated with headlines focused on how (and where) we will work in the future. Hybrid working certainly seems to dominate and seen by many as the most likely future state across many professional sectors. We are already seeing a marked increase in home- and hybrid-contracts being offered, especially for businesses who are looking potentially outside of their locality or where options may have already been exhausted. Whilst this solution may not work for every business and does come with much-documented challenges on a longer-term basis, it does mean that traditional recruitment based on commutability is cast aside and can really open up opportunities to a much bigger pool of suitable candidates.

Whilst reporting around ways of working rumble on, business lobby groups have argued that it is ultimately down to the firms themselves to decide where that work is done. Whatever the outcome, the work-from-home guidance is still a hot topic of debate, with businesses ultimately having three choices – ‘home, hybrid, or hub’ – a mantra coined by Lloyds Banking Group who have shared their model and how they believe it will allow their people to work more effectively. Whilst there are some business owners that ultimately may wish to return to ‘normal’, casting the net wider by reviewing the feasibility of home- and hybrid- contracts may be a wise commercial move – especially as, put simply, it is what many employees want.

Make them an offer that’s hard to refuse

We see time and time again the recruitment process fall down at the final hurdle – when the interviews have taken place, the Candidate ticks all of the boxes in relation to the role, and the offer is put together…. only it just doesn’t quite hit the mark. Taking time to consider an offer that is compelling is vital, although equally it’s important that the individual in question is not left waiting unduly; particularly if there are other Firms, (your competitors) in the side lines also vying for attention.

The Financial Reporter recently recounted research conducted by analytics company, Visier where over half of financial employees in the UK are reported to be actively looking for a new role in the next 6 months. And, from talking to candidates, we often see the same pattern – namely a role that addresses work/life balance, progression and career development opportunities, training and upskilling programmes, and fair remuneration. It is also good practice to review salaries and wider benefits packages across your own competitors for benchmarking purposes. After all, what may seem like a compelling offer may turn out to be a damp squib if some due diligence on market rates isn’t conducted at regular intervals.

HR Professionals from Forbes Human Resources Council defined what makes a successful job offer including the following pointers:

1. Start conversations around salary early so no one is left guessing.
2. Be transparent about things like bonuses, benefits, and compensation.
3. Build a relationship throughout the hiring process – building trust and having open and honest conversations from the get-go.
4. Don’t compete solely on ‘the package’ – a holistic employee experience that is instilled in the culture is more of a focus than ever. Highlight this wherever possible.
5. Do be open to special requests – understanding what is important to candidates and listening to the ‘whys’ is good practice and may offer competitive edge if taken on board.

Don’t panic hire

Hiring during a skills shortage can sometimes instigate rushed or knee-jerk reactions particularly when recruitment projects have been running on longer than anticipated, and especially when the unfilled role is impacting the bottom line. Once hiring budgets have been approved and the job specifications are written and published, there is often, in our experience, an element of urgency to move through the process – yet moving too quickly and not taking due care and attention with a thorough review of candidate profiles can be costly in the long term.

In a survey from People Management, some 39% of hiring managers realized that they had made the wrong decision within two weeks of the new recruit starting. What they may not be aware of however is that in most cases* the true cost to the business of this decision is roughly 3.5 times their annual salary – which in the current climate will be difficult to absorb.

Working with recruitment specialists will allow businesses to enhance their search capabilities to get the right ‘fit’ first time, every time. With the rapid acceleration of video platforms and tech to support the likes of virtual onboarding, candidate screening, assessments and shortlisting can be further enriched and really add value to what can be a complex and difficult process. Being resolute around what type of individual or individuals are right for your business is still imperative and moving away from this or making compromises to get the role filled quicker may come back to bite you.

Don’t go it alone – enlist the help of experts

Utilising a sector- and regional-specialist recruitment agency will undoubtedly give you a head start with your hiring campaigns – furnishing you not only with market insight and that helicopter view of the hiring landscape, but the inside track on movement and access to talent pools of active and passive legal professionals.

At Clayton Recruitment, our consultants can offer practical, honest advice on the fillability of roles, salary benchmarking and insight into requirements and drivers of jobseekers in the current climate.

Experienced, qualified candidates are often time-short and as such are increasingly approaching agencies to represent them in the market rather than go-it-alone. Skilled in ‘selling’ your business and elevating your roles through strategic marketing – it makes absolute commercial sense to bring in the experts when the hiring landscape remains complex, and the candidate, at least for now, is King.

It is certainly clear from conversations that we have daily with leading businesses across the country that many are actively rethinking their talent strategies at all stages of the employee lifecycle – to attract, engage and retain skilled professionals in a highly competitive job market.

If you are actively searching for a new hire at the moment, we’d love to speak to you. Click here to speak to one of our experienced Legal specialists or call 01772 259121 for more information on how our exceptional recruitment experience can enhance your hiring strategy.

What’s Next?

We are on the verge of a virtual hiring revolution. For some time now, recruitment has been growing increasingly virtual.

Before the pandemic, the Clayton group had already begun utilising video interviewing for our client and our candidate recruitment, with great results.

We have invested in the latest video technology that provides an unparalleled recruitment process for both our legal clients and jobseekers.

Contact the Clayton Recruitment team today if you would like support to develop your recruitment strategy or job search in the virtual age.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are looking for your next career move, we can help. Call us on 01772 259 121.

The world of work has undeniably changed during the last two years. Flexible working opportunities, including work from home, hybrid work, and hub (office) working, are rapidly becoming the new norm.

Consider this alongside the new flexible working bill revealed in June 2021, and work environments might change beyond recognition for businesses across a range of sectors in the marketplace.

The flexible working bill introduces several considerations for businesses in search of talent for 2022. That means evaluating working practices for a lot of industries, including if and how people return to the office.

Employers will be required to offer flexible arrangements in employment contracts and explain what work schedules are available when advertising job vacancies.

While the data suggests that employees who work in the professional and commercial sectors, such as law, can be just as efficient in a flexible working environment, the right talent growth strategies will still need to be in place to ensure a business’ ongoing success.

Fail to provide the right working opportunities, and you could risk losing current staff while having your hiring offers rejected.

As a first start, let’s clarify the various working opportunities we are talking about here.

Defining Flexible Working Models

To ensure you’re prepared to welcome the new age of work, you’ll first need to understand what different flexible working modes entail.

1. 1. Homeworking

Otherwise known as remote working, home working involves allowing employees to work from home or remotely consistently in their role. This may include having video conferences with clients, fellow team members, and other departments.

1. 1. Hybrid working

Hybrid working combines home working with time in the office. It involves employees coming into the office and working remotely when their role allows.
Hybrid working has been available in many businesses over the last few years, with some partners working from home one day a week.
This is now changing, and even though employers and employees have enjoyed the benefits of working from home, the pandemic has also highlighted the wellbeing and connection needs of everyone. Many people find that a few days in the office helps boost their mood whilst improving collaboration.

1. 1. Hub working

Hub working often refers to situations where a specific team work together as a resource to each other to improve collaboration and communication. One partner may work in an office in Preston, the other in Carlisle and another from home on the outskirts of Leeds.
The move to flexible working is likely to see this style of approach becoming more prevalent.

For most companies, the hybrid working method is likely to be the preferred option for both partners and employees.
Approximately 70% of employees want flexible working options to continue, while 65% require more time with teams.

Are There Benefits to New Working Styles?

Working from home, in a hybrid environment, or even as part of a flexible hub appears to have several benefits for today’s professionals. With fewer long commutes to worry about, time is saved in getting to and from the office and increased productivity has been documented consistently throughout the last two years.

On top of this, many studies are beginning to indicate hybrid and remote working can positively impact employee engagement satisfaction too.

The ability to work flexibly is something many job seekers have as a criterion before considering accepting an offer from a new employer. According to the Microsoft global work trends study, 40% of the worldwide workforce is now thinking about leaving their jobs in exchange for a career with more flexible options.

How to Implement New Work Styles

To ensure your business stays ahead of the latest trends, it’s critical to start looking at flexible working options that make the most sense for your team. Consider which roles are suitable for hybrid, remote, and hub work and which might require a more traditional schedule.

Hybrid working has multiple benefits, but it can be challenging if not planned correctly. For most businesses, the introduction of hybrid working will require a culture shift alongside new working methods.

We can learn lessons from working from home during the pandemic; however, hybrid working will make greater demands of managers and businesses on an ongoing basis.

People working in a distributed environment can easily suffer from feelings of isolation and disengagement. There’s also the additional concern of cyber security and compliance to think about when team members are working online from multiple environments.

Employers will need to:

• Consider their options: Look at the different working styles available and which ones are reasonably suited to your current employees.
• Provide training: Ensure professionals have the tools and training they need to continue providing excellent service in a remote or hybrid environment.
• Invest in constant optimisation: Use feedback from team members to constantly improve the hybrid or remote working strategy.

The recruiting team at Clayton Recruitment has been working with many local businesses to adapt their talent search and job specifications in line with increased demand from job seekers for flexible working.

If you would like a conversation about how we can support your particular business, do get in touch.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.
With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are looking for your next career move, we can help. Call us on 01772 259 121.

If you would like to access our free guides, view them all here.

The 2020 job market was undeniably challenging with high levels of unemployment and a seismic shift to homeworking and virtual offices for many industries. And, whilst there is still much uncertainty as we look ahead – particularly amongst those industries hardest hit by the COVID pandemic and subsequent lockdowns, a number of areas are gaining momentum once again with the proactive hiring of Sales and Marketing roles across multiple sectors in response to changing consumer behaviour and business needs.

According to the latest Bellwether Report from The IPA on marketing spend intentions and financial confidence, marketing budgets are still in negative territory as businesses continue to ride out the impacts of COVID as well as uncertainly in many sectors brought about by Brexit. However, there are signs of ‘green shoots ahead’ as 2021 picks up pace and companies recognise the importance of planning now and taking back market share through sales and marketing strategies.

In a special edition of their Emerging Jobs Report, LinkedIn reported on the roles experiencing the highest growth between April to October 2020, with a high % under the widely-cast net of Sales and Marketing including Digital Content Freelancers, Social Media and Digital Marketing specialists as well as other creative roles including screenwriters, illustrators and writers. And, whilst particular specialisms (and budgets) such as those in Event Management and PR are still in a state of flux, businesses with a back-to-basics acknowledgement that Sales and Marketing investment is key to long-term business success will surely reap the benefits as the economy, and society, start to recover.

Nevertheless, company budgets more generally will continue to be closely reviewed and justified, including those attributed to the recruitment of talent. Savvy business owners have long realised the value that they get from relationships and partnerships with Recruitment Agencies in attracting top-tier candidates, and even in tempestuous markets like these, nurturing those collaborations to drive business growth is demonstrably advantageous.

Admittedly, whilst it is our job to shout from the rooftops why businesses should use the services of a Recruitment Consultant to give them tangible competitive advantage, now more than ever, those who are tapping into sector expertise of agencies are reaping the benefits and bringing on board Sales and Marketing professionals that are highly skilled and actively looking for work.

Market Overview

Recruitment Consultants have a vested interest in understanding the sector in which you’re looking to recruit and because of the trusted position that they have with Candidates – both active and on a long-term basis, they will undoubtedly be able to offer you strategic insight around movement and activity they are experiencing in the market. Good agencies will have an in-depth knowledge of Marketing specialists that are in demand and a Consultant will be able to offer you impartial and professional guidance on the things like salary benchmarking and market mapping as part of a truly consultative relationship that ensures you are fully armed and aware of your options.

Time better invested

We know from talking to our Business Owners and professionals in Human Resources that homeworking, whilst necessary over the last year (and of value to many), has resulted in unintentional overtime as the office-commute is depleted and the lines between family and work life are increasingly blurred. Hours worked are increasing, and businesses are perhaps not only cash-poor, but time-poor too.

HR departments are often stretched with many other business priorities, and senior management are unlikely to find the time to dedicate to sifting through hundreds of CVs, shortlisting, interviewing and offer-negotiation. According to job board CV-Library, entry level vacancies attracted many thousands of applications back in August 2020 – a sign of the jobs market and associated redundancies no doubt, and whilst more niche roles may mean this volume is whittled down a little, it is certainly a big ask and expectation that a company undertakes this level of focus on top of the ‘day job’.

Even with the world of technology, multiple job boards and social media channels at your fingertips there is no doubt that a good Recruitment Consultant will want to take time to understand your business and hiring strategy inside out; your growth plans, your objectives for bringing other Sales and Marketing professionals in, and your ‘Employee Value Proposition’ that sets you apart as an employer – but this should be an investment that will pay dividends in better representing you in the market. Agencies that keep you updated on progress, whatever the outcome, are worth their weight in gold and should allow you to have confidence that they will search the market for Candidates that are a best fit on all fronts- freeing up time for you to focus on preparing for interviews and the sharper end of the process that will hopefully lead to an offer.

Access to the inside track

In certain specialisms, the active pool of candidates has increased, yet in others, particularly those within Digital Marketing, talent shortages are still abound. Knowing what is ‘out there’ in real terms can often be overwhelming and unclear. A Recruitment Consultant will not only help to cut through the noise but will also be able to furnish you with the finer detail of Candidates on the market as well as general mobility of those looking for career progression.

In addition, many Recruitment Agencies will represent Sales & Marketing professionals on an exclusive basis meaning that in turn, you will have access to top-drawer individuals often before they are seen as ‘active’ jobseekers; giving you a head start on your own competition. The passive market is truly untapped potential, and Recruitment Agencies will already be strategically communicating with these candidates that you will not find applying to your roles or visiting your website.

Costs-Savings

It does seem counter-intuitive to focus on the savings a Recruitment Agency can offer a business, as the service itself does come with a cost. However, businesses should look instead at the overall value that they get from outsourcing this activity. Costs associated with advertising roles, tech to aid matching and candidate screening can be significant although the impact on not filling the role in a timely manner may be more damaging to the business than such outlays. Many agencies earn their fee only when the successful candidate starts their position and passes their probation period ensuring that agencies are always driven by a targeted approach that demonstrates a deep understanding of your requirements and matches those with only the most relevant individuals. Conversely, the cost of a bad hire (and associated expenditure on training and onboarding) can also be hugely damaging to businesses – so getting it right first time is the goal for all parties,

The human touch

A professional Recruitment Agency should, in this day in age, have a world-class ‘tech stack’ that tangibly benefits their Clients and their search for skilled professionals. Whether that is through systems that produces better matches between roles and candidate profiles or enhances candidate screening with tools like psychometric testing. Technology undoubtedly can aid the recruitment cycle and chance of success of a good fit for your business.

That being said, overwhelmingly where Recruitment Consultants excel is the personal touch that you get from speaking candidly, confidentially and openly with another person. Adding to headcount can be draining – financially and through time spent searching the market with sometimes no experience of that industry, and whilst they may have their part to play, automatic watchdogs and the like alerting you to new candidates pinging into your inbox just won’t offer the emotional support and empathy that you get from Consultants who are fully emersed and experienced in the recruitment cycle and all its nuances.

Salesperson, Negotiator, Arbitrator.

Recruitment Consultants are unashamedly sales-trained and commercially minded, and when you take those skills and couple them with a deep-rooted understanding of their clients, the result is professional representation from someone who knows how to ‘sell’ your business– your culture, working environment, mission and values – and leverage those elements with the non-negotiables of the candidates. This is crucial in a competitive market and smaller more specialised pools of jobseekers.

Moreover, once an offer is on the table, your Consultant will act as negotiator (sometimes arbitrator) with the candidate in order to not only cover off some of the basics like remuneration and package, but set expectations around notice periods, start dates and the finer details of the contract. All without you having to have any forced or awkward conversations at the early stage in your relationship.

Service-led support throughout relationship

Support for Clients should not end once an offer has been accepted either. Many agencies will proactively offer guidance if required around the lead up to start date for your new hire, how to combat counteroffers, and keep lines of communication open between all parties.

Whilst the world is still arguably in a state of flux in many ways across the economical spectrum, we are seeing real confidence once again in a number of Sales and Marketing roles with firms that are committed to their growth strategies and bringing in talent that supports their vision. As demand outstrips supply in several practice areas including Digital Marketing, businesses who are now thinking beyond notice periods will find that now is a good time to strike and take action.

If you would like to speak to us confidentially about market conditions, candidate mobility within your sector or geographical region, or if you are actively looking for talent now and would like us to help navigate the market, we would love to chat. Contact us or call the office on 01772 259121 for more information on how our exceptional recruitment experience can help your hiring strategy.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.
With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are looking for your next career move, we can help. Call us on 01772 259 121.

If you would like to access our free guides, view them all here.