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Succession Planning in Business: It’s never too early…but don’t leave it too late

  • May 22, 2023

The COVID-19 Pandemic taught businesses many things. How to adapt (and quickly), how to navigate unchartered territories, and most of all, how to be as prepared as you can for the unexpected. Those businesses that had business disruption plans in place were naturally given a head start, while others arguably had their fingers burnt when the world turned upside down.

One factor that all businesses face at some point in their future, is the potential disruption that comes with a key individual leaving – be that for another role, or as they head towards retirement.

And it will undoubtedly be small and medium-sized businesses that are the most at risk from disruption as the required skill set and knowledge will be concentrated amongst a few key individuals.

Put simply, companies without a succession plan risk losing revenue, reputation, and relationships, and whilst it’s hard to find the time to plan for the future when you are busy running the day-to-day, putting a clear strategy in place will only help to protect the business when the time comes to put it into action further down the line.

Here we look at the 9 steps to take to start a succession plan for your business:

 

1. First things first: look for signs your key people are thinking of leaving

Individuals can choose to leave your company for a variety of reasons. They may be looking for a new opportunity or challenge in their career, want to move into another specialism or sector perhaps, or simply have become dissatisfied in their current role.

The first step to planning for the future is to be ever aware of the warning signs your top talent is thinking of leaving.

This might include:

  • Avoidance of long-term projects and growth
  • Visible signs of the stress connected to the role
  • Signs that the individual is not as creative or intuitive as usual
  • Performance is beginning to suffer

In today’s changing employment landscape, issues like disengagement, burnout, and even “quiet quitting” are becoming increasingly common. Fortunately, if you can recognise these signs ahead of time, there are still things you can do to re-ignite your staff’s passion for your company and prevent them from seeking other employment options.

If that is not an option, or all avenues have been exhausted and the individual has progressed to handing their notice in, you might want to consider step two…

 

2. Consider whether a counteroffer is the way forward

When you are faced with the prospect of losing a key individual from your business it can be tempting to enter straight into negotiations to counteroffer. Not only can it be expensive to replace key people, it can also damage morale and affect client relationships. If there is a glimmer of light that the decision can be reversed, it is no surprise that many employers go down this route to mitigate any collateral damage.

However, business leaders should think twice before making a counteroffer as there are both pros and cons that should be considered.

There are times when negotiations are worth entering into, especially if that individual can still see a future at the company, still finds the culture and working environment a ‘fit’, and any identified obstacles can be overcome.

However, if the counteroffer is based around salary expectations, take heed. Will offering an increase lead to an imbalance across the rest of the team? Will it start a snowball effect with other individuals? Can you actually afford the increase?

Finally, it is also worth noting at this point that any negotiations around encouraging a key individual to stay will not be relevant if the reason for leaving is retirement. However, with a presumed notice period that will be required in this instance, following the next steps are still key as that person works through those final months (or years).

 

3. Review your current team in depth

As a business leader the structure of your company should always be reviewed periodically. Of course, you may have an ongoing hiring plan in place to fill certain ‘gaps’ or around a growth strategy as you increase headcount. But consideration should always be made around highlighting key individuals across the business that are likely to cause some element of disruption if they were to leave suddenly (either enforced by the business or due to extenuating circumstances).

A good starting point would be to look at ‘vulnerable’ vs. ‘critical’ positions

  • Vulnerable = There is no identifiable successor. Risk is loss of functionality and knowledge as there is no obvious replacement.
  • Critical = A leaver in this category would significantly impact a company’s operations. All leadership positions are critical by this definition – in particular CEO, CFO type roles.

Assuming you prioritise planning for the departure of these roles first, ask yourself if there is someone else in the business that can take on those responsibilities for example. What would happen to that individual’s clients or project work? What clients are a flight risk and would potentially follow that individual to an alternative company – one of your competitors perhaps?

These are the initial key questions when putting a succession plan in place: understanding the risks and ensuring that business continuity is key.

 

4. Develop your future leadership team

At any given point, having a pipeline of future leaders in the business is incredibly important – whatever the size and structure. Having clear progression paths in place is a good starting point so individuals can envisage their future at the business, supported with robust training and upskilling where needed as part of the wider package of benefits and employee support.

When it comes to creating a succession plan, however, more careful consideration needs to be taken when assessing the exact skills and experience needed  – applicable whether you are planning to move people into that role from within or recruit externally.

You need to consider for example:

Key skills that may be lost  – If the individual leaving is a business leader or managing director, there are a certain set of skills that come with, and are expected from that seniority. Business acumen, entrepreneurship, strong financial control, and managing a team are all essential skills that you would hope their successor would have. Above all, someone who has experience in change management would be ideal to take the business from its current state to a desired future state – executing change, mitigating risk, and minimising resistance.

SPOFs – ‘Single Point Of Failure’ – an acronym that originates in the world of IT, it refers to a component or part of a system that, upon failure, would cause the entire system to fail or significantly impact its operation. In business terms, therefore, you need to consider if any individuals have sole knowledge of a particular process or system or hold a set of critical skills that no one else in the business currently has. To see these, quite literally walk out of the door, may significantly impact your business, so ensuring that knowledge is shared is good practice.

Using notice periods to your advantage – if a successor has been identified, and there is a notice period for the leaving individual to serve, it may be worth considering if there is an opportunity for the two to work side-by-side for a period. Obviously, you will need to consider internal costs here and the impact on the incumbent role and responsibilities if you have an individual mirroring a new role, but the time spent shadowing or preparing for the shift of responsibilities could be a sensible move in the long run.

 

5. Active management of client transitions

Unless the individual is leaving your business is because of retirement or to cease employment altogether for other reasons, there is always the risk of your own customers following that individual to one of your competitors.

So what can you do to mitigate the risk (and impact on your bottom line)?

Once again, the starting point is taking time to analyse your book of clients, particularly those who you would class as ‘high-value’. Do these have a team of people that you deal with regularly, or is it just one individual? Understanding these relationships is key, as is ensuring that all leads and client data is shared internally through your database or CRM.

If it is appropriate, ensure that the client has contact with a number of people within your business, not just a single person. Regardless, open and transparent communication with your key clients is vital to uphold those valued relationships, maintaining service quality, and contribute to client satisfaction with the proposed changes ahead.

From an internal point of view, and if there is a formal transition in place between leaver and successor, make time to transfer knowledge about that client. This should be on a deeper level than the information found on a CRM. Ongoing projects, key individuals, processes, and how they like to do business are all vital nuggets of information that will equip the person taking over the relationship with the inside track over and above facts and figures on a much more personal level.

6. Creating an external comms plan that maintains stability

By now it is evident that clear communication to all stakeholders is a key part of continuity and succession planning. Creating a plan that also addresses ‘the market’ is also key here – particularly if the individual leaving is senior, a managing director, or a CEO for example.

The objective of general external communications is to mitigate any potential damage to the company’s brand and to reassure clients and potential clients about the continuity of service.

And, whilst a smooth and well-managed transition can have a positive impact on a business’ brand, a poorly executed or mishandled succession process can actually tarnish its reputation.

Communicating future plans here is key – when people observe a well-prepared and seamless transition of key personnel, it instills confidence in the company’s ability to maintain consistent service quality, fostering trust in the brand and reinforcing its reputation for reliability.

What’s more, succession planning allows a business to strategically position itself by identifying and developing talent in specific sectors or industries. By aligning succession plans with the company’s strategic objectives, it can communicate its expertise and wider value proposition to clients and stakeholders. This further strengthens the business’ brand reputation as a trusted authority in those areas in which is operates.

 

7. Focus on internal communications and vision

Having a clear roadmap for the future; setting a vision and the steps in place to get there is crucial for any professional business, whatever its size or sector. Engaging team members, ensuring efforts are aligned, and facilitating personal growth and development are key elements of successful internal communications.

When a key individual has given their notice to leave, it may very well lead to discontent and worry – albeit temporary – on the supposed disruption ahead. It’s therefore vital to be completely transparent with the remaining team about what plans are in place, and how they will affect the business in the short, medium, and long term.

Some key areas to focus on in your communications include:

Providing a clear roadmap ahead –  outline the future strategic direction particularly if this will change as the individual departs.

Engage in 2-way communication – encourage team members to share any concerns, thoughts, and ideas openly about what the future will look like.

Promote personal growth opportunities – ensuring the remaining team members can still see opportunities for their own growth, progression, and personal development is crucial.

Visualise the vision – where you can, make your company’s vision tangible and relatable.  Use visual aids, and real-life examples to help team members connect on an emotional level.

Managing change communications is a critical aspect of successfully navigating organisational transitions and ensuring the smooth adoption of new initiatives and significant changes, including the departure of key individuals. Done well, this can help your remaining team transition with clarity, understanding, and engagement for the road ahead.

8. Consider hiring strategy as structure changes

Depending on the role in question, you may not want to hire someone external – rather, promote from within. This has clear benefits – these individuals are already a good fit for your business, understand your tech stack and processes, and may already have fostered good relationships with key clients.

However, external hiring may be needed to back-fill the role of the successor for example. A shift around of roles and responsibilities internally inevitably leaves gaps somewhere – so consideration of what a revised or likely business structure should be taken to feed into a plan around hiring.

If you are responsible for hiring within your business – either wholly, or as part of your role in HR for example, one of the choices you have as part of your hiring strategy is whether you go it alone, or enlist the services of a recruitment specialist.

This decision may be based on a number of variables including £budget, speed (the need to get the position filled quickly), and the potential scarcity in the market of the hire(s) in question – but there are clear advantages to engaging early with a sector-specialist to give you a head start as you continue to focus on handovers and the transfer of knowledge of your departing employee.

9. Keep internal admin up to date

Job descriptions and the roles and responsibilities of individuals are likely to change over time – particularly if they progress along a defined career path, or the business changes and roles have to flex to accommodate those.

It is therefore prudent to keep documentation up to date to make it easier to recruit into that role when the time comes – be that from your internal talent pool or externally.

Even if the ‘new’ role may change with the departing individual, it at least allows you to benchmark and assess areas of the role that may need to pass to the successor.

And, ensuring that key processes are documented and shared internally is crucial if you don’t want to end up with SPOFs in the business who take that knowledge with them as they depart.

 

Conclusion

Whilst it’s not always the case that business leaders get a heads up on when the key individuals of their team are leaving, it is still worth having succession planning as part of the annual strategic review – particularly if a SWOT analysis is conducted where this could be classified as a very real threat to business-as-usual.

Where reasons for leaving are around retirement or taking a more permanent step back from current responsibilities, as much time to plan ahead should be taken. Using notice periods strategically to help document processes and pass the baton over to a suitable successor is time well spent.

And, if there is no one in the wings that look like they have the right skills and mindset to take on additional or alternative responsibilities, engaging with a trusted and reputable  recruitment specialist as soon as you can is key to ensure you kick start the process and find a suitable candidate that is the right ‘fit’ from the outset.

Successful succession planning is about putting solid plans in place before key individuals leave – not scrambling to fill gaps and manage ripples of worry or discontent as they walk out of the door. And, as Vijay Parikh, Owner of Harold Benjamin Solicitors wrote recently for The Law Gazette whilst succession planning may not be something on many senior leader’s agenda, it is an absolute necessity, like any other future planning for a successful business.

In short, it’s never too early to start thinking about putting a strategy in place  – even if it only comes into force sometime in the future.

 

 

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are building your existing team or looking for your next career move, we can help. And, if you are currently employed, you can be assured of complete confidentiality, professionalism, and honesty throughout the process – as standard.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

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The 4-Day Work Week: Is It Worth The Hype?

The concept of having a shorter workweek isn’t a new one by any means. Industries have long since recognised the benefits it can provide for employees and their business, with the (then-revolutionary) idea of a 5 day work week first being

Until recently that is.

On Trial – The 4-day Week

The idea of a 4-day, or 32-hour work week had begun to garner mainstream attention in the last few years, with six countries (Canada, Australia, Ireland, the UK, New Zealand and the US), already experimenting with it over the past year. In June 2022 we saw the introduction of the first UK 4-day workweek trial, (piloted by organisations 4-Day Week Global and Autonomy) in which 61 companies and 2,900 workers participated, which sought to achieve the same results as the current working week structure and find a better common ground between employers and employees..

And with the results of the trial having been published in February 2023, we now have a glimpse into how it could work across a variety of sectors in what has been heralded by and large as a resounding success.

One of the biggest selling points of the 4-day week notion to employers is the increase in productivity that workers experience. Contrary to how counter intuitive it can appear at first, research from a study conducted by the University of Auckland has shown that a shorter workweek can give rise to greater levels of productivity from employees compared to a standard 5-day workweek. The study involved a New Zealand company, Perpetual Guardian, which trialled a four-day workweek for two months and during the trial, employees reported feeling less stressed and more focused, which led to an increase in their productivity levels.

Similarly, in the pilot, many employees reported improved work-life balance, reduced stress levels, and better overall well-being, with 60% of workers finding it easier to combine their work with caring responsibilities and 62% better able to juggle work with their social life. And it’s showing very encouraging signs business-wise as well, as key metrics show that companies’ revenue, by and large, hadn’t changed over the trial period, but instead showed a healthy increase (35% on average) compared to data from similar reports in previous years. The number of resignations in participating companies also saw a significant decline (57%), highlighting the true value of the benefits that the 4-day workweek structure provided to employees.

The most persuasive statistic of all when considering the longevity and permanency of such a working arrangement is that 92% of companies (56) that participated decided to continue with the model, (with 18 of them making it permanent). It certainly seems to offer a new perspective for employers and employees to find common ground when attempting to strike that delicate balance between increasing productivity & sales whilst also creating a more supportive work environment.

Research Associate at University of Cambridge, Dr. David Frayne, attested to its effectiveness:

“We feel really encouraged by the results, which showed the many ways companies were turning the four-day week from a dream into a realistic policy, with multiple benefits. We think there is a lot here that ought to motivate other companies and industries to give it a try”.

What Still Remains Unanswered?

But which questions do the results still not answer? And what are the implications for the working world at large should this become a new reality?

Perhaps the first thing that springs to mind when looking at all the positive discourse regarding the results of the trial is, ‘’can it deliver on the promise it’s showing?’’ While it’s certainly no pipedream to believe it can, considering the trial’s outstanding results, it does highlight a need for a touch of pragmatism when assessing the 4-day workweek’s feasibility and in particular for sectors where it has proven difficult to implement or has just not been successful when doing so.

Take customer-facing businesses for example.

Unlike other professional services that often involve project-type work (which gives employees a greater degree of flexibility when it comes to deadlines), companies in this line of work must have a certain number of staff on-site to take care of the more hands-on aspects of the role and ensure a smooth running of the business.

Naturally, there are bound to be scheduling challenges that arise because of this when implementing the model as customer needs must still be managed effectively, and the business must ensure that communication between teams and with customers is maintained at all times, meaning the idea of a three-day weekend every week for some companies is just not feasible. Certain sectors such as education, healthcare or public transport may argue that this is just not feasible at all.

And even if staffing and logistics issues could be overcome within these sectors, not all can guarantee a productivity increase (and money on the bottom line) to make up for the reduced hours of a 32-hour workweek particularly as such businesses or public services will have to take on extra staff to cover any shortfalls, meaning extra costs overall.

One such company that ran into several of these practical issues when implementing it across their business is Engineering and Industrial supplies company Allcap. Despite reducing the frequency of their staff’s three-day weekend to once every fortnight (due to the nature of their business), they found adapting to the 4-day workweek model difficult, particularly with the increase in daily workload. Employees found it difficult to benefit from the extra day of rest that they had available, as their new week structure now meant that they had gone from ‘’10 normal working days to 9 intense ones’’, making them exhausted by the end of their week. Added to this was the difficulty in finding enough staff to cover for the absences of employees on their free day when holidays, sickness and caring responsibilities were all factored in. Ultimately, and with two months of the trial still planned in, Allcap was forced to abandon across its main trade sites.

Mass Rollout Or Mass Walkout?

As seen from numerous other examples in the trial results, it is certainly not a one-size-fits-all approach and not all businesses can afford the wiggle room needed to adapt to it, which raises valid concerns about its applicability on a larger scale.

Its scalability isn’t the only question mark about it either, as there is the concern of how sustainable it can be over longer periods of time than just the 6 months, considering the unknown long-term impact of a 4-day workweek’s intense work pattern on the physical and mental well-being of employees.

Could the exact reasons for pushing ahead with the pilot around staff wellbeing lead to a worsened state in the long run? It does very much depend on the sector, the type of work being conducted, and the expectations of the customer base – and on that basis it is harder to see how this could be rolled out en masse irrespective of these nuances.

So what next for the trial? And where does all this leave us with regards to the current state of affairs?

Post pandemic, it is clear that there is a growing focus on greater flexibility from employees who are more mindful of when, where, and how they work. In turn, there has been much narrative from businesses around hybrid, flexi, remote-working and analysis of these changes on the impact of business performance and productivity.

Undoubtedly, there has already been a seismic shift in working patterns as numerous companies move to more flexible means of working   but is a further shift to a shorter week on top of this a step too far – at the moment at least?

“Even as the value of the pound goes up and down, the value of people’s time doesn’t.”

Summed up nicely by the above quote from Programme Manager Alex Soojung-Kim Pang at 4 Day Week Global, perhaps the biggest litmus test for the 4-day model, and currently its biggest barrier to a much-anticipated systematic change, is how well it can fare in not just the current economic climate, but an ever-changing one.

With vacancies harder to fill, and potentially more staff on the books (for some sectors) to accommodate a 4-day workweek, it simply isn’t an option at the moment for some, and whether it can still be as viable and as practical in unfavourable conditions remains to be seen.

One thing is for sure though, change won’t happen overnight.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are building your existing team or looking for your next career move, we can help. And, if you are currently employed, you can be assured of complete confidentiality, professionalism, and honesty throughout the process – as standard.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

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Posted By

Joel Okoye

Digital Marketing Apprentice

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Handling Difficult Conversations With Your Team

  • April 3, 2023

Communication is key in any workplace, and necessary as a business leader or manager to keep staff members on the same page as you, synchronise teams, and strengthen performance.

Unfortunately, effective communication isn’t always easy to achieve. 86% of employees and executives cite poor communication as one of the core causes of workplace failures. One of the primary challenges managers face is figuring out how to handle complex conversations with their staff members. In every workplace, issues can arise which require a difficult discussion.

You may need to address a dip in performance with an otherwise stellar employee or discuss emotional issues like burnout and lack of engagement.

While conversations such as these can be challenging for every party involved, they’re fundamental to ensuring your employees can continue to deliver and thrive in their roles.

So, how do you handle complex conversations correctly?

Step 1: Gather the Right Information

Preparation is essential to any valuable conversation. The more information you have to go into the meeting or discussion with, the more likely it is you’ll be able to achieve a mutual understanding.

For instance, if you need to speak to your employee about problems with their performance, telling them they seem “distracted” at work might not drive the right results. Most staff members will act defensively when presented with negative feedback and may attempt to argue that their perceptions are incorrect.

However, if you enter the meeting with evidence of your employee missing deadlines, receiving negative feedback from clients, or failing to achieve objectives they have been set related to their job specifications, they will be much more likely to listen.

Having more specific information on hand will also facilitate a deeper discussion about what’s actually going wrong. For instance, your employee may be delivering the same quality of work, but missing deadlines, which could indicate an impending risk of burnout.

Step 2: Set the Stage for a Valuable Discussion

The right setting and plan can make a huge difference to the outcomes of a complex conversation. For instance, when discussing difficult topics, most employees will want a private setting, which allows them to keep the situation confidential. Nobody wants to be called out in front of their colleagues and peers.

Choosing a room or environment which feels comfortable and open can be helpful. An employee shouldn’t feel like they’re being interrogated, or this can lead to a very one-sided conversation, where your team member immediately begins acting defensively.

Schedule a meeting with your employee at a time suitable for both of you, and allow time to have a detailed conversation. It may also be worth letting your staff member know exactly what you’re going to be talking about in advance, so they can come prepared.

For example, instead of saying “We need to discuss what happened in the last meeting”, you can say, “I feel like you weren’t as engaged as usual in the previous meeting, let’s set up a discussion so we can arrange how to address that going forward.”

Step 3: Put Facts Before Feelings

A complex conversation can easily become emotional. However, allowing emotions to run rampant can lead to arguments between staff, rather than valuable conversations. With this in mind, it’s important for you to show your leadership skills, and take an objective, logical approach.

Using the facts you’ve gathered during the initial preparation stage, start thinking about how you can structure your conversation to put logic first. Introduce all of the key issues you want to address at the beginning of the conversation, with evidence and proof for validation.

Don’t tell your employee how disappointed you are, and avoid using “I feel” statements. Instead, remain as calm and objective as possible. Instead of saying “I feel you just didn’t do your best here”. Say, “Based on (facts), you can see this project doesn’t reflect your best work. What happened?”

Step 4: Stay Positive

Although it’s valuable to maintain an objective and logical viewpoint when approaching a complex discussion with a member of your team, it’s also helpful to maintain a positive outlook. The aim isn’t to berate or upset your employee, but to start working together on a solution for the problem you’ve discovered.

Your staff members will be far more inclined to work with you on resolving the issue if they feel as though you’re approaching it with a positive mindset. Rather than just accusing your employee of not working as hard as usual, or being lazy, ask them why they think the issue has happened.

Use this feedback to offer advice on how they can make positive changes. For instance, if an employee feels overwhelmed by too much work, you could suggest different scheduling strategies, or ask them whether they’ve considered delegating some of their tasks.

Step 5: Listen to Your Employee

A conversation is a two-way experience. Unfortunately, it’s easy for a manager to fall into the trap of simply speaking “at” their employee, rather than speaking with them. Even if you have a lot of proof to back up the complaint you’re making, it’s important to remember you may not have the whole story. The only way to effectively resolve a problem is to ask relevant questions and listen to the answer.

Rather than trying to “win” the conversation and prove your employee has done something wrong in a negative conversation, for instance, aim for mutual understanding. By the end of the discussion, your employee should understand they’re not adhering to your expectations, and you should have a better knowledge of why their performance is slipping.

After you’ve presented the facts, give your employee a chance to share their perspective.

This will pave the way for a better conversation, where you can start discussing potential solutions as a team. This strategy will not only improve your chances of resolving the issue but also lead to a better relationship between you and each individual on your team.

Step 6: Follow Up

Finally, just because a complex conversation comes to an end, doesn’t mean your work is completely done. The purpose of any difficult conversation with a team member should always be to inspire positive action, changed behaviour, and results.

Whether you’re discussing burnout, emotional issues, or performance problems, you should always end the discussion with a plan of what to do next. Come up with a strategy using the input of your staff members, and then follow up to see whether the resolution is working.

Checking in, or arranging an additional meeting in the future will ensure you don’t lose track of the issue and allow it to snowball. It also means you can work together to come up with alternative solutions if your initial strategy doesn’t work out.

Difficult Conversations are Common

In any company there’s a good chance managers will have to deal with difficult conversations at some point. Performance issues can arise anywhere, and burnout can cause significant problems for employees. Being able to discuss complex, emotional, and even negative topics effectively are crucial if you want to get the most out of your team.

Of course, it always helps to hire the right people to begin with, focusing on candidates who share your open communication style. Working with a specialist recruitment agency could make conversations with your staff a lot easier, and we’d love to give a helping hand in ensuring your team gets the right fit from the get-go. If you find yourself in a position where you could really benefit from such services, don’t hesitate to get in touch with us.

In Conclusion

Handling difficult and uncomfortable conversations is always a challenging task, even for the most experienced managers and business leaders but when overcome, they become an opportunity for you to boost employee engagement and performance throughout your team, ultimately benefitting both your team members and the business. Additionally, the above points can serve as possible signs to look out for that could indicate discontentment amongst your employees and a resulting desire to look for a new career move elsewhere, giving you the opportunity to take action ahead of time.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are building your existing team or looking for your next career move, we can help. And, if you are currently employed, you can be assured of complete confidentiality, professionalism, and honesty throughout the process – as standard.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

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Retaining Your Customers And Market Position

  • March 18, 2023

Even after a tumultuous couple of years during and following the Covid-19 pandemic, 2023 also brings with it certain challenges for businesses in the UK

Economic pressures, talent retention, and for many, adapting to the permanency of hybrid working are all factors that make business-as-usual still pretty unpredictable.

And, as well as a necessary focus on retention and recruitment of employees, companies will no doubt be conscious of their own business strategy, plans for growth, and the retention of their client or customer base.

It goes without saying that earning a client’s trust is paramount to the success of your business.

Additionally, you work hard for your clients and to maintain and build your reputation and professionalism. Retaining clients and your place in your own specific market requires strategies to help build relationships and keep those clients coming back to you as their business or brand of choice.

Client retention means you can avoid spending a lot of valuable time in marketing your services or products to earn new business. Also, happy clients who return to you may even provide a lead to additional work if they recommend you to others in their network. This can be a huge boost, especially if they have wide-reaching connections.

So, how can you help retain those valuable clients and increase your repeat business, thus placing yourself well ahead of the pack>? Here are our five top tips that could accelerate retention levels and see your businesses’ reputation rise.

1. Communicate

How often do you hear clients complaining that someone from customer service doesn’t return their calls, or that they don’t know where things are up to should there be an outstanding query with the order or service?

Your clients want to feel valued, and it’s easy to make them believe their business is important to you. Start by returning their phone calls or emails. You can delegate some of this work if necessary, but if correspondence requires your personal attention – make the time to address it. This could be as simple as setting aside a specific time each day and blocking off your diary to give you space without interruption to answer clients’ questions.

2. Be Honest

Things don’t always go to plan. It’s critical for your team to be able to handle bad news, as well as good, and deal with unexpected results.

Therefore, it’s vital to be clear with your client that you can’t guarantee results. Managing potential outcomes can be tricky, but preparing your client from the start will make results easier to handle.

Honesty is essential. Don’t be tempted to give false hope and be clear that there may be problems or even a negative outcome if you believe this to be the case.

It’s also essential to be honest about your own performance as a provider of specific services and/or products. For example, if you are late with order fulfilment or dispatch, admit it. If a client or customer discovers you were untruthful about a small issue like late delivery, they will doubt you over more significant issues. Aim to protect your business’ integrity in all circumstances.

3. Charge Customers Accurately

Depending on the nature of your business and the services provided, overbilling or charging in a way that was not clearly communicated to the client will not help establish your business’ professionalism.

Therefore, invoices should always correctly reflect the work done. Time tracking and billing software can help your business to create accurate bills, avoiding unhappy clients who believe they have been overcharged, and resulting in faster payments and higher levels of customer confidence in your services.

Additionally, you may wish to offer various billing options such as hourly billing, retainer or flat fees for services – clients have different preferences, and to keep ahead of the pack it’s a good idea to consider offering different options. Being agile in this way could be the difference between keeping and losing a client.

4. Remain Professional

Of course, the most critical aspect of retaining clients and gaining market position is to complete the instruction of work you have taken on; providing services that are effective and offer value to your clients.

Meeting deadlines, employing skilled professionals, and offering service excellence at all touchpoints will ensure clients recognise your professionalism and return to use your services again – as well as recommend you to others.

Equally pivotal to ensuring your business remains relevant is to keep any relevant employee certifications/qualifications up to date, and where possible (and budget and time allow) invest in training your people to continue to offer the very best service at all ‘moments of truth’ in the customer journey.

5. Consider Diversifying

It may seem a bold move, but diversification can give you an advantage over competitors and place you ahead of the curve. Addressing the ‘where’ and ‘how’ to scale your business should be considered carefully and will be dependent on your current position – both geographically and in terms of customer base and marketplace.

Dramatic strategy changes may seem radical, and remaining credible is paramount, so you may wish to consider small steps if looking to increase your service offer. If you choose to consider this route, a good place to start is by re-examining your strategic plan to highlight areas you could develop as well as ensure you are on the right track for success.

Following these top tips will help you create better client retention, enhance your reputation and keep you one step ahead of the competition in a still-uncertain business operating environment.

Next Steps

If you’re reading this article because you are looking to develop your team, we’d love to be part of that conversation.

Don’t hesitate to call one of our sector specialists on 01772 259 121.

About Clayton Recruitment

Clayton Recruitment has been partnering with organizations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are building your existing team or looking for your next career move, we can help. And, if you are currently employed, you can be assured of complete confidentiality, professionalism, and honesty throughout the process – as standard.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

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Is Hiring Fast Or Slow The Best Approach In The Current Market?

  • March 4, 2023

The average time it takes to hire a new individual for your business is increasing.

According to a recent post from LinkedIn, it can take more than forty days for a hiring manager to find and make an offer to the right employee. While part of this problem may be attributed to skill shortages across a number of professional sectors, there’s a larger underlying issue.

Businesses are taking too long to make decisions.

While it’s important to be cautious when choosing the right employee to bring onto your team, a slow hiring process can have a number of negative repercussions. As competition for skilled individuals grows, taking too long to select a candidate could/will mean you miss out.

At the same time, there’s a risk you could end up impacting your employer brand, prompting future candidates to avoid applying for your roles.

Remember candidates talk to each other and especially online.

So let’s talk about why hiring faster is a good idea.

Hiring Fast vs Hiring Slow: Why Speed Wins

The best candidates are always highly coveted and receive multiple offers from a variety of different employers. If you’re not fast to act, the chances of losing your ideal employee are higher than ever.

As a recruitment specialist, we can only do so much to persuade candidates to wait.

Recruiting faster doesn’t mean abandoning your standards when choosing the correct candidate. Instead, it means reworking your process so you can make intelligent decisions quickly.

Here are some of the reasons why businesses need to increase the speed of their hiring strategy if they want to remain competitive.

1. Increases Your Chances of Securing the Right Talent

The hiring marketplace has changed drastically in the last three years. Today’s employees don’t have time to wait around for a company to offer them a role. More importantly, they usually don’t have to. Even if you don’t offer a role to a candidate straight away, there’s a good chance another business will.

Making slow decisions about who to bring onto your team doesn’t necessarily improve your chances of getting a high-quality candidate. While you’re busy consulting with your recruitment team about whom to hire, your ideal candidate is already looking for alternative roles.

The longer you take to decide, the more chance you have of someone else swooping in and recruiting your top choice. This could mean you need to settle for a less-than-ideal alternative, just so you can fill the gap in your team.

2. Better Existing Employee Experiences

A slow hiring process isn’t just a problem for future employees, it can cause issues with your current workforce too. When positions go unfilled for too long in a business, many leaders need to distribute the tasks associated with those roles to other team members, to fill the gaps.

This means staff ends up focusing more of their time on projects and initiatives not included within their general job description. This can increase your risk of burnout and overwhelm, and even encourage employees to start searching for new roles too.

Placing more strain on your existing team also means they’re more likely to be prone to making mistakes in their day-to-day work. Overwhelmed staff need to rush through tasks, rather than giving each job their direct focus.

3. Enhanced Candidate Experiences

Jobseekers are no longer just searching for great salary options and benefits when it comes to assessing their options to move roles. Amongst other things (and there is quite a list these days) they’re also looking for evidence their employer will treat them with empathy and respect. This means the candidate experience has become more important than ever to companies in search of new talent. Fail to deliver a good experience, and you’ll miss out on future opportunities.

A speedy hiring process delivers a better all-around experience for your candidates, showing them, you respect their needs.

The faster you provide your candidates with an offer, the more likely they are to feel committed to your brand and their role within your business. The longer your hiring process takes, the more your new team members are likely to lose their enthusiasm about their new role.

Ethical recruitment (something we’ve looked at recently) means in simple terms, doing the right thing – always. This should be the very foundation and principles on which your hiring activity is built.

4. Improved Employer Brand and EVP

Ensuring you can attract and retain the best quality talent in the current market requires significant effort. You need to ensure you’re promoting an employer brand that convinces potential candidates you have the right opportunities to offer.

Your employer brand is influenced by everything you do when interacting with both your existing employees and future staff. This means if your candidate experience is poor, due to a long recruitment time and lack of communication, you could risk scaring off new employees. In fact, around 43% of job-seekers say they might even write a negative review about an employer when the hiring process takes too long.

Committing to quickly providing your candidates with insights into the success of their interview, and making decisions fast about who to hire will ensure you stand out in your sector and amongst competing businesses.

Speed Up Your Hiring Process

In the current market, the best candidates won’t wait around for a long hiring process. And it goes without saying that the more in demand they are, the more options will be open to them when it comes to choosing where to make that next move.

If you can’t act quickly to secure the best for your business, simply put – you’ll miss out.

Recruiting faster doesn’t have to mean lowering your standards, but it could mean looking for ways to optimise your hiring process.

And, whilst time may be of the essence, it’s equally as important not to make any rash decisions or rush into a decision that could ultimately come back to bite you. After all, there is a significant commercial cost of a bad hire too.

Working with a recruitment agency can help to focus your activity – helping to source, and shortlist candidates faster, so you can get the right talent quickly  – whilst also ensuring that no balls get dropped along the way in ensuring that the candidates that are presented to you are still the right ‘fit’ for your business.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

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Are You Sitting Comfortably? Why Its Time To Evaluate Your Office Ergonomics

  • February 28, 2023

It’s no secret that modern-day life has us spending a large chunk of our waking hours seated at a desk. In fact, a staggering 90,000 hours of our lifetime is spent at work – using a computer or working with other office equipment. But, did you know that our work environment can greatly impact our physical and mental well-being?

With most office jobs requiring prolonged periods of computer and equipment use, it’s no wonder that work-related injuries, especially repetitive strain injuries, are a leading cause of medical leave. That is why the need for an ergonomically correct office is important. Ergonomics is a modern word coined from two Greek words – Ergon, meaning work, and nomoi, meaning natural laws. The goal of office ergonomics is to design your office workstation in such a way that it fits you and allows for a comfortable working environment for maximum productivity and efficiency. In fact, according to the Thesaurus dictionary, office ergonomics is synonymous with workplace efficiency and user-friendly systems. A workspace designed with ergonomics in mind can significantly reduce the risk of physical pain and discomfort, such as back strains and repetitive strain injuries. Not to mention, it can also alleviate common issues like eye strain and headaches caused by improper lighting and screen placement.

But, it’s not just about physical comfort. An ergonomic work environment can greatly improve an employee’s mental well-being. By reducing stress and promoting concentration, employees can flourish in a workspace that supports their work. This leads to greater job satisfaction, a reduction in anxiety, and a more positive state of mind. When employees feel their physical needs are met, they are more likely to feel valued by their employer, leading to a stronger emotional connection to the company and a greater sense of commitment.

Employers can also demonstrate their commitment to their employee’s health and well-being by providing ergonomic equipment and promoting healthy work practices. Some employers even go ahead to conduct their own DSE Risk Assessments. A DSE Risk Assessment includes a checklist of all aspects of the office station. This can create a positive and supportive workplace culture, resulting in a more motivated and engaged workforce, and reduced turnover, and absenteeism.

So, how do you create a more ergonomic work environment in your business?

You may want to start by doing the following:

Proper chair selection: Ensure that chairs have adjustable features such as height, tilt, and armrests to allow employees to find a comfortable position. An ergonomic chair provides support for your lower back, hips, and legs. It should be adjustable to fit your body and provide proper posture when sitting.

Desk height: There is also the option of a treadmill/walking desk as a 2023 article from Irish Examiner has stated that sitting for eight or more hours per day can be linked to a 20% higher risk of getting heart disease or dying from any cause, compared to those who sat for half that time.

Keyboard and mouse: Ensure that keyboards and mouse are positioned at a comfortable distance and height, and that wrist pads are provided to reduce pressure on the wrist. Your keyboard and mouse should be positioned directly in front of you and close to your body, to minimize awkward reaching and twisting. Additionally, a wrist rest can help reduce the strain on your wrists and forearms.

Monitor placement: Make sure that monitors are placed at eye level to reduce neck strain and are positioned at a comfortable distance from the user. Your monitor should be positioned directly in front of you, at a comfortable distance and height. The top of the screen should be at or slightly below eye level, and the screen should be large enough to allow you to read the text without straining your eyes.

Lighting: Adequate lighting is important for reducing eye strain and creating a comfortable work environment. Place your desk near a window or invest in a task light if needed.

Exercise and screen breaks:

If you have employees or you yourself work from home – even on a hybrid basis, you can also benefit from an ergonomically compliant space and there are a wealth of resources online that provide further tips and guidelines for the home office. This could mean creating a designated workspace, taking regular breaks, and establishing a fixed work schedule.

Ultimately, incorporating ergonomic principles in the workspace can bring immense benefits to both employees and your business. By creating a workspace that prioritizes comfort and safety, employees are more likely to experience reduced stress levels, improved posture, and a decrease in workplace injuries.

As discussed in our recent blog, this investment in their well-being will speak volumes about the company’s commitment to their employees and contribute to a stronger employer value proposition (EVP), which encompasses all elements of the employment experience, including the physical work environment.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

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Flexibility – Still The Most Requested Benefit By Jobseekers?

  • February 19, 2023

The world of work is still undergoing seismic changes – in part due to the long-tail impact of the 2020/21 pandemic, as well as in response to more recent influences like the economic crisis in the UK and overseas. Legacy business practices have been put to the test, and whilst digital transformation has continued to accelerate at breakneck speed, some businesses are only now stopping to catch their breath and take stock.

One topic that continues to make headlines globally however is around ‘flexibility’ – still the most requested ‘benefit’ by job seekers who are rejecting a return to a hustle culture and supposed burnout.

The latest Work Trend Index Report by Microsoft, published late last year spotlights the topic, and claims that even though we are now many months into hybrid work, not everyone agrees on how it’s going. And whilst employees are (on the whole) embracing greater flexibility and the benefits that come with that, business leaders are having to find the balance between remaining competitive as an employer, with rising inflation, budgetary constraints, and a dispersed workforce.

Will we see a mass return to the office?

A recent survey by Slack stated that only 12% of people would actively choose to return to an office setting on a full-time basis. Yet, 50% of leaders are ‘demanding’ employees return to the fold – an approach that experts are saying could have serious ramifications for businesses that don’t offer some level of flexibility; instead impacting retention and creating flight risks that companies can ill-afford in the current market.

Nevertheless, global giants at Disney, Tesla, and Goldman Sachs have hit the headlines for vocally turning their back on remote or even hybrid working arrangements – instead insisting employees benefit from face-to-face contact with their peers, especially when it comes to collaboration and creativity.

This post-pandemic push to get people back into the office has also been adopted by other global businesses including Starbucks, Twitter, and KMPG. Yet, the supposed advantages of hybrid working arrangements continue to be analysed and pored over, with indications that this working arrangement can positively impact work-life balance, and productivity, mitigate burnout, and improve personal well-being.

For the time being it seems, there is an increasing mismatch between what employees want, and what employers are prepared to offer.

Is hybrid here to stay?

There is no doubt that the increase in remote, hybrid, and flexible working patterns has necessitated a shift in how companies operate. From having to invest in technology to support a separated workforce to contemplating (and analysing) the subsequent impact on things like collaboration, productivity, staff engagement, and culture. The road, whilst already well-trodden, is still relatively unknown as many still consider the permanency of such working arrangements.

Paul Lewis (CEO of job advertising company, Adzuna) states in a recent article in Forbes, that employers are becoming more polarised in their approach to flexible working. And whilst there is certainly one camp that has reversed any such arrangement at full throttle, others continue to see the benefit of offering flexibility (be that remote or hybrid) as a tactic to attract new (and much-needed) talent.

The hybrid dichotomy

There are evidently both challenges and opportunities of hybrid working that professional services continue to pore over as we enter a new year, not least against a backdrop of talent and skill shortages impacting general recruitment and retention of staff.

According to research by global analytic consultants, Gallup, benefits include more autonomy, less burnout, higher productivity, and a perceived improvement in work-life balance. Yet, the research also highlighted that employees noted hybrid arrangements led to decreased collaboration, access to resources, disruption to processes, and less connection to the business ‘culture’.

It is certainly an ongoing challenge for businesses to balance employee interests against general business performance – remembering as always, the needs of the end customer and if those continue to be met as the workplace continues to evolve.

The most recent Work Trend Index Report by Microsoft highlights research where over 20,000 people in 11 countries were interviewed and analysed alongside labour market trends. The key findings (presented last September), and subsequent recommendations to business leaders were:

‘End productivity paranoia’

  • Whilst managers may be worried about the general productivity of employees, not in the office, 87% reported that they are more productive. This is then backed up with Microsoft 365 data and productivity signals including meeting invites, multi-tasking (sending emails in meetings), and tracked activity.
  • Yet, as some businesses install tracking technology to measure productivity signals themselves, many employees are left feeling like they aren’t being trusted. This can, according to the report, then lead to digital overwhelm where employees feel the need to ‘prove’ they are working…possibly out of normal work hours.

‘Embrace the fact that people come in for other people’

  • Research at this juncture indicates that the desire to return to the office environment, even on a hybrid basis, is down to people missing the social interaction and connection with their peers. Therefore ‘rebuilding social capital can be a powerful lever for bringing people back to the office’.
  • Digital communication tools are as important as ever to allow employees to connect with each other and with the business leaders.

‘Re-recruit your employees’

  • Despite the choppy waters of the economic and political landscape that arguably make job seekers more cautious, employers should still be mindful of staff retention…even if they aren’t actively recruiting or on a growth trajectory themselves.
  • There should therefore be a focus on re-energising and re-engaging existing staff members who according to the research are still ‘turning to job-hopping, the creator economy, side hustles, and entrepreneurship to achieve their career goals’.
  • This includes providing genuine growth and career progression opportunities, training, and development support

Let’s Talk About Flex

In our blog 12 months ago, we looked at definitions of the various flexible working models at the time – centred around what was coined ‘home, hybrid, or hub (office)’. And, whilst these are still as relevant today, the models themselves continue to evolve and adapt – both to the needs and desires of employers and employees and also in relation to external factors and the socio-economic landscape.

Other nuances include:

Flexi

  • the employee has the freedom to pick exactly where and when they work….not limited necessarily to the home or the office

Office-First

  • employee spends the majority of time in the office, and less remotely

Remote-First

  • employee spends the majority of time working remotely, and less in the office

Fixed

  • the employee has a set working pattern for days in the office and days at home/remotely

Compressed

  • depending on the needs of the business this may include full-time hours worked across a shorter amount of days e.g nine longer days instead of ten – giving employees flexibility without losing capacity

Annualised Hours

  • the employee has to work an agreed amount of time over the year, but (aside from core hours) has flexibility around when they work based on extra demand

Four-Day Forecast

As well as the ongoing rumblings around flexi-, hybrid-, agile-, and remote-working, there is also a renewed focus on the ‘4-day week’ – not least because of the pilot programme that launched in the UK last year, which has just published its initial results (based on data from US, Australian, and Irish businesses in the first phase of the trial).

The programme, the brainchild of the not-for-profit ‘4 Day Week Global’ founded by Andrew Barnes and Charlotte Lockhart, advocates investment in the transition to reducing working hours; a ‘business improvement strategy centred on working smarter rather than longer’, and investing in the wellbeing of a business’s employees. Notably, the trial is based on a so-called ‘100-80-100 model’ = ‘100% of the pay, 80% of the time, but critically in exchange for 100% of the productivity’.

The notion of a shorter week had already been gaining traction in recent years, and as the pandemic forced through many changes in the workplace, a more formal approach was taken in 2022 with the world’s first coordinated trial and large-scale independent research into the impacts of a 4 day week.

The results, published last November, hail the pilot a resounding success on nearly all fronts with participating businesses reporting increased revenue, reduced absenteeism and resignations as well as a general increase in staff engagement and satisfaction in their roles. None of the businesses who took part in the trial will return to a 5-day week.

With pilots now taking place across the globe including the UK, South Africa, and Canada, it certainly seems many businesses are at least open to the idea of a seismic shift to the working week as we know it – but only, of course, if the numbers stack up.

In Conclusion

The pandemic of 2020/21 certainly accelerated substantial changes to working patterns and behaviours – shaking up when, where, and how individuals operated. It seems that in this sense, we are still in somewhat of a state of flux as businesses contend with economic instability, rising costs, declining staff retention, and a skills shortage impacting recruitment.

Yet the cards, arguably, are still being held by employees who remain resolute that flexibility (in whatever form) is a leading factor in decisions around if they stay, or if they go (and indeed, where they go next).

It is certainly true that there is no one-size-fits-all solution for employers as they continue to navigate these choppy waters, yet the narrative (at the moment at least) certainly predicts that flexibility isn’t a fad….rather, it’s the future.

 

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

 

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How to Identify the Right Recruitment Partner

  • December 20, 2022

We’re living in a world where the demand for talent significantly outweighs the number of available candidates in search of  roles. More than half of U.K. businesses are experiencing skill shortages, and countless worldwide organisations struggle to fill critical positions.

Factors like the Great Resignation, the rise of remote working, and changing employee priorities have made it harder than ever for employees to fill their employment pipeline. In this environment, businesses must access the right support.

A specialist recruitment partner with expertise and experience in your industry makes it easier to find the people capable of transforming your team. Here’s how you can identify the right one to work with in 2023

Why Your Company Need Recruiting Partners

Currently, around 80% of organisations say they have difficulty filling positions due to a lack of available skills. As unemployment levels continue to drop, the quest for talent will likely become even more challenging for modern brands.

A recruitment partner can be the ultimate way to stay one step ahead of the competition and ensure your business can thrive in the years ahead. Companies like ours have spent years cultivating networks which offer extensive access to top talent.

We can tap into “passive” candidates who may not be actively searching for new roles. As recruitment experts, we are skilled at positioning businesses to the right candidates by offering help with social media marketing, job description writing, and interview setting.

A recruitment partner gives your company the extra support to quickly track down the right talent and build a pipeline of available experts. They know where to look for talent and can help your business to appeal to every part of the workforce.

How to Choose the Right Recruiting Partner

A recruitment expert has the potential to save companies time, money, and headaches in the search for talent. However, the success of your new strategy will depend on your ability to choose the most suitable company for your business. Here’s how to get started.

  1. Look at Their Brand Presence

Branding and online presence are growing increasingly important to the recruitment landscape. Countless candidates check a company’s “employer brand” before deciding whether to work for them. They’re also increasingly active on digital channels when searching for jobs. Around 90% of candidates now use social media in their job search.

To ensure you can adhere to the changing recruitment landscape, you’ll need a recruitment partner with an excellent image and strong online presence. After all, if the company fails to market itself effectively online, they may also struggle to promote your vacancies.

Search for active social media pages across LinkedIn, Facebook, and Twitter. It’s also worth looking at how frequently your recruitment team shares thought leadership content and blog posts to support their sector.

  1. Prioritise Industry Experience

Every industry has its specific nuances to consider when it comes to recruitment. People in the technology landscape are looking for different things from their employers than those in the engineering space. These groups have different messaging, unique priorities, and different expectations. As such, finding a recruitment partner who knows your space is important.

An expert recruitment partner will understand your landscape and the kind of candidates you’re trying to reach perfectly. They’ll know how to position your job descriptions, what types of copy and content to use to attract employees, and even where to look for passive candidates.

A recruiter with a good knowledge of your sector will also be able to match a specific individual’s skills more easily to the goals and requirements of the role in question.

  1. Explore Recruitment Service Options

Different recruitment partners can offer different kinds of services to their clients. Some work on specifically filling roles as they emerge in the company, while others fill talent pipelines with various candidates. This may even involve reaching out to the 70% of candidates who aren’t actively searching for a new job when you’re hiring.

Various recruitment partners can also offer different levels of assistance with the recruitment process. Some can help with writing job descriptions and social media posts, so you can improve your chances of reaching the correct audience with the right language. They may also be able to offer help with your interview and shortlisting process.

The level of assistance you need and the extent of the service you’re looking for will help you to determine which partner is right for you.

  1. Check Case Studies and Testimonials

Reviews and testimonials are an excellent way to get a behind-the-scenes look at the kind of support you can expect from your recruitment partner. Your chosen company should have a website to showcase case studies and details about previous client interactions.

Look through the messages left by other companies, and find out as much as you can about how happy they were with the speed, accuracy, and guidance offered by the recruitment team. Aside from checking the company’s website, you can also look in other online environments for additional business comments.

A recruitment company’s social media pages can be a good place to look for quick messages from happy clients or posts showcasing recent reviews.

  1. Speak to the Company First

Finally, once you have a shortlist of the recruitment partners you might want to work with, it’s worth reaching out and arranging a time to talk. A conversation with your recruitment partner can help you to answer a lot of questions you might have about their service, how much support they can give, and how they’re going to communicate with you in future.

Speaking to the recruitment experts also allows you to test their knowledge and expertise and build a rapport for future interactions. A good recruitment company should be ready and willing to arrange a meeting with the stakeholders in your time where you can discuss all of your concerns. Depending on their location, they may offer various forms of communication, such as video conferencing, calling on the phone, or face-to-face meetings.

Whether you already have an internal team responsible for hiring, or you outsource this to sector or regional specialists, using the services of a reputable recruiter can add a huge amount of value to your hiring strategy. Finding a partner that can act as an extension to your own business and is flexible and adaptable in their approach is key.

Ultimately, in our 30-year experience, the clients we speak to are looking for four things – speed, a reduced workload, personalised relationships and ultimately, results.

And, although time is a precious commodity (seemingly now more than ever), doing your due diligence in selecting and identifying an agency you can trust to deliver is time well spent in the long run.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist fivisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

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Active Jobseekers: How to Make Them an Offer They Can’t Refuse

  • October 13, 2022

Attracting and hiring the most suitable candidates for your business is becoming an increasingly complex process across many sectors, particularly with the much-documented ‘skills-shortage’ to content with. And, in the age of the “Great Resignation” when indicatively hundreds of thousands of people are ‘on the move’ according to the Labour Force Survey, the great talent paradox facing HR and hiring professionals is actually in filling their vacancies – easier said than done in a post-pandemic market where active jobseekers have grown more discerning about where, how, and when they want to work.

This shift has meant, by proxy, today’s top talent has endless opportunities for employment, not just from local businesses, but global teams hiring remote employees.

Yet a much documented skills-short market, and a seemingly permanent loss of talent from the labour force means that even despite more flexibility from employers, future employees need to feel ‘wowed’ to have their heads turned.

To thrive in this competitive landscape, business leaders need to know how to create the most compelling job offers, in order to stand out to the most suitable candidates.

The question is, as employee preferences and priorities continue to evolve, how do you ensure your job offer has the right impact? Here are some of the top strategies you can use to improve your chances of your candidates saying “yes”.

1. Revisit and Asses Your Company Culture

Culture is growing increasingly important to today’s professional candidates. 46% of employees say company culture is vital to inform their decision of which business to work for. Top performers are consistently attracted to organisations that share their personal values, ethics, and priorities.

What’s more, many of the best candidates in the market today want to see evidence they’re going to be employed in a purpose-led job with genuine meaning. Assessing your company culture and how you highlight your values to your candidates is an important step in making your offer more compelling. Ask yourself what kind of values you highlight in your job descriptions, your business website, and even the reviews and testimonials shared by existing employees.

Does your business reward teamwork and innovation? Do you have a strong focus on Diversity, Equity, and Inclusion, to ensure everyone feels aligned in your workforce? Making a company ‘culture’ tangible isn’t easy, but should run through the DNA of your business, including any externally facing communications and collateral where possible.

2. Refine Your EVP

After you’ve ensured you’re communicating your company’s ‘culture’ through self-written messages as well as social proof through employee testimonials, it’s time to start looking at your Employee Value Proposition (EVP). Your EVP is essentially everything you offer your candidates that sets you apart from other employers in the specific practice area and/or region in which you operate.

While there’s more to a good EVP than salary, it’s worth making sure you’re paying your employees what they deserve. Research the typical pay rates for the kind of jobs you’re trying to fill, and make sure you take the value of your candidate’s knowledge, skills, and experience into account.

Recruiters in particular have a wealth of knowledge here and can offer pragmatic guidance on salary averages based on the specific role(s) you are hiring for, and how these can (and do) vary by region.

Beyond a competitive pay package, you can also improve your EVP by looking at your wider benefit offerings, flexible working patterns, and more.

Once you’ve defined your EVP, make sure it stands out wherever you’re going to be interacting with candidates. Share information about your benefits and opportunities on your website, and discuss options with potential talent during the interview process (a great way to test how they land and would be received by potential new hires).

3. Focus on Empathy and Flexibility

In the last couple of years, the priorities of many active jobseekers have evolved in a few key areas. Perhaps the most important factors most are looking for today, are empathy, and flexibility. Demonstrating empathy as an employer shows individuals that you respect their needs, and want to contribute to their general good health and wellbeing.

Creating wellness initiatives designed to keep employees healthy and happy is a great way to make your job offer more appealing to all kinds of candidates. Share information on your website and social channels about mental health days you’ve offered for your staff, or the on-site support you offer for the personal needs of your employees.

From a flexibility perspective, think about how you can adapt to the new working styles of top candidates. Many of today’s professionals are looking for opportunities to work from home, even part-time, to give them a better sense of work/life balance – while others also relish the chance to collaborate in an office environment. Are you able to tap into these needs?

You could even go a step further and experiment with concepts like the four-day work week (a pilot of which is running in the UK at the moment) to give your employees the potential of longer, more rejuvenating weekends. One great way to show empathy and flexibility at the same time is to ask your candidates about their specific needs during the interview process.

4. Demonstrate Opportunities for Growth

Today’s jobseekers want to know there’s a future in any company they’re going to be working for. According to Gallup, 59% of millennials prioritise opportunities to learn and grow when deciding which jobs to apply for.

Making sure your candidates are aware of the opportunities they’ll have to grow in your business will make your job offer more compelling. You can discuss the promotion paths you’ve offered in the past with your candidates during the interview, and outline the training and educational opportunities offered within your job description.

You might even let your possible hires know about the onboarding process you’ll use to welcome them into your organisation, during which you can both work together to outline a path for progression through the company.

It’s also helpful to share information about the development opportunities you offer online. Videos and written testimonials from employees who have achieved their personal and professional goals with your business can make a huge impact.

5. Work with a Specialist Recruiter

Finally, if you really want to ensure your job offers pack a punch (and are accepted!), it’s worth investing in some specialist support. A sector and/or regional specialist will know exactly what it takes to align the right candidates with the correct employers from day one. They can help you to seek out people who are actively looking for the benefits, and culture you offer, and already have a bird’s eye view of general market conditions and who else is hiring in your sector.

Recruiters can save you time by sorting through your job applications and eliminating anyone who might not fit well with your company. They can also provide advice on how you can position yourself to your candidates when you’re writing job descriptions and conducting interviews.

With a specialist recruiter, you can boost your chances of a “yes” when you need it most by building a pipeline of suitable candidates, all carefully chosen to match your business needs – as well as support with the crucial ‘offer management’ stage between both parties for a successful resolution for all.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Marketing and Engineering appointments, on a permanent basis.

Whether you are looking for your next career move, or your next hire as a business owner of HR professional – we can help. Call us on 01772 259 121.

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Easy to Action Interviewing Strategies for Hiring Managers

The interview process can be a gruelling task for all parties involved. When most hiring managers think about the complexity of interviewing, they focus on the challenges facing the person being interviewed. However, those hosting the interview also have their own hurdles to overcome too.  

From avoiding unconscious bias, avoiding ageism, and making sure you sell your candidates on the idea of working with your business, there are several important points to keep in mind as well as remembering all the main points covered at the end of the session.  

Here are some of the top strategies to follow as a hiring manager if you’re concerned you might not be getting the most out of your interviews. 

1. Know Your Interview Options

The first step in ensuring you can master your interviews as a hiring manager is knowing what methods you can use to best connect with potential candidates.  

Today, the traditional face-to-face interview isn’t your only option. Video interviews have increased by 67% due to the pandemic and the rise of remote working with technology advancements being key. As hybrid employment options continue to thrive and companies look for ways to streamline the interviewing process, video conversations will likely grow to be more common in many businesses throughout the upcoming years if not already popular.  

But not forgetting, there’s also the time-old classic of picking up the phone for simple phone interviews as well to simply hear the person who could potentially be working with you. 

Each type of interview has its own challenges to consider. For instance: 

  • In-person interviews: You’ll need to think about where you’re going to host your interview, whether it’s a welcoming space, who will attend, and whether the candidate will present or just have a simple face to face conversation. 
  • Video interviews: Consider what kind of video meeting software you’ll be using, the background you’ll have in your video, and how you can present yourself as professionally as possible over a webcam. Always test the sound and camera quality beforehand and check whether all those participating are visible on screen. 
  • Phone interviews: Ask yourself whether you may need to record any phone interviews to go back over them later and how you can ensure you get a promising idea of what the candidate is like based on voice alone. 

2. Avoid Inappropriate Questions

Inappropriate questions are becoming more common than you would think in interviews. While certain topics of conversation can feel like polite small talk at first, they often cause more problems than you’d think. For instance, asking people about what they did on the weekend can create an unconscious bias if you also have a shared hobby with them – but also at the same time, could be harmless conversation to break the ice. 

Unconscious bias could favour one candidate over another because you like certain things about their lifestyle or personality, which have nothing to do with the role or the ability to complete their tasks. 

Some other questions to avoid are: 

  • Where do you live?  
  • How did your childhood shape your professional life?  
  • If you could choose a different career, what would you choose?  
  • What is the worst trait of your previous manager? 

All the above questions could be classed as too personal, too confronting and encouraging speaking badly about others – all traits you want to avoid when interviewing someone for the first time and something you don’t need to hear to assess their capabilities for this role. 

3. Interview Styles and Formats

There are many kinds of interviewing techniques that today’s business leaders and hiring managers can use, including competency-based or collaborative interviews, presentations, and group interactions to get a real feel for the potential candidates. 

Interviews are always best performed with two people from the hiring company, which can help avoid bias. It also gives those hiring the chance to discuss different opinions on those they are interviewing and not decide based solely from one person’s perspective and therefore giving the candidate a fair chance. 

Other methods are to consider using a first and second stage interview format before the final decision is made. In today’s environment, many first and second stage interviews can take place over Zoom or Teams so that it suits all parties involved. Carrying out interviews online also gives you more chance to interview more people, without the need for travel, time allocation and gives the candidates a better chance of being able to partake at a time that suits them and you best. 

4. Generalise Your Interview Questions

Standardising your interview questions makes it easier to assess your candidates when you have interviewed several people for a role. It also means you’re less likely to allow unconscious biases to get in the way of your hiring decisions because you’re evaluating everyone based on the same set of guidelines, criteria, and questions. 

Create specific competency-based interview questions for the specific role in question, which allows you to score each potential employee based on their specific values, behaviours, and results.  

For instance, you can ask questions like; “share examples of times they’ve acted as a leader” or “shown exceptional teamwork”, and then make notes about their responses. Assigning scores to answers will also help you see who you should be shortlisting based on their answers compared to others if you are interviewing a larger number of people. 

Your interviews need to maintain a level of flexibility. It will be logical to ask follow-up questions to elicit more detail at times when needed if the candidate doesn’t elaborate themselves. 

“Tell me more about X or Y or why you decided to do B or C” are classic follow-up questions that work well to get more of an understanding of the candidates’ experiences.  

To make sure you know about a candidates’ hard skills, behavioural and soft skills there are some questions that LinkedIn Talent Solutions suggests you cover.  

  • “Say you’re negotiating a contract or administrative action or settlement in which the parties are far apart in what they want. Use a past example of this to talk me through your negotiation process.” 
  • “What would you do if you were asked to work on a case, contract, or business scenario that gave you ethical qualms? Has this ever happened to you—and what did you do?” 
  • “Tell me about a time you had to make a tough call that required you to decide between a gut feeling and the strategic decision-making of outside counsel.” 

5. Make Notes and Follow Up

Finally, make sure you take notes as often as possible as you progress through the interviews. It’s easy to get caught up in the moment of the conversation and then forget everything you needed to know about the candidate when you come back to review later.  

Always set aside some time at the end of each interview to gather your thoughts and catalogue what stood out to you most about the candidate (good and bad) before heading into another interview or meeting.  

Making notes can also help when you’re following up with your candidates by allowing you to provide a more contextual and relevant message and feedback, should they be successful or not. Showing you remember what you said (like any requirements for their starting dates or training they need) shows the potential candidate you’re invested in working with them and that you are attentive to what they were talking about during their time with you. 

Remember, if you’re struggling with your interviewing process, it’s often helpful to seek some help from a specialist recruitment company like ourselves that can help with a lot more than just finding you new candidates – we can also give you advice on how to interview more effectively, with tips on questions you might need to ask. 

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Posted By

Lynn Sedgwick

Managing Director