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    Digital Marketing Executive

  • Job type: Permanent
  • Sector: Sales & Marketing
  • Location: Rossendale, Lancashire
  • Salary: £20000 - £24000 per annum
  • Date posted: 20/03/2020
  • Job reference: 45322_1584705259

My client has been established for almost 30 years, and with ambitious growth plans in place they're now seeking a Digital Marketing Executive to assist in the planning, execution and optimisation of their online marketing efforts. The successful Digital Marketing Executive will assist across a wide range of marketing tasks including social media/PR, website management, email marketing and reporting activities.

We're seeking a personable and ambitious Marketing Executive to join, and grow with this great company!

Reporting to the Head of Marketing and working closely with the sales department, responsibilities of the role will include:

Align digital marketing objectives with those of the business

Determine where prospects/customers consume digital information

Identify key customer pains and gains (to ensure marketing content is relevant)

Review and monitor competitor behaviour

Agree a schedule of digital marketing management meetings and monitor resultant actions

Assist in the formulation of strategies to build a lasting digital connection with consumers

Be actively involved in SEO efforts (keyword, image optimisation etc.)

Provide creative ideas for content marketing and update website

Liaise with other members of the company to get educational material, company stories, case studies and thought leadership articles

Ensure LinkedIn, Facebook, Twitter & Google for Business pages are consistent with the brand and up to date

Regular posts to social media, ideally once a day

Facebook & LinkedIn advertising

Review what PR opportunities there might be and develop and implement a strategy

Ensure the site loads quickly, is responsive on mobile, is up to date/ backed up and free from errors

Maintain & monitor a list of keyword phrases that the company needs to be found for

Implement a content plan for new content that will go on the website (e.g. case studies, blogs, articles, new landing pages) and upload new content on a regular basis (ideally weekly) and ensure it's shared across relevant social media platforms

Put in place and maintain an SEO strategy and ensure all content has had SEO optimisation and has perfect Yoast scores

Use Google Search Console to identify errors and fix them

Put in place and manage Google AdWord campaigns

Implement and manage livechat/chat bots on the website to increase engagement

Alt-texting images and ensuring all images are 0pitomised

Develop a video marketing strategy

Implement video marketing campaigns for social media

Manage YouTube channel for the business and ensure it's optimised for SEO

Implement an email marketing strategy & email automation workflow strategy and ensure all activities comply with GDPR

Buying GDPR compliant data lists and collection of email addresses via the website (& process under legitimate interest)

Cleansing databases

Develop and test landing pages to capture visitor emails

Newsletters to different sectors

Look on supplier portals for campaign ideas for specific products and services

A/B Split campaigns

Create a GAP Analysis campaign for existing clients

Understand and regularly review Google Analytics, Google Search Console and Google for Business Insights

Identify and report on key performance indicators for the digital marketing e.g.

Website - visitors, bounce rate, top pages, social traffic, crawl errors

AdWord Campaign - Impressions, Clicks, CTR, Cost

Social Media - Views, engagement and conversion

Video - views and engagement

From the KPIs make recommendations on improvements

Organise Workshops & Webinars

Sending invitations

Creating Eventbrite pages, landing pages on website, advertising on social media

Design infographics and colourful content to share on social media to enhance engagement

Create banners for use on social media and the website

Design leaflets and brochures for sales staff and events

Designing adverts to be printed in magazines

Plan and create new signature strip adverts

If this position sounds like it has the variety and depth of responsibility you're looking for, to be a success as the company's new Digital Marketing Executive, you'll need to demonstrate:

Proven experience as Digital Marketing Executive or similar role

Excellent written grammar and spelling

Excellent understanding of digital marketing concepts and best practices

Experience with B2B social media, Google Adwords and email campaigns and SEO

Knowledge of web analytics tools (e.g. Google Analytics)

Skills and experience in creative content writing

Excellent communication and interpersonal skills

Clayton Group is acting as an Employment Agency in relation to this vacancy.

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